What we do
iO creates meaningful impact on your brand & business
We help business with their brand, marketing campaigns, creation & content productions, digital platforms and much more.
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Van Hoecke
Van Hoecke is a true family business that focuses on cooperation above all. That is why they are committed to achieving sustainable personal growth together with employees, clients, suppliers, and partners. In this way, the company wants to create veritable well-being for all its stakeholders.
We built an innovative e-commerce platform for Van Hoecke, granting users direct access to the Van Hoecke product range, pricing, and product configurators. Today, everyone benefits from a fully automated process of ordering innovative furniture fittings, from selection to ordering, production and delivery.
Challenge
To realise a 100% digital order intake, innovative and user-friendly.
Solution
A sleek, versatile B2B e-commerce platform with the best of B2C.
About Van Hoecke
As a distributor of functional furniture fittings, Van Hoecke is a household name, both in its home base of Sint-Niklaas and far beyond. Van Hoecke has a distinct B2B approach and mainly supplies kitchen manufacturers – resulting in 16,000 unique products every week, 9000 active clients per year and an annual turnover of 112 million euros.
Transformation in B2B e-commerce
How Van Hoecke set out to achieve 100% digital order intake in B2B
How do you transform a predominantly manual order process into 100% digital order intake? Van Hoecke, a manufacturer of functional furniture fittings, approached iO with this question. In this video, you will discover how our experts developed a new B2B e-commerce approach — and continue to support the company year after year.
Craftsmanship in the digital age
Expertise and craftsmanship are key at Van Hoecke. A great asset, but a significant challenge, nonetheless. Especially when top-notch quality and a no-nonsense approach are combined with manual order systems and high expectations in terms of customisation and logistics. Van Hoecke’s experts think and act as partners for each client and proactively deploy their expertise.
To keep this up – as opposed to 'simply' filling orders – Van Hoecke decided to actively pursue a 100% digital order intake, assisted by iO as its technology partner. Together, we decided to develop an online platform that reflects Van Hoecke’s position as market leader. A platform that seamlessly integrates experience and tools, e-commerce, and content.
Innovative e-commerce as the customer’s desire
However, research comes first and foremost. Together with Van Hoecke, our experts embarked on a strategic journey. By relying on research into both the customer journey and the needs of the target group, they determined the best way to extend Van Hoecke's offline quality to the digital realm.
Van Hoecke's experts' mission was to become full-fledged partners in customers' lives, which is why customer processes were also in need of a thorough digitisation. For this reason, the team toured Van Hoecke’s clients during this phase, carrying several mock-ups and always posing the same, vital questions. What do you need as a customer? What works efficiently for you? What feels logical and what doesn't?
The result: an innovative e-commerce platform and digital ecosystem, unburdening users and sellers alike.
The sounding symphony of Symfony 6 and Drupal 10
For the new website, we picked Drupal 10 as our trusted CMS with plenty of functionalities for a case like this, such as dynamic menus, multilanguage set-up and media options. The API platform works by grace of Symfony 6, as a sparring partner for Drupal 10 for shopping baskets, products, customers, communication with external services and much, much more.
Using VueJS, we took care of the interactive dimension of the platform, think customer dashboard, shopping basket plug-ins and the delivery time calendar during check-out. With RabbitMQ, we ensure the shopping baskets are kept neatly in sync with Van Hoecke's system and we use Mercure to send socket-related messages to the front-end. This way, we notify users if something needs to be changed in their baskets, without the need for a page refresh. For example, if a product in a basket is no longer compatible with a drawer the user has just modified.
Finally, we rely on Redis for data caching and ElasticSearch for search using custom configuration and queries.
B2B e-commerce, powered by the best of B2C
Today, Van Hoecke’s clients benefit from a fully automated process, from selection to ordering, production and delivery. Through the e-commerce platform, they have direct access to the Van Hoecke product range, pricing, and product configurators.
Customers can use personalised configurators to order individual products and customised products, straight in their browser environments. With a few clicks, visitors can work out self-selected products down to the smallest details, via dimensions and materials, real-time and in 3D – even complete with a 360 degrees view. A dynamic price indicator adds value. With every adjustment, the visitor sees the effect of his or her actions on the price in real time.
It is striking how many tried and tested B2C components are part of this result. The Van Hoecke platform provides support for multiple shopping baskets (projects), a quotation wizard, reference management, favourites, (sub)user management and an extensive real-time customer dashboard.
"Today, we still maintain a sustainable cooperation with iO. They provide permanent added value through their expertise in digital transformation, from strategy to implementation. They continuously build new features and guarantee the service and maintenance that a platform like ours needs. They think with us, manage to work their way into our very core business and even share the burdens of the challenges we face ourselves."
Dries Tindemans, Project lead & Experience-architect Van Hoecke NV
100% digital order intake and more
What did the effective iO-Van Hoecke partnership provide customers with? Not only did we manage to (jointly) realise the requested 100% digital order intake, but we also provided personalisation options in a versatile e-commerce platform and online catalogue. We built various tools and configurators to guide customers efficiently through the funnel, as well as a real-time dashboard to track orders and deliveries.
Van Hoecke employees were also freed from mundane tasks, such as order entries, and can now use their extensive knowledge and expertise to further raise the level of customer service.
An all-in-one CMP for thoughtful compliance
For any European business today, a CMP (Consent Management Platform) is essential. But how do you tackle that when you have more than 20 online e-commerce platforms to reach different target groups? We helped Van Hoecke select, implement, and optimise the right solution - CookieHub.
Want to hear the story of this case - or anything about B2B & B2C e-commerce - directly from us?
In that case, go to the source by clicking the button!
The collaboration in figures
10.000
product-filled shopping carts per month
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Discover what's new in HubSpot: your quick guide to the INBOUND '24 updates
With over fifty new features every month, the HubSpot express train shows no signs of slowing down. Last month at the annual INBOUND event in Boston, you could explore all the latest updates and get an exclusive preview of the roadmap for the coming year. Couldn't make it? Sign up quickly for our free webinar to get a concise overview of all the highlights from INBOUND '24.Read more
White paper
Every experience matters: Unravel customer experiences with the Experience Model
Your brand has to compete with an unprecedented number of messages and stimuli for attention. To stand head and shoulders above the rest, it is essential to offer distinctive customer experiences. And that starts with a deep understanding of customer experiences.Read more
Blog
The energy transition is enormous, how do you make it personal?
How do you explain the energy transition? iO and Enexis developed a permanent campaign with smart tech and several storylines.Read more
Blog
AI is changing how we search and it is time for brands to face this head-on
The impact of AI on search engine marketing and business models is huge. So start experimenting now, advises iO CEO Pieter Janssens.Read more
Webinar
An ultimate customer experience with a composable architecture
Discover how a composable architecture provides the flexibility to quickly respond to market changes and deliver an exceptional customer experience.Read more
Blog
How AI is enhancing creative processes
Is generative AI (GenAI) only useful for automating boring tasks or producing mediocre visuals and lacklustre, uninspired texts? Or can it add real value to the creative process? And if so, how do you use it to come up with new concepts and create unique stories? Gijs Besselink, Art Director and AI expert at iO, uses his experience to answer these questions and more.Read more
Case
How to catch the attention of students who swipe away every ad?
Discover how Avans University of Applied Sciences and iO attracted over 20,000 new student choosers with creative, data-driven campaigns. Learn strategies that hold Gen Z's attention and create strong brand connections. Get inspired and discover how to entice your target audience.Look at this client story
Blog
AI & E-commerce: 8 tips for navigating the changing SEO landscape
There is unrest in the SEO landscape, and it's no surprise given the rapid changes taking place. With the advent of AI, the future of SEO suddenly seems uncertain. The number one search engine is vigorously testing AI applications, reducing the need to click through to websites. This has serious implications for everyone whose traffic is partially dependent on Google, including e-commerce.Read more
Webinar
Inclusivity at the forefront: Embracing digital accessibility
Discover how prioritising accessibility can transform digital presence and drive business success.Read more
Blog
5 guidelines for good microcopy
I already demonstrated in my first blog post of this series on microcopy how the smallest words on your website or app can have a huge impact. In this second part, I want to show you some best practices for writing strong microcopy. Because even though these pieces of text may be unassuming, it can be challenging to write them.Read more
White paper
How content and creation delivers brand success
A brand's story is shaped by content. In the coming years it isn’t just about what content you create, but about how your brand retains authenticity and flexibility in an ever-growing digital landscape. Platforms are diverse, audiences are fragmented, and attention spans are shorter than ever. Today the central question is: "How can you be sure that your brand is communicating in an authentic and effective way?" It's about communication that doesn’t just connect with people, but actually touches them. After reading this Insights Paper, you will have an in-depth understanding of the complexity of target audiences, the dynamics of platforms, the impact of AI, evolving content formats, and the value of content to brands.Read more
White paper
AI beyond technology, your AI guide to business value
AI is everywhere. The challenge is how to make it tangible. It is no longer just about the technology, but about the business value and integration into processes. In this white paper we take you through the developments that affect your business and revenue.Read more
Blog
Click here; or what not to choose for your call to action
A call to action is the determining step between a visitor and a conversion. Still, many companies hardly think about these pieces of text, which is a shame. Because a call to action with the right microcopy can increase your revenue and get you new leads. How? I’ll explain in this blog post.Read more
Blog
Confirmshaming: the dark side of copywriting
Everyone wants their website or app to bring in conversions. But how far will you go to get your user to act? What kind of copywriting techniques should you use, and which should you abandon? In this blog post, we’ll look at one of the most popular dark patterns in copywriting: confirmshaming.Read more
Webinar
Webinar: the impact of AI on future customer experiences
As a digital marketing professional, you know customer experience is all about planning. But with the digital world getting more complex by the day, what should you focus on in 2025? Which processes will be most affected by artificial intelligence? Sign up for our webinar to learn how your organization can prepare for AI's impact on tomorrow’s customers' experiences.Read more
Blog
The professional communication dilemma: To email or not during the festive season.
Email campaigns during December are always a challenge. The volume of email increases steadily every month of the year and reaches a peak during the festive season. For example, MailChimp, the leading email service (according to their 2023 annual report) sends no less than 21.3 billion emails in December. Do you want to know how to make sure your festive emails reach your target audiences?Read more
Blog
6 tips for maintaining focus in a fragmented MarTech landscape
Navigating the rapidly expanding MarTech landscape can be overwhelming, but with a clear strategy and focused approach, you can build an effective MarTech stack that drives your marketing success.Read more
Blog
From a brilliant seasonal whodunnit, to cringe-worthy singing oven mitts: here’s the very best (and worst...) Christmas commercials of 2024.
It's the most wonderful time of the year again! Christmas! Or no, better still: it’s time to feast our eyes on the spectacular (British) Christmas commercials. They’ve released a tidal wave of clichés (snow, turkey, tears, Santa Claus/women in all shapes and sizes and gifts, lots of gifts). What’s striking about this year: the brands you expect a lot from are disappointing (spoiler 1: Disney...) (spoiler 2: John Lewis...) and brands that you don't expect much from after years of misery and gloom, excel (spoiler 3: Etsy). Let’s get into the festive spirit with 2024’s Christmas offerings.Read more
White paper
7 essential steps to build an effective MarTech stack
An overwhelming array of marketing technology choices often leads to a fragmented and inefficient MarTech stack. Discover how to optimise your stack, strengthen integrations, and build a future-proof MarTech strategy.Read more
Blog
What makes a successful digital platform?
For many organisations, their digital platform is essential infrastructure: a versatile technology foundation on which they can build and run their digital operations. With a strong and flexible digital platform, you can stay ahead of your competitors by providing your customers with the best user experience that fits seamlessly with your business goals. But how do you ensure that your platform helps you to really make a difference?Read more
Dossier
Dossier: Self service portals
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Dossier
Dossier: E-inclusion & accessibility
Read more
Case
How do you offer students and staff the right information always and quickly?
Discover how iO improved the user experiences on the Maastricht University corporate website with the right information only a click away for both students and staff. Read the case.Look at this client story
White paper
10 ways to boost your customer’s experience
In 2025, the challenge for businesses is clear: deliver seamless, meaningful interactions throughout the entire customer journey. Every interaction, every touchpoint, and every moment matters. Discover in this paper how customer focus, digital excellence and business growth are key to delivering outstanding customer experiences. Get actionable advice and concrete next steps from a wide range of experts about content, AI, data, innovation, and more, to integrate in your strategy for 2025.Read more
Blog
Dynamic Creative Optimisation: Maximise conversions with hyper-personalised advertising
Developing, rolling out and constantly adapting large advertising and banner campaigns in multiple languages and formats? This time-consuming, complex task can eat up a lot of your marketing budget. Dynamic Creative Optimisation (DCO) makes this process a lot more efficient. Find out how DCO can take your campaigns to the next level and save precious time.Read more
Blog
Evelyne Berden and Jolien Struyf share insights on HubSpot INBOUND in Boston
This article was originally published on marketingreport.nl IO’s Evelyne Berden, Domain Lead Marketing Automation, and Jolien Struyf, Team Lead Marketing Automation travelled to Boston in the United States to attend the HubSpot INBOUND conference between 18 and 20 September. This conference focuses on the latest developments in marketing, sales, AI and customer experience. They spoke to Marketing Report about their experiences and everything they learned at INBOUND.Read more
Blog
Why gender-neutral language might be your brand's next bold move
There is no denying that language is an important part of our lives. We use it to express ourselves, to communicate with others, to think and to learn. But language is more than a tool. It also helps, often unconsciously, to shape our thoughts and perceptions. With this in mind, gender-neutral writing is receiving more and more attention. But what exactly is it? And why should you, as a brand or organisation, consider gender-neutral writing?Read more
Blog
It’s not you, it’s me: how ‘I’ or ‘you’ can mean the difference between buying and not buying
Is it ‘My favourites’ or ‘Your favourites’? And would you rather start ‘Your free trial’ or ‘My free trial’? Even though they don’t always stand out, pronouns play an important role on a platform. They influence how users feel when reading the text on your website or app — and how they perceive your brand or product. That way, ‘I’ or ‘you’, ‘your’ or ‘my’, could mean the difference between buying and not buying. But how do you make the right decision?Read more
Webinar
How conversational AI is transforming customer experiences
Do your customers know that they can find what they are looking for on your website easily? Conversational search, supported by an AI chatbot, makes it possible for your visitors to navigate your content seamlessly. The result? Better customer experiences. Introducing new technology such as conversational search can be challenging and is never without risk. In this webinar, we will take you through the ins and outs, to ensure that you and your organisation can get the best out of this innovation.Read more
Blog
The added value of a native translator in a world full of DeepL's and GPT's
The Mazda LaPuta. A tiny car with a cute name. Unless you speak Spanish. If only Mazda's marketing team had checked that before launching it in Spain. Sure, DeepL and similar tools win you a lot of time. But do you also win in terms of quality? Using translation tools on automatic pilot is risky business. This blog post covers 7 pitfalls when using translation tools. By the way, the most powerful combo in our opinion? A native copywriter or translator who makes clever use of these tools.Read more
Blog
How to stay relevant as a content specialist in the AI era
ChatGPT is writing texts at a rapid pace, images are generated in an instant by Midjourney or Dall-E, videos can be created via Runway and with Google's recent Notebook LM you can create a podcast at the touch of a button: AI is changing everything in the world of content. It also brings opportunities: about 60% of today's jobs did not exist 80 years ago, so luckily for us, historically technological developments have also created new jobs. If, as a content specialist, you devote a significant part of your work to an AI tool, what do you do with the time you’ve got left over to demonstrate your skills and relevance?Read more
Blog
SEO professionals need to embrace AI to stay relevant
Pim Verras is an Online Marketer at iO, recently attended Brighton SEO, the search marketing conference that’s held annually in the United Kingdom. Let’s dive into his learnings and take aways.Read more
White paper
Digital Revolution: learning to ride the waves of technological change
The digital revolution is gaining momentum, but it is nothing new. Over the last twenty years, technology has drastically changed our daily lives and business models. Today, the pressure to get started with technological transformation is greater than ever before. How do you tackle this? You will find the answer to this question and more in Digital Revolution: learning to surf the waves of technological change.Read more
Blog
Netherlands’ 2024 Christmas Ad Campaigns: A Festive Review of Hits and Misses
Bye Saint Nicholas! See you next year, safe travels back to Spain! Welcome Mariah, come on in. At long last, Christmas commercials are finally 'allowed' again in the Netherlands (in England they have been loose for some time). To that end, here is my deep dive into the Dutch commercial harvest so far. Drum roll: check out the Dutch Christmas commercials of 2024.Read more
Blog
From chaos to conversion: structure your data for effective one-to-one marketing
Customers today expect you to respond to their ever-changing needs and expectations more quickly than ever before. They expect hyper-personal answers and tailor-made solutions. So you have to know your customers like the back of your hand. And for that you need high-quality, structured, first party data. Is your data an unusable mess? We are here to help you create order from the chaos. With a data audit, you’ll get insights into the bottlenecks that are holding you back, and we’ll draw up a crystal-clear strategy to help you get your data structured and ready for integration. From there? The sky's the limit for your one-to-one marketing and strategic growth.Read more
Case
Hoe creëer je een betere online ervaring voor twee grote gemeenten
From 13,000 to 850 pages: discover how the Municipality of Amstelveen & Aalsmeer website simplification improved online services. Read the case.Look at this client story
Blog
Top content marketing trends for 2025
No, AI isn’t a trend anymore. But what is? Check out the most important content marketing trends for 2025.Read more
Blog
Google Maps is one of the world’s most used apps, yet local SEO is seriously underutilised
Clarissa Filius is Team Lead SEO at iO. She gave a presentation on local SEO at the Benelux SEO Conference in Antwerp. Clarissa talked about her experiences with marketingreport.nl.Read more
Video
Aftermovie CX Event - What makes customers leave; and how to make them stay.
More than 200 marketing professionals and business leaders joined Steven Van Belleghem to talk about how to deliver consistently great customer experiences, every time. Check out the aftermovie to get an impression.Read more
Video
Aftermovie: iO Table Talks Amsterdam
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Amsterdam-edition to get an impression:Read more
Video
Aftermovie: iO Table Talks Utrecht
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Utrecht-edition to get an impression:Read more
Video
Aftermovie: iO Table Talks Brussels
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Brussels-edition to get an impression:Read more
Video
Aftermovie: iO Table Talks Herentals
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Herentals-edition to get an impression:Read more
Video
Aftermovie: iO Table Talks Ghent
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Ghent-edition to get an impression:Read more
Video
Aftermovie: iO Table Talks Antwerp
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Antwerp-edition to get an impression:Read more
Video
Aftermovie: iO Table Talks Den Bosch
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Den Bosch-edition to get an impression:Read more
Video
Aftermovie: iO Table Talks Rotterdam
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Rotterdam-edition to get an impression:Read more
Video
Aftermovie: iO Table Talks Eindhoven
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Eindhoven-edition to get an impression:Read moreVideo
Aftermovie: iO Table Talks Antwerp pt.2
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Antwerp-edition to get an impression:Read moreVideo
Aftermovie: iO Table Talks Rotterdam pt.2
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Rotterdam-edition to get an impression:Read moreVideo
Aftermovie: iO Table Talks Antwerp pt.3
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Antwerp-edition to get an impression:Read moreVideo
Aftermovie: iO Table Talks Amsterdam pt.2
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Amsterdam-edition to get an impression:Read more
Video
Aftermovie: iO Table Talks Ghent Herentals
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Ghent Herentals-edition to get an impression:Read more
Video
Aftermovie: iO Table Talks Pitch Consultants
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Pitch Consultants-edition to get an impression:Read moreVideo
Aftermovie: iO Table Talks Den Bosch pt.2
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Den Bosch-edition to get an impression:Read more
Video
Aftermovie: iO Table Talks Club Edition
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Club Edition to get an impression:Read more
Video
Aftermovie: iO Table Talks Club Edition
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Club Edition to get an impression:Read more
Blog
AI Agents, Recipes, and Privacy by Default: How Drupal CMS 1.0 Makes a Difference
Drupal’s latest release couldn’t go unnoticed at iO. Our developers gathered for a dedicated launch party to explore how this update would better support them in delivering projects for our clients. Maarten Heip, Drupal Lead at iO, wrote this reflection following the release of Drupal CMS 1.0.Read more
Webinar
Webinar: Human writing in the age of AI
Writing copy that people understand, recognize, find helpful, and sometimes even move; it's an art. And now that we create content in an instant with AI, this skill and human touch have become even more important. That's why in this webinar, we'll show you how to put yourself in the reader's shoes and give practical tips for writing accessible, personal, and helpful copy. With and without AI.Read more
Webinar
The ROI from a CDP: How to Build a Compelling Business Case
Do your colleagues know how to demonstrate the business value of a Customer Data Platform (CDP) convincingly? Building a strong business case is essential for justifying investment in a CDP. After all, a successful implementation leads to better customer insights, more personalised experiences, and increased revenues. But where do you start? In this webinar, we will take you through the process step by step, so that your team and your organisation can take full advantage of this technology.Read more
Case
Relevant data and rock-solid privacy? Server-side tracking will do the trick.
Discover how Kinepolis used a smart server-side tracking solution to gain valuable insights, ensure data accuracy and comply with strict privacy rules.Look at this client story
White paper
7 best practices to get the most out of your cloud environment
With a well-set-up cloud environment, your company can stay ahead and respond quickly to changes. Yet in practice, this often proves to be a challenge, given the technical complexity, cost considerations, required knowledge, and ever-changing security and regulatory requirements. How can you harness the full potential of cloud technology for your organisation? In this Insights Paper, we discuss 7 best practices for a strong and future-proof cloud infrastructure. Packed with insights from our cloud experts, practical tips and a handy checklist to determine your organisation's cloud maturity.Read more
Case
How can you use technology to increase your customers self-confidence?
Lingerie brand Van de Velde believe in the power that lies in women, in self-confidence, and also in technology. Together with iO, they are connecting the three.Look at this client story
Webinar
Content supply chain: maximum impact for complex content and campaigns
There is increasing pressure on organisations to deliver tailored, high-quality content and impactful campaigns. How can your organisation deliver consistent and engaging brand experiences efficiently and without increasing costs?Read more
Webinar
The Future of Tech & Communication in Customer Experience, including insights from CES Las Vegas 2025
What do your customers expect from you in 2025? How are emerging technologies like AI and major branding trends influencing their behaviour? Let us inspire you as we unpack the biggest insights from CES 2025 in Las Vegas, the world’s leading tech conference. This webinar will help you understand what’s driving customer behaviour and expectations in a rapidly evolving landscape – and how to adapt your strategy so you can meet these challenges.Read more
Blog
Digital Growth: How Your Business Can Thrive in the Tech Age
The pressure to digitise is immense: to the extent that smaller and medium-sized companies can no longer ignore it. But without a dedicated IT manager and with limited budgets, the digital revolution can seem like a distant dream. Yet nothing could be further from the truth. We would like to help you get started in this blog, (and in the white paper that inspired it).Read more
Blog
Supercharge your content delivery: harnessing the power of automation
Are you feeling the pressure to deliver instant, personalised content across multiple channels? Do you struggle with missed deadlines or inconsistent messaging? Let's explore how automation can solve these challenges and revolutionise your content strategy.Read more
Event
GOv FORWARD: human-centred design and innovation for the public sector
Public services have to approach their citizens more personally and efficiently to create real impact. The interactive GOv FORWARD event is a platform for sharing insights on citizen-centered experiences. From public services to human experiences, and from policy to real engagement: discover practical insights that you can use to co-create solutions with real impact for citizens.Read more
White paper
Customer Data Platforms: Build better customer relationships with data-driven Insights
Data-driven marketing offers the opportunity to target your audience in a more precise and effective way, on every channel and at every touchpoint. To take advantage of these opportunities, everyone in your organisation needs to have access to consistent and accurate customer data. In this white paper, you'll learn how Customer Data Platforms (CDPs) address this challenge and help your business put your customers at the heart of everything you do.Read more
Time for a self-service solution for your organisation?
Do you also want to work on innovative, digital platforms that put your target group in control of its own journey? Contact iO – our specialists can’t wait to hear your story.