How to manage a range of websites while meeting client expectations?
D'Ieteren Automotive, the official distributor of Volkswagen Group brands in Belgium, was looking for a partner with the skills and expertise to support their e-commerce team. The group called on iO's experts to facilitate more responsive and flexible management of its digital content across the brand’s various websites.
Results
In all, 6 people work on the project : 4 D'Ieteren webmasters, a project manager supervising incoming briefings and distributing tasks, and an account director who takes care of the project, customer relationships, the team set-up, budgets, and ad hoc problem solving.
The iO team manages 8 websites: Audi, CUPRA, SEAT, Volkswagen, Volkswagen Commercial Vehicles, Škoda, Porsche, Microlino, D'Ieteren Luxury Performance and Group Mobility Solutions.
This team is a major asset for the group:
Familiarity with the CMS
Resolving technical issues quickly and efficiently
Coordinating with stakeholders, such as developers, creatives, marketers, and content experts
Optimise and manage websites in line with the client’s expectations.
We brought together a team of 4 webmasters to work on the project. Accompanied by a project manager to oversee and refine incoming briefings, the iO team manages day-to-day responsibilities while maintaining an overview of the brands' digital content and their campaigns.
"It takes more than one good idea to create a successful website. You’ve got to track your site's SEO performance, optimise the site's architecture, and align the content with campaigns. This is – and much more – the added value that an experienced webmaster brings to organisations."
Kris Van Hauwermeiren, Service Line Director Technology at iO
Related cases
Case
Blog
Webinar
Event
Case
Webinar
Blog
Podcast
White paper
We're excited to see how we can help you.
