VRT joins forces with iO’s digital experts

iO has won the prestigious tender to revamp the portal website vrt.be. In a competition with more than 15 agencies, iO emerged as the winner. This collaboration marks the beginning of a seven-year partnership.

This ambitious project aims to bring the public brand VRT to life even more and offer the Flemish audience a digital experience that engages them even more closely with their public channel.

Enriching brand and content experience

With its three TV channels, five radio channels and digital platforms, VRT reaches 90% of Flemish people weekly. The new vrt.be platform will be an open hub where viewers and listeners can easily access all VRT-related content in one central place, from programme info and archive recordings to digital exclusives. The portal will focus on user-friendliness, accessibility and an enriched content experience so that every visitor feels at home in the world of VRT.

"We are really happy to have won this tender, as building out digital experiences is 100% iO’s cup of tea. We look forward to working with VRT to create a platform that informs, inspires and connects all Flemish people," said Tom Van Mierlo, Digital Strategist at iO.

Helping public sector organisations digitise

The blended iO team of strategists and Drupal experts is eager to start this collaboration and use their experience in the public sector to support VRT in this vital transformation driven by Drupal. This flexible and scalable open-source CMS offers plenty of opportunities to tackle complex projects in a highly personalised way.