How to score with social in 2024

Date
May 23, 2024 at 10:30 - 15:30
Location
iO Campus Antwerpen
Price
Free
Language
Dutch

Digital marketing without social media? Unimaginable! Unfortunately, not everyone uses social media in the best possible way. So, how do you create social media content that is not only interesting and relevant, but above all future-proof? And how do you make sure the demanding online audience wants to see your content and wants to keep seeing it? 

During the event, our social experts will tell you how to build a rock-solid social media plan from A to Z - from strategy to community. Our expertise and cases will inspire you to optimise your social media approach. Expect both strategical and practical tips & tricks to roll out up-to-date and future-proof content and tools to keep your community happy. 

Register now 
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Who is this event for? 

  • Marketing directors/managers who want to strengthen their online community 

  • Digital experts with a heart for social media content that works 

  • Both B2C and B2B companies and brands 

What does your social media need to score better and be future-proof? 

Programme: 

12:30- 13:30 - Welcome & intro 
13:30 - 14:00 - Influencing on TikTok: practical tips and answers to questions every brand is facing (Joyce Vandijck, social media & influencer marketer iO) 
14:00 - 14:30 - Why it is important to set up a social content plan and what frameworks do you use? (Sam Berteloot, content strategist iO) 
14:30 - 15:00 - Break 
15h00 - 15h30 - How to cover the entire customer journey with good conversation management (Liesbet Van Keer, team lead conversation management iO)  
15:30 - 16:00 - Client case House of HR: How we translated the ‘Happy Rebels’ employer branding to social media (Tomas Van Gastel, account director iO)
16h00 - 16h30 - Do's & don'ts in social media in 2024 (Katja Verloo & Nena De Dauw, social content experts iO)
16:30 - 17:30 - Networking opportunity & reception 

Want to discuss your own social media plan with our experts? You will get the opportunity to book a 15-minute one-on-one sparring session with one of our social media specialists, directly after the event. 

This event will take place at the iO Campus Antwerp (WATT offices) on 23 May 2024. Will we see you there?   

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