Longfonds

How do you effectively connect, activate, and support lung patients with one platform?

Longfonds has been present on many different digital platforms. With this strategy, it served a wide range of target groups. However, this 'single purpose, single touchpoint' approach has resulted in a fragmented online identity. Longfonds was in need of a clearer cohesion of the platforms, brand consistency and a more clearly communicated proposition.

  • A website that informs, activates, connects and helps visitors 

  • A new digital strategy 

  • A new website based on Drupal 

The next step in our partnership

As a digital partner of Longfonds, we developed the website of PostCovid NL. This is a place where people with symptoms after a corona infection can find information and come in contact with lung experts and others suffering from similar symptoms. Creating a new digital strategy and launching the new Longfonds website was the next step in our partnership. 

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Challenge

More brand consistency and consistency across fragmented platforms.

Solution

A revamped digital strategy and central website for people with lung diseases.

About Longfonds

Longfonds's mission is to eradicate lung diseases and to contribute to a healthier and happier life for people with lung disease. They are committed to a world where everyone can breathe freely. 

From start to finish

Longfonds.nl is the place where visitors are informed about lungs, lung diseases, healthy living and research. In addition, the site encourages visitors to take action in any helpful way and it connects visitors through conversations, personal stories and meetups. 

By using customer journey mapping and formulating personas, the target groups and behaviours have been mapped. The product vision is also formulated during this process. Thanks to this product vision, Longfonds.nl has become a place that fulfils four core needs: 

Drupal

Longfonds.nl is built on Drupal. With this choice, we offer a scalable and well-secured environment where we have laid a strong technical foundation for further development during our partnership. 

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