The right tooling choice for concrete company Ebema

Automating for the sake of more business

Ebema makes outdoor spaces more comfortable, safer and beautifies them with visionary ideas and stylish concrete solutions. For people, governments, businesses and organisations. The company has been doing this with heart and soul since 1946.

To keep growing in the coming years, the company wants to enhance its marketing flow. However, Ebema did not have the necessary expertise in marketing automation tools.

As a company, how do you find your way in the vast maze of tools and platforms? And which of them offer the functionalities you really need? In iO the company found the perfect external partner to help them. The key question: "How can we generate more business by automating our marketing processes? That was right up our alley.

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Challenge

Finding the best platforms to personalise Ebema's digital customer contacts. The main goal: stronger customer intimacy.

Solution

A focused audit with demos to thoroughly test the selected platforms and automation tools.

About Ebema

Ebema is a manufacturer of innovative precast concrete solutions for homes, gardens, and public spaces. The company was founded in 1946 and has since grown into an industry trailblazer — with more than 250 employees and an annual turnover of almost €60 million.

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No one-size-fits-all solution

It soon became clear that the scope of the project was broader than just marketing automation. Marketing, sales, service and content are inseparable. The digital platforms on which the various services and users work must therefore interact perfectly. To make the right choices in this respect, iO proposed a solution-oriented analysis. Not a run-of-the-mill audit, but an in-depth examination in team with the customer, with enough room for out-of-the-box ideas.

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From audit to interactive workshops

Auditing in a solution-oriented way is a matter of asking the right questions. During workshops, we determined the target audience of each service at Ebema together. We drew up personas, and then had a detailed look at how the company wants to interact with them. We scrutinised the business processes, adjusted them or drew them out completely. This gave us a crystal-clear picture of the company's needs.

Next, we drew up a list of what the new platform should be able to do. In the following phase, we matched these with the features of the platforms available on the market. We tested the platforms that best matched Ebema's needs during demos. This gave us the opportunity to meticulously compare functionalities at different levels as well as pricing. During those test sessions, iO took the lead: from our expertise, we asked the critical questions that needed to be asked so that Ebema had all the information it needed to make the right decisions.

Platforms with potential for growth

What did this yield so far? A final selection of those platforms of which we assume we can achieve the best results with the least effort. The ROI we expect from this transition is not purely financial. Ebema already has a better view of its customers and prospects - ideal for pushing the user experience into the next level. The company also gained a sharper insight into its CRM processes and took a first step towards optimal management of its digital assets. Now tell us: doesn’t that concretise our determination to help Ebema grow?

"An audit during which you get to explore uncharted territory with a new partner can be a bit of a leap in the dark. But the iO consultant's expertise and down-to-earth, proactive approach throughout the process and demos gave us a clear understanding of the different platforms. As a result, we are confident: our final choice will be the right one."