Strategic boost for iO with two new senior hires  

The Strategy teams at iO have gained two seasoned strategists. With the addition of Masood Talha and Jelle Plass, the blended agency now offers its clients an even stronger customer experience (CX) and service design.  

iO’s mission is to assist businesses, organisations, and governments achieve sustainable growth and brand recognition. As a blended agency, iO scouts the market for top-of-their-class experts in strategy, creativity, content, marketing, and technology. 

By welcoming CX strategists Masood Talha and Jelle Plass, iO’s strategy team recently bolstered its exceptional talent pool. This team creates experiences and services that convince citizens, consumers, businesses, and governments to choose a brand. 

Masood Talha will develop innovative products, build leading platforms, and design services that exceed customer expectations. His experience includes stints at agencies like Bothrs and November Five. 

Jelle Plass, a digital product designer and AI expert boasts an impressive track record (including DEPT, Bothrs, and Emakina NL & BE). He will explore artificial intelligence and how iO can provide genuine value to its clients. 

Meaningful impact on brands and businesses

According to Dennis Snijders, Service Line Director Strategy at iO: “At iO, we focus on developing customer experiences that surpass brand promises. This aligns with our belief that ‘Experience is everything. ’ Only by doing so can an organisation differentiate itself from competitors and gain an edge – you have to walk the talk.”  

But how do you ensure that every customer interaction exceeds your brand promise? How can your company consistently deliver impeccable customer experiences across all organisational levels? 

“To work on delivering optimal service, product, and brand experiences with our clients,” continues Dennis Snijders, “we rely on the seniority and broad perspective of CX experts like Masood and Jelle. Together, they design and develop the significant or subtle innovations that truly add value for end customers.”