Webinar: Alternatives for Google Analytics 4

Privacy and data security are the highest priority at Piwik PRO, the GDPR-compliant alternative to Google Analytics.

With Piano Analytics, you build strong, data-driven relationships with your customers of today and tomorrow — without worries about privacy. iO is happy to help.

Lees alles over hoe je migreert van Universal Analytics naar GA4.

Discover how Kinepolis used a smart server-side tracking solution to gain valuable insights, ensure data accuracy and comply with strict privacy rules.

Developing, rolling out and constantly adapting large advertising and banner campaigns in multiple languages and formats? This time-consuming, complex task can eat up a lot of your marketing budget. Dynamic Creative Optimisation (DCO) makes this process a lot more efficient. Find out how DCO can take your campaigns to the next level and save precious time.

For Prowise, an interactive display and educational software expert, iO designed a new WordPress website complemented by a new brand voice and copy.

How do you develop a virtual experience platform that takes your customer experience to the next level?

Everything evolves, including marketing and analytics. For instance, server-side tracking - an old measurement technique - is currently experiencing a revival. This technique helps you collect data about your customers online.  Server-side tracking instead of client-side tracking  At iO, we know that data is essential to gain insights, improve your users' experience and optimise your ROI. But how do you reliably collect data as more and more browsers ban third-party cookies?  The traditional way of collecting data - client-side tracking - is becoming increasingly limited because of privacy concerns and browser restrictions. Server-side tracking is the answer to this problem. In this blog post, we'll tell you more about the pros and cons of server-side tracking, how to set up server-side tracking yourself, what the best practices are and what it costs. 

How iO convinces travelers to choose Brussels Airport for their next trip. Discover the marketing campaigns.

Since Google Optimize closed its doors in October 2023, you might be wondering where to turn for reliable A/B testing tools. Well, you're not alone. Here at iO, we've navigated the shifting landscape to find the best alternatives for you, uncovering the leading A/B testing solutions that stand out for their innovation and efficiency. This guide is crafted from our expertise to yours, offering a streamlined selection of tools that promise to fill the gap left by Google Optimize and enhance your digital marketing strategies. 

Discover how awareness, behaviour change, and hyper-local personalization lead to cost efficiency and relevance at the right moment.

iO developed a website and UX-driven configurator for and with Suzuki Belgium. Read all about it in this case.

The marketing world is changing faster and faster, with a new update or new guidelines to discover every day. Google Consent Mode version 2 is an upcoming update from Google that aims to help website owners comply with increasingly stringent privacy legislation (AVG/GDPR). This implementation is mandated by Google from March 2024. So be sure not to hesitate and get informed in this webinar so that you can set up the right actions in preparation.