An ultimate customer experience with a composable architecture

Brussels Airport: In this case story, read how iO has become an extension of the airport.

“Refresh your website every five years.” Sound familiar? Well, listen carefully. Because in 2024, things have changed. The tech keeping your website up and running used to be out-of-date after five years. But now, it’s become more stable. So, don’t jump on the new website bandwagon just yet, and do your homework to see what you can repurpose first.

How does iO keep its long-term relationship with Farmaline fresh as a daisy? By mixing trust with a profitable synergy of tech and marketing services.

Brussels Airport: a look at the digital platforms iO built for the ultimate passenger experience.

Support your organisation’s growth ambitions on budget with an in-depth tech strategy. Find out more about what iO can do for your business.

Microservices, API-first, Cloud-native SaaS and Headless have secured their place ​​in the business world. These concepts have existed in their own right for some time and are already fairly well known, but the umbrella term MACH is new. Will it soon be mentioned in the same breath as Cloud and SaaS? And when will it be worth investing in it? Find out in this white paper.

The world of online commerce is becoming increasingly complex. Businesses need to be able to create appropriate and unique customer journeys across multiple channels. But this is proving to be quite a challenge for those still using traditional commerce platforms.  Luckily, the world of online commerce is also constantly developing. When new and greater challenges arise, fresh solutions are created. Solutions like composable commerce. 

The composable approach to architecture is known for its flexibility, scalability and the freedom it offers. However, many organisations have to deal with legacy, are tied to long-term contracts with software providers or simply don’t have the right people and in-house processes. So how do you switch from a traditional IT architecture to a composable one? This article gives you a realistic insight into this transition.

In uncertain times, most entrepreneurs choose to operate from a safe position and focus on easy wins and consolidation. But with this strategy you miss out on opportunities. What can we offer to withstand the unpredictable, changing consumer needs and economic and social turmoil? Our Software Architect Bavo Janss went back in time and made up the current state of affairs. He says that Operational Excellence is the answer to most of the big questions coming at us today. Read on to learn how composable commerce can help us prepare for the future.

Discover how we customised a business app that semi-automatically schedules the most efficient solution and produces quick reporting.

iO developed a website and UX-driven configurator for and with Suzuki Belgium. Read all about it in this case.

Find out how iO developed an online platform and iOS and Android apps for the online bank Knab, from UX/UI design to development. Read the case.

Discover how iO can elevate your e-commerce success with a tailored Shopify platform. From seamless integrations to limitless connectivity, we provide full support from technology to marketing, ensuring optimal growth and conversion.

A Customer Data Platform collects your customers’ data and is mainly at home in the more ‘mature’ marketing departments of the organisation. A CDP combines customer data from different platforms and hands it back to you in a 360° package. This whitepaper illustrates how a CDP gets assembled, where its added value lies CDP can be for your organisation and which conditions best serve a CDP.

A headless platform offers a lot of new possibilities for companies. It fits into a digital landscape that connects your customers with your business processes. But what exactly does it mean? And can your company handle the complexity of headless systems? In this white paper we will separate the facts from the fiction and guide you through your first steps in the headless world.

Applications and end users of applications require specific information, usually provided by apps such as for banking or shopping. The origin of the information shown in these apps is an underlying source system or a set of systems that compares and merges information. Many financial enterprises focus on providing clients with a modern app, which are, however, often cursed with a legacy system from the 1980s or even older as their information source. Consultant Rudy van Haandel explains the role that integration solutions such as an Enterprise Service Bus (ESB) and API Management can play in these situations.

MACH: Microservices, API-first, Cloud-native SaaS and Headless; a concept that’s suddenly in the spotlight. Although the separate concepts are well-known and not quite new, an umbrella concept is now attached to this technical view. Does ‘MACH’ constitute the new ‘Cloud’, and could it be just as influential as ‘SaaS’, or would that be giving it too much credit? IO Technology Director Friso Geerlings anticipates that MACH will present a complex challenge that will also provide companies with a focus on an incomparable and omni-channel customer experience with plenty of value.

MACH is nothing like a classic (on-premise or IaaS) platform in terms of organisational requirements. Before exploring the options of working with MACH or actually starting to work with it, every organisation should start by asking themselves various questions.

Today, structural IT decisions often require substantial investments, but they are also more important than ever when it comes to achieving your business objectives. The right vendor choice is not only important in terms of set-up and implementation, it is also essential to remain future-proof. Scalability and flexibility are necessary for the continuity of your business and structural IT decisions you make are the basis of this. There are two modern ways to achieve this: with serverless and with container technology. Serverless requires less infrastructure and networking knowledge, whereas container technology is less vendor-dependent. In this blog, we will explain how container technology can offer a solution.

Multi-site brand platforms are the way to go when managing a lot of content in an orderly manner. For such a platform, you obviously need a CMS. And that's exactly where Drupal comes in. Here’s why Drupal is an excellent choice for multi-site brand platforms too!

Composable architectures are gaining traction and credibility as the most efficient way to respond to future user expectations. Unlike a suite approach, where a single vendor supplies all the software components you need, composable architectures focus on composing small, loosely coupled components and using existing best-of-breed technology that can be integrated to form innovative solutions and work together to supply the optimal customer experience across different channels.

When you understand AI’s full potential you can use it purposefully. But how do you translate the versatile possibilities of AI into the specific context of your everyday business operations?

Every new era requires new fuel, and the AI era is no exception. Simply collecting raw data is not enough to effectively utilise generative AI – you also need to process and interpret the data. The vector database bridges the gap between data and AI, enabling valuable output and optimal customer experiences. In this article in our ‘Get a taste of AI’ series, you will learn how vectors work and gain the tools to apply them in your daily practice. The term “vector” may not be familiar to the general public, but its impact certainly is. Vectors provide more accurate results and recommendations in search engines and recommendation engines, improving the user experience. They add context and relevance, making the difference between a positive and a negative experience. But how does this work exactly? And how can your organisation leverage vectors for AI?

The rise of AI, shifts in the social media landscape, and the end of third-party data...2023 was, to say the least, a tumultuous year. But this year, marketers and their organizations are also facing significant challenges. Discover the six digital and marketing trends that will dominate 2024 and, most importantly, how you can successfully tackle them.

XM Cloud is the CMS of Sitecore’s new Composable DXP. It is a further development of their original CMS, but packed and serviced completely different. It’s SaaS, less hassle to maintain, quicker and easier to develop on, a lot easier to work with for content editors, but still as powerful and versatile as before. So when starting a new Sitecore implementation, choosing XM Cloud over the original Platform DXP is a no-brainer. But what about migrating your existing implementation to XM Cloud? There is no set upgrade path and your starting position greatly influences the desired route to take, but also the business case behind such a migration. In this article I will share my view on the important differences, challenges, benefits, caveats, possible approaches for a migration roadmap, and everything you would like to know and consider before embarking on this journey.

Linking data sources by registering personal and credit card data on an online portal

The Lifelong Learning Program by Kemin is an employee development initiative, designed to support colleagues and partners in their personal and professional growth.

Find out how iO developed one powerful and scalable e-commerce platform for the web shops of all Favorite Gifts' brands. Read the case study.

Discover how iO made the websites and the personal admin portal of High Profile Locaties more manageable, findable and scalable. Read the case study.

New technology, internet-of-things and proof-of-concepts. Find out how iO is introducing innovation at Brussels Airport.

What it takes to make booking as easy as possible for you? Discover the power of a strong management vision, a streamlined work process, and long-term, open, and transparent collaboration between Landal GreenParks and iO.

iO experts built a brand new D2C website with an advanced Adobe Experience Manager e-commerce platform for lighting specialists Signify. The result: happy users and satisfied teams. Read the full case here.

Google Cloud Partner iO helps organisations harness the power of the cloud for storage, analytics, development, and more.

Blended agency iO gives history an extra dimension for visitors to M Leuven thanks to AI-driven web app.

How do you navigate through the jungle of tooling? How do you maintain an overview of your MarTech stack? This webinar will show you how to navigate your MarTech stack in simple steps and get to the essence: tools you really need.

How do you navigate through the jungle of tooling? How do you maintain an overview of your MarTech stack? This webinar will show you how to navigate your MarTech stack in simple steps and get to the essence: tools you really need.

Discover how prioritising accessibility can transform digital presence and drive business success.

The world is evolving faster than ever. Consumers and stakeholders expect more and more flexibility from companies and organisations. As a result, you need IT solutions that can grow with you.

Do you want to rebrand your organisation? Is an acquisition or merger imminent? Or do you want to improve your customer experience, and does this require an organisational change?  For these types of digital transformations, changing technology is often a challenging and crucial part for organisations of all sizes. Whether you need to upgrade the CMS system to a newer version, or you want to increase your innovation speed with a headless CMS, there is often one element that receives little attention: the content migration. Far too often, a content migration is nothing more than the last thing on the list, because it’s the technology that requires a lot of attention and budget, isn’t it? How complex can it be to lift and shift the content from the old system to the new? 

Facebook is a media company that does not create content. Airbnb has turned the hotel industry upside down without owning any accommodation. Two well-known examples of fast-growing platforms that enable transactions and bring users and products together. The main factor for success in this is their appeal to the right users and adding value by solving problems, providing convenience or introducing new services. They do this using a very strong User Experience (UX) and Developer Experience (DX).

In markets that are saturated with options and with customers that are overloaded with choices, it's an exceptional customer experience set will set you apart. A Digital Experience Platform can help you accomplish this - and we'll tell you how.

The heart of high-performing software is about more than just efficient code and robust integrations. Understanding the environment in which the code has to do its work, 'the domain', plays a crucial role in its success. For example, what are the USPs of the company that will deploy the software? Which processes are crucial? And at what points is interaction with users essential? Domain Driven Design (DDD) brings business and IT closer and concentrates software development around having authentic insights into the processes to be automated.

Traditional CMS systems have been around since the early days of web development. Those platforms were then developed to store and present content - such as text, images, and videos. This approach bundles everything in one big silo: content, HTML, CSS, and so on. This made it impossible to reuse the content in that silo, since it was stuck in specific code snippets. Now that organisations no longer simply post content on web pages, there’s a need for a more flexible solution. Headless is the answer!

Shopware 6 is a powerful and user-friendly e-commerce platform, where you can easily manage both your content and your commercial data. In this blog post, our Shopware expert Rune shares 7 reasons why he is so excited about the latest version of Shopware.

Hackers are energetic innovators, constantly developing and changing their methods and expanding their cyber attack capabilities. They relentlessly target business critical applications on web and mobile devices, looking for weaknesses. They want to access data, to launch ransomware attacks, to misuse infrastructure for their own purposes or simply to disrupt the target’s continuity of service through (D)Dos attacks. But what does this mean to us at iO as application creators?

As part of their digital transformation, companies are increasingly choosing to build digital service environments – from commerce platforms to service and application portals, APIs and apps – from separate components. In addition to added flexibility and time-to-market, it also has consequences for user and role management. Technology Director of iO in Eindhoven, Friso Geerlings, explains what to take into account when selecting a suitable Single Sign-On (SSO) solution.

Planning to improve your organisation's availability with a self-service portal? Great idea. Self-service portals save you and your customers a lot of valuable time. In this article, we share our tips for building a successful self-service portal.

Choosing the right digital partner for your Umbraco platform is an important step in realising your online goals. Want to make an informed choice, but are uncertain about what you should prioritise? We are here to help you.

In the beginning of this year, we launched the Opportunity report 2023. A collection of visions and insights from our experts to help you get the most out of the new year. On the 9th of March during the Opportunity online live event we brought these insights live to an interested audience to speak and discuss how to ‘Accelerate your business in 2023’. In this article, we’ll share the key takeaways from Raymond’s session with you - just a few of the many ways modern technology plays the part of enabler for digital transformation.

You may not have noticed, but a lot has changed in terms of analytics and tracking over the past five years. This is partly because we've already grown accustomed to many changes, and partly because their impact has come very gradually. Half a decade ago, no one knew of the existence of a cookie banner, a year later everyone thought they could never get used to it, and today we don't know any better. We've made serious strides in terms of data regulation, and perhaps the biggest steps are yet to come in 2024.

Does the name Leonhard Huizinga still ring a bell for anyone? Once a popular Dutch writer, now forgotten. He made his debut in 1936 with the book 'De Gestroomlijnde Wereld'. Already a wanderer at a young age, Huizinga's book opened an unknown world to many readers. An exotic world, which seemed to be getting smaller and smaller, because it was more accessible by car, train, boat, and airplane. Faster, more comfortable and with more and more streamlining — quite literally. Curious, boundless, full of wonder. Not realising, as early as 1936, that over that same world lay the shadows of tomorrow.

From March 12, we welcome a significant update in the world of web performance with the introduction of Interaction to Next Paint (INP) as part of the Core Web Vitals. But don't worry, you don’t have to be a web developer to understand: we’ll explain the importance of this update in plain language.

Conversational search in the form of an AI chatbot lets your website visitors interact with your content, resulting in a better customer experience.

How fast can you launch new products and services, scale up or scale down sales channels, or provide a better customer experience? The technical complexity of a business often determines its innovation speed. We look at how to transform the 5 key blockers in technology into accelerators for your business. Expert:Raymond Muilwijk, Center of Excellence Lead Technology

Do you remember when ... the invention of the computer caused a seismic shift in the job market? People unwilling to work with computers were quickly replaced by people who were; and today everyone carries a laptop. Today the same thing is happening with AI. In this webinar, Rodger Werkhoven will share his passion for Artificial Intelligence and introduce you to OpenAI as a love brand.

From Van Eyck’s brothers' Ghent Altarpiece to Rock Werchter: the Canon of Flanders is finally here. The much-discussed list resulted in a bulky book of more than 300 pages and includes an overview of the Flemish language, culture, and history from the end of the last ice age to today. But there is also an online version: www.canonvanvlaanderen.be . iO developed this on behalf of the Commission Canon of Flanders, which received a mandate from the Flemish Government, Department of Education & Training.

Discover the fruitful collaboration between Primagaz and iO in this 'Walk and Talk' video. In this video, you'll get a behind-the-scenes look at the collaborative dynamics between Primagaz and iO. We discuss how we dealt with challenges, how we exploited opportunities and what strategies we developed. We'll take you through our shared journey of growth and success, where trust and a commitment to excellence are central. This Walk and Talk is more than just a conversation - it is a celebration of a collaboration that has stood the test of time. It is a story of mutual growth, of learning and evolving, and of creating value for both organizations.

A new international online portal for merchants to manage payment solutions.

The experts at iO helped the Dutch College of General Practitioners (NHG) to launch a website where users can easily find reliable medical information.

Last year we developed coronalongplein.nl. A new digital strategy and the launch of the new website for Longfonds was the next step.

We used Shopware to build Flamingo Pet Products’ new B2B webshop. The webshop has been live for 8 months now and is proven to be a success. Read more!

iO helped Nutricia Worldwide with a digital infrastructure to manage content for 45+ countries — bringing formula to the people who need it most.

Translating personal price agreements into online price settings with an Adobe Commerce webshop.

iO developed a unique B2C Commerce platform and app where more than 300 luxury boutiques sell fashion via one webshop.

For Atradius Collections, iO developed a B2B digital collection platform, the first in the collection market.

For EDCO, iO developed an omnichannel B2B Magento commerce platform and PIM system.

With Single Sign On, over 1.6 million primary school pupils and teachers have easy access to digital learning materials.

For international distributor SIBO Fluidra, iO developed a B2B Magento Open Source commerce platform and Akeneo PIM system.

We helped event specialist Orakel improve its user experience, integrate its webshop and website and optimise its platform’s management. Read more.

Updating and implementing interactive navigation on HD touchscreens for visitors and shoppers at Wijnegem - Shop Eat Enjoy.

Our developers built an improved digital UiTinVlaanderen with a headless CMS and GraphQL layer. Read how we bring omnichannel ambitions online.

Find out how we partnered with BZB-Fedafin to offer training courses. We set up an informative learning platform with Sofia. Read more!

iO and Acco developed a digital learning platform and a custom LTI to improve knowledge sharing and interaction between teachers and students.

Propane as an energy source was in need of recognition, by all who were living off-grid to be more precise. We managed it on behalf of gas specialist Primagaz, with creative 360° campaigns - both online and offline. Read the case study!

How to build a multi-site, multi-language, global B2B platform for lead generation and online branding - iO

With an efficient platform audit, our experts helped Ebema make the most appropriate choices.

Hoppin is a new platform for the Flemish Government with a focus on flexible mobility. Discover how we helped launch the platform.

In 60 historical windows, the Canon van Vlaanderen depicts Flemish culture - and we provided the interactive website.

Gosselin, active in international relocations, wanted more leads to boost growth. Our experts helped to bolster their digital presence. 

YER is already big but aspired to double their presence in the world of recruitment and selection and secondment. iO helped them with creating a new brand, internal branding, external activation online and offline and bringing 3 websites into 1 site for all target groups.

Discover how the JLR Gateway, built in Drupal, acts as a central hub for dealer communication, processes, and collaboration.

Discover how awareness, behaviour change, and hyper-local personalization lead to cost efficiency and relevance at the right moment.

How do you tell a clear online story that pulls traffic towards your website if you represent multiple businesses? Read the case and find out.

How do you develop a virtual experience platform that takes your customer experience to the next level?

How do you develop a digital and internationally deployable retailer concept that takes your customer experience to the next level?

With Sanity, we offer top-tier, flexible, and powerful tools for content management and delivery.

With Storyblok headless CMS you can build relevant digital experiences quickly. Our experts are here to help you.

Develop, test and improve your services and products with service design. This will help you improve the user experience of your most demanding users.

A martech stack that scales with your organisation: that’s what you need to outsmart the competition.

iO’s experts in e-commerce help you develop a strong B2C or B2B e-commerce approach.

Identify users quickly and safely and give them the necessary access to your platform. Our experts will help you.

Say goodbye to merge days, manual bug fixing and code flaws as a developer — and opt for continuous and automated development.

With a self-service portal, you can focus entirely on stimulating valuable digital interactions with your customers.

AI is more than a trend. Our experts are here to show you how AI can add value to your organisation.

iO helps you to turn AI into action. Discover our AI workshops & trainings to find the potential in your business.

Enhance your website's accessibility with iO's expert guidance. Discover where your organisation stands, prioritise accessibility, and ensure transparency. Build a more inclusive digital world today.

Now that cookies are disappearing, the biggest challenge for everyone in marketing today lies in measuring and analyzing marketing efforts.   Companies currently find themselves facing a bit of a dilemma: on one hand, they want a transparent view of the results of their investments, on the other hand, they know that they need to rely more on data to make their advertising more relevant and efficient.

Watch the webinar now.

Do you want to elevate your municipality's digital services? Save the date and join us on November 25th to discover how you can use digital tools work more efficiently  and better serve the residents and businesses in your municipality.

With the introduction of the Open Government Act (Woo), the disclosure of information has become of greater importance. It’s wise to have a solid process and powerful digital tools in place to help your organisation comply to the Woo. But where to start? In the webinar ‘How to easily gain complete control over the Woo publications of your organisation’ we’ll show you how to set up this in a sufficient and user-friendly way. 

With the introduction of the Open Government Act (Woo), the disclosure of information has become of greater importance. It’s wise to have a solid process and powerful digital tools in place to help your organisation comply to the Woo. But where to start? In the webinar ‘How to easily gain complete control over the Woo publications of your organisation’ we’ll show you how to set up this in a sufficient and user-friendly way. 

With over fifty new features every month, the HubSpot express train shows no signs of slowing down. Last month at the annual INBOUND event in Boston, you could explore all the latest updates and get an exclusive preview of the roadmap for the coming year. Couldn't make it? Sign up quickly for our free webinar to get a concise overview of all the highlights from INBOUND '24.

A strategic step-by-step plan that drives results.Powered by HubSpot & iO 

As a digital marketing professional, you know customer experience is all about planning. But with the digital world getting more complex by the day, what should you focus on in 2025? Which processes will be most affected by artificial intelligence?   Sign up for our webinar to learn how your organization can prepare for AI's impact on tomorrow’s customers' experiences. 

Through marketing automation, organisations like yours can easily identify anonymous online visitors and convert them into qualified leads. It automates repetitive marketing tasks — effectively eliminating them from your daily operations — allowing you to focus on what matters.

Are you aiming to keep your Drupal website fast and secure? Then it's time to start planning your upgrade to Drupal 10 now. Our Drupal experts will tell you why it's a wise choice, how to approach it, and the benefits that the upgrade brings.

The evolution in the e-commerce world moves at an incredible speed. That’s why the e-commerce issue becomes more and more complex, with new technologies, products and strategies to deploy. And companies have no choice but to try to keep up with this rapid evolution.

In a world where customers are finding their products online at an increasing rate, it’s impossible to ignore e-commerce. Moreover, we’ve become so demanding that businesses need to be able to continuously evolve and improve the user experience. But not every system is equipped to grow along with you in a world that moves at warp speed. Shopware 6 is.

Does your organisation spend a lot of time providing customers with support and service? Think about scheduling appointments, contract management, or changing customer data — exactly the kind of things you can digitalise in a self-service portal. Only, how do you go about it?

Digital marketing offers enormous opportunities in the field of data-driven working. We often fail to take advantage of these opportunities. That's means you miss out on a lot of opportunities to maximise the impact of your budget.

AI language models, better known as Large Language Models, such as ChatGPT are hot. For some, they are a fine piece of pastime, for others an important tool to achieve business goals – not in the least for SEO and SEA. As they gain plenty of popularity, the complexity of the picture is also becoming clear, just the capabilities of AI. It becomes important to fully understand their potential, and their limitations, before you start working with them.

Globally, only 30 percent of companies successfully implement digital transformation. This is because digital transformation touches every aspect of a business: from people and processes to infrastructure and customer relationships. The key to a successful transformation is to pay attention to all these aspects - but that doesn't always happen.  In this white paper, we take you through five common pitfalls in digital transformation and give advice on how to avoid them. 

In our increasingly digital world, accessibility is more important than ever. This whitepaper highlights why digital accessibility is not only a legal requirement, but also an ethical necessity. With more than 25% of the European population having some form of disability, it is essential to design inclusive digital products.

For many companies, digital platforms are the backbone of their operations and critical to exceptional customer experiences. This white paper offers strategic insights and practical solutions to address digital challenges such as agility, scalability and security. Download now to take your digital platform to the next level and seamlessly align with your business goals.

In an increasingly digital world, accessibility is more important than ever. This whitepaper will show you why digital accessibility is not only a legal requirement, but also an ethical necessity. With more than 32.2% of the Dutch population having some kind of disability, it is essential that you design inclusive digital products. This whitepaper explores:

Instead of depending on one big software suite, the ‘composable approach’ enables organisations to customise their IT infrastructure by selecting and integrating the most suitable components for their specific needs. However, composable is not a universal solution. In this whitepaper we break down the composable concept, explain the core principles and its potential impact on your organisation’s digital ecosystem. We help you determine a realistic timeframe for transitioning to a composable architecture and evaluate whether your business is ready to embrace composability. Finally, we explore diverse migration strategies for a smooth and seamless transition.

A brand's story is shaped by content. In the coming years it isn’t just about what content you create, but about how your brand retains authenticity and flexibility in an ever-growing digital landscape.    Platforms are diverse, audiences are fragmented, and attention spans are shorter than ever.  Today the central question is: "How can you be sure that your brand is communicating in an authentic and effective way?" It's about communication that doesn’t just connect with people, but actually touches them.   After reading this Insights Paper, you will have an in-depth understanding of the complexity of target audiences, the dynamics of platforms, the impact of AI, evolving content formats, and the value of content to brands. 

How do you, as an organisation, deal with talent in a world that is rapidly, digitally transforming? Digital transformation goes beyond the implementation of new tools, processes, and structures, it is – above all – a human story. Your employees, together, form the talent that makes your organisation strong. Knowledge is the source of everything you do when it comes to strengthening and expanding your 'human' capital. Tailor-made and well presented, through a digital academy.

A self-service portal is a great way to offer your customers better service and set up your sales processes more efficiently. We explain what a self-service portal is and what you need to make it a success.

An online environment to place orders, contact customer service and searching information is a given in B2C. Luckily, we also see an increasing number of B2B companies investing in these kinds of portals. We’ll explain what a B2B self-service portal is and what the benefits for both companies and customers are.

For organisations in transportation and logistics, it’s no longer enough to just get your shipments from A to B on time. Both private and business customers expect (demand) a top-tier service level these days. In this article, we’ll explain how a self-service portal can offer optimal service in the logistics industry.

Does your organisation spend a lot of time providing your customers with information and support about services? For example, scheduling delivery or maintenance appointments, contract management, changing customer data or taking orders? In most cases, these common interactions are all related to information that is connected to your services or products. And it is precisely these interactions that you can digitise effectively in a self-service portal.

In the beginning of this year, we launched the Opportunity report 2023. A collection of visions and insights from our experts to help you get the most out of the new year. On the 9th of March during the Opportunity online live event we brought these insights live to an interested audience to speak and discuss how to ‘Accelerate your business in 2023’. In this article, we’ll share the key takeaways of the presentation of Digital Strategist Tom van Mierlo with you.

Exploring new markets, creating new revenue models, developing new products and solutions: there is consensus in most companies about the need for innovation. But guaranteeing the success of your innovation interventions is not a straightforward process. In this article we share 5 tips that you can use to increase the chances of your innovation process being successful.

Yay! There's a new way to get bite-sized content and insights from iO. In the fall of 2023, Meta launched WhatsApp Channels in more than 150 countries - including ours.

Technology is in a constant state of change. The great evolution of recent years has been AI. Today, it's a powerful tool that can radically change the way we solve problems and create value. But how should we really look at AI? And how can we make sure it becomes more than just an empty gimmick?

More and more organisations want to measure the return on investment of digital platforms accurately. But how do you develop a successful measurement plan?

We are standing at the beginning of a new economic era with AI and automation as driving forces. Customer interaction is radically being transformed, and the rise of generative AI heralds one of the biggest revolutions ever. As far as AI is concerned, the near future is still a bit unpredictable, but one thing is certain: companies that really want to make a difference should resolutely opt for a digital strategy built upon resilience, productivity and efficiency. Let’s delve into the five most remarkable AI trends for 2024.

Are you tired of all the grand promises surrounding AI? Do trends come and go without leaving a lasting impact? Are you yearning for a down-to-earth answer to the question, "What can I truly gain from AI in my daily work?" Our Art Director and AI pioneer, Gijs guides you in this blog interview.  Why can he only guide you? Because there's no one-size-fits-all approach. AI is tailor-made, but it can significantly simplify and enhance your work. Within minutes, promises Gijs, you can achieve powerful mass production. His practical tips might just transform your daily workflow or, at the very least, encourage you to rethink it. Discover how in this interview. 

At iO, we partner with some major players and market leaders in marketing and technology. One of these partners is WordPress, world's largest Content Management System (CMS). There are several reasons why WordPress tops the list of CMS platforms. For one, the platform has a lot to offer for all its target audiences. In this blog, we list its main advantages for marketers.

Deadline for exporting Universal Analytics: 1st of July 2024 After the 1st of July 2024, it will no longer be possible to access data in Universal Analytics. Therefore, it’s essential to take timely action and export the data before that day. By exporting the data before the access is closed, you can gain valuable insights, store the data securely and take any further actions. It is wise not to do this at the last minute, as there may be obstacles, such as errors in extraction or technical challenges. To avoid potential problems, it is advisable to transfer the data in time to environment where it can be stored securely. That way, you can later use the data for further analysis or transformation purposes. By acting now, you can ensure that you don’t lose the valuable data and are well prepared for the future. So don't wait until the last minute - make sure you export the data from Universal Analytics before 1 July to a secure environment, where you can continue to use it.

Is AI the big monster some make it out to be? The one waiting in line to take over our job of content marketeer? One thing’s for sure: artificial intelligence is no hype. It’s here to stay, and it’s up to us to deal with it. At iO, we’re always looking at new ways to create value. AI turns out not to be a solution, but rather a means to an end. In this blog post, we explain how we use an AI copy assistant to write large volumes of copy in a cost-effective way. 

Earlier this month, Drupal founder Dries Buytaert took the stage during the annual DrupalCon North America in Portland (Oregon, USA). He delivered what some call the biggest Drupal news in a long time: the official announcement of Drupal Starshot. Being the largest Drupal partner in the Benelux, we at iO would like to shed some light on this upcoming launch.

iO and Drupal go way back. We have been using the CMS since our early days, so it is fair to say it holds few secrets for our developers. In recent years, the CMS market has evolved enormously, with new systems springing up like mushrooms. And even though many did not survive, there are still a lot of new CMS systems standing strong today. An unusual situation for Drupal, but with the announcement of Drupal Starshot, the answer is now finally here.

The fact that a flawless digital experience is crucial to consumers, is not new — every day we experience this ourselves when using apps or ordering things online. Less known, but just as crucial, is the partner experience (PX). Especially for financial institutions (such as banks, insurers or payment companies) a seamless PX is invaluable. Friso Geerlings, Technology Director at iO, explains why this is the case and how you can safeguard your PX. 

Conversational search in the form of an AI chatbot lets your website visitors interact with your content, resulting in a better customer experience. Conversational search is an advanced search method that uses natural language processing to understand search queries and provide relevant results. Instead of entering search terms, users can formulate searches as they would in a normal conversation.

Drupal recently launched the latest version of its unsurpassed CMS: Drupal 11. As a Certified Drupal Partner, our 130-strong Drupal team is eager to get started helping companies find their way around. After all, Drupal 11 offers a lot of new features that improve the user experience, increase performance and streamline development processes.

When you look something up on the Internet, you always do so with a specific intention. Whether it's to gather information, compare products or actually make a purchase. Either way, you want to see results that match your intent as closely as possible. This intent - called search intent - is a crucial factor for both Google and marketers. 

With the recent launch of iOS 18, the messaging service Rich Communication Services, or RCS, is finally widely available. This can have a huge impact on how brands and marketers reach their customers. In this article, we dive deeper into the ins and outs of RCS and why at iO, we believe that it will provide better experiences. 

The impact of AI on search engine marketing and business models is huge. So start experimenting now, advises iO CEO Pieter Janssens. 

Is generative AI (GenAI) only useful for automating boring tasks or producing mediocre visuals and lacklustre, uninspired texts? Or can it add real value to the creative process? And if so, how do you use it to come up with new concepts and create unique stories? Gijs Besselink, Art Director and AI expert at iO, uses his experience to answer these questions and more.

There is unrest in the SEO landscape, and it's no surprise given the rapid changes taking place. With the advent of AI, the future of SEO suddenly seems uncertain. The number one search engine is vigorously testing AI applications, reducing the need to click through to websites. This has serious implications for everyone whose traffic is partially dependent on Google, including e-commerce.

Enhancing Digital Content Management for D'Ieteren Automotive's Websites? Read the full story here;

Creating a Cohesive Platform: Assuralia's Rebranding and Site Redesign for Enhanced User Experience Read the story here.

Discover how the online presence of Firda was revamped with a new Drupal platform. With seamless integrations, simplified forms and an improved design.

For Prowise, an interactive display and educational software expert, iO designed a new WordPress website complemented by a new brand voice and copy.

Discover how iO helped Imperial transform into a future-proof food brand

We ensured GDPR-compliant, cost-efficient cookie management for Van Hoecke's platforms using CookieHub. Read our success story.

iO helped Landal Greenparks create a hospitality experience that seamlessly integrates top personal service with digital convenience. Discover the case.

Web, app, and integration platform for co-branded credit card programmes

Flexible credit, without a card and with all the omnichannel advantages of a credit card.

The first day of the Webwinkel Vakdagen (WWVD) is over! Still want to reminisce? Download the presentations of the lightning talks here.

The first day of the Webwinkel Vakdagen (WWVD) is over! Still want to reminisce? Download the presentations of the lightning talks here.

As far as we are concerned, the Webwinkel Vakdagen (WWVD) was a great success! Did you think so too?