Marketing
How to use SEO in your marketing strategy in 2022
Find out what changes are coming to SEO in 2022 and use these insights to power up both your online and offline presence.
Stay ahead in the race
Securing businesses as they transform
Technology has drastically changed the way you do business. It's even changing the nature of your industry and client relations. Customers now turn to your company as they would to a life partner, expecting you to go beyond your traditional offering. To remain relevant, your organisation, brand and digital ecosystem will have to adapt as - and preferably before - these evolutions happen. The challenges of the decades ahead might have you gasping for air. Not to worry. We're more than happy to accompany you on this journey. As your dedicated partner we'll help you explore the opportunities and map out the road ahead. You can count on us for consultancy and operational support, from early analysis to full implementation.
Whatever you need to advance your business: contact us.
Forward thinking, end-to-end
Stay relevant, they say. But what does that mean? We believe it's offering your customers and employees digital convenience and above-par experiences. We support this endeavour, end-to-end: from developing digital services to coaching your employees, and from optimising processes to designing a new internal marketing organisation
Root in insight
For us, the root of a healthy and future-proof organisation lies in how well it understands and manages its data. With our audits and data analysis, you’ll be able to proactively respond to latent needs, gain competitive advantage and increase your attractiveness as an employer.
Envision the long term
Future-proofing your business also means: offering your customers and employees the prospect of a long term and caring relationship. To allow people to connect emotionally with you, we empower your brand and define a digital and marketing strategy based on facts and forecasts.
Transform smartly
Together, we build your digital, brand and organisational maturity. We help you to identify transformation needs and gaps in skills and expertise. We share our knowhow and coach your teams towards technological self-reliance when needed.
Make it real, then optimise
Smart transformation starts with smart planning and agile execution. To really drive a campaign or digital solution home, we design, test, validate and repeat. This allows us to collect learnings and quickly adapt when needed, sharpening your branding and digital presence as we go.
We can help you with
Auditing & Research
Digital & Business Strategy
Innovation Strategy
Technology Strategy
Digital Transformation
Learning & Development
Process Digitisation & Service Design
Go to Market
“The easy years of digital are behind us. The challenges we’re facing in the next decades are going to be more complex.”
Steven Van Belleghem, Global thought leader & strategic partner of iO
Our infinite insights
Over 1700 experts realise our end-to-end services every day. This is where they share their knowledge, visions, and experiences.
Strategy
Validated learning as an excellent innovation strategy
Today, even innovation and transformation processes are highly subject to innovation and transformation. Uilke Duinstra, innovation strategist at the Utrecht campus of iO, is getting more and more questions from customers like: “We are a mobility company, but we also want to enter the energy market. How do we do that?” or “We are a B2B company, but how do we also become B2C?” More generally, it concerns questions such as “How can we develop relevant new services step by step, without immediately plunging into a multimillion-dollar project we’re not sure will work at all?” These kinds of issues, which show that domains and sectors are increasingly fading, require a new approach to innovation processes.
Creation
Smarter innovation through Design Thinking
Research demonstrates that companies that shape products and services, in a co-creative process with their end users, can benefit from as much as a 32% higher revenue growth than their competitors, over 5 years. It’s little wonder that Design Thinking — a solution-oriented methodology, in which issues are defined directly from listening to the needs of the end user — is gaining ground. Bas van Dun and Dylan Fanego, digital strategy consultant and UX designer at iO, explain: "Sometimes the solution does not lie in the app or website that you initially had in mind".
Strategy
B2B e-commerce is still in its early stages in Europe
B2B e-commerce in Europe is in its infancy when compared to online sales on other continents, such as Asia and America. Hans Maltha, CCO of iO, believes we have a lot of catching up to do. He provides the necessary tips and tricks for a B2B organisation to be prepared and to make rapid progress.
Strategy
Strengthening your B2B brand
In the past, B2B was regarded as the smaller, less interesting brother of B2C. Now we know better. Today we'll show you how you can make a difference as a contemporary B2B brand and get the edge on your competitors.
Our other areas of expertise
This is how we help you grow intelligently
As a true end-to-end communication partner, we anticipate what your business or market needs and then shape your digital transformation holistically, from within. Building your brand, creating web content, developing an app, or launching a campaign, our expert teams are geared to move faster than your market does.
How can we be of service?
Already aware of your needs? Or do you have a specific question in mind? Let us know using the form below – or pay one of our campuses a visit!