Why HubSpot should be included in your advertising strategy

1. Advanced Data Collection for Precision Targeting

HubSpot serves as the cornerstone of your data collection strategy, with its robust CRM platform enabling seamless importation and organization of contact information. Whether you're manually adding details, importing entire databases, or capturing new leads through smart forms and email sign-ups, HubSpot simplifies the process. This data-centric foundation is crucial for understanding and segmenting your target audience, allowing for more personalized and effective marketing efforts.

Key Features:

• Smart Forms & Email Subscriptions: Automate contact creation and gather insightful data for personalized marketing.

• Easy Import & Organization: Streamline your contact management for both B2C and B2B prospects.

• Integrated CRM Platform: Centralize your customer data to enhance targeting and personalization.

2. Simplify Lead Generation

HubSpot revolutionizes lead generation by offering an integrated suite of marketing tools designed to capture leads directly within the platform. Utilize custom forms and landing pages to effectively gather B2C and B2B leads, while benefiting from direct synchronization with major advertising platforms like Facebook, LinkedIn, and Google Ads. This integration eliminates the need for external tools, simplifying your lead generation process and ensuring a smooth transition from advertisement to lead capture.

Key Features:

• Direct Ad Platform Sync: Connect with Facebook, LinkedIn, and Google Ads for efficient lead capture.

• Email Automation: Automatically send confirmation emails or download links upon form submission, a vital step often overlooked in lead ads.

• CMS Hub: Build and manage campaign-specific websites within the same ecosystem, leveraging HubSpot’s CMS capabilities for unified marketing efforts.

3. Measuring Post-Conversion Success

HubSpot is not only a CRM and Marketing tool, but also a useful Sales tool. Beyond the initial conversion, HubSpot's analytics dive deep into the lifecycle of a lead, providing insights into their journey from marketing qualified leads (MQLs) to sales qualified leads (SQLs), and ultimately to won or lost opportunities. This granular view of the conversion funnel allows for a thorough evaluation of each advertising channel, moving beyond simple cost per lead metrics to understand the true value and efficiency of your marketing strategies.

Key Features:

• Advanced Lead Qualification: Identify MQLs and SQLs based on predefined criteria, such as buyer personas and lead scoring.

• Comprehensive Conversion Analysis: Track the progression of leads through the funnel, measuring the cost per MQL, SQL, and won opportunity.

4. Expanding (Re)Targeting Capabilities in a Privacy-First World

As traditional retargeting methods face challenges due to increased data privacy concerns, HubSpot offers innovative solutions to maintain effective retargeting strategies. By leveraging ad interactions and alternative metrics like video views and form opens, HubSpot enables you to adapt and refine your retargeting approach, ensuring continued engagement with your audience in a compliant manner.

Key Features:

• Ad Interaction-Based Retargeting: Utilize interactions from HubSpot contacts with your ads to refine retargeting lists.

• Alternative Retargeting Strategies: Explore new retargeting methods beyond website visits, embracing video views and form interactions.

5. Automating (Re)Targeting List Updates with Marketing Automation

Finally, HubSpot is also a very interesting marketing automation tool. HubSpot excels in marketing automation, providing tools not just for email marketing but also for dynamically updating retargeting lists across Facebook, LinkedIn, and Google Ads. This automation ensures your lists are always current, removing opt-outs and lost opportunities while adding new prospects engaged through whitepaper downloads or other entry points. Additionally, HubSpot’s ad sequence feature automates the journey of your contacts through a marketing funnel, enhancing the effectiveness of your advertising campaigns.

Key Features:

• Dynamic List Management: Automatically update audience lists for targeted advertising based on user actions and engagement.

• Ad Sequence Automation: Guide contacts through a tailored funnel, from awareness with video ads to conversion with lead ads, streamlining the path to deal closure.