How do you implement a first-party data strategy for e-commerce?

Date
February 27, 2024 at 10:00 - 11:00
Price
Free
Language
Dutch

The death of the third-party cookie. For a moment, it seemed like the world would end. But fortunately, there are alternatives for marketers and their organisations, including first-party data. A thoughtful first-party data strategy can help you build close relationships with your customers, create value, and streamline your marketing activities.

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In this webinar, marketing and data expert Glenn Weuts gives you insight into the important role of data in e-commerce. We review the current state of the market, share best practices, and give real-life examples of how data can enrich the customer journey. You'll also get a framework for an adaptable data strategy in a world without cookies — so your organisation and your e-commerce platform are well-armed to collect data today, tomorrow, and every day after.

In this webinar, you’ll learn: 

  • What impact a cookie-free world has on data collection; 

  • How to build a bespoke and comprehensive data strategy using first-party data; 

  • How to use data to build a seamless Customer Journey and boost your e-commerce performance. 

Glenn Weuts | iO
About the author/speaker

Glenn Weuts

Marketing Director at iO

Glenn Weuts is in the right place as Marketing Director at iO. He combines his in-depth knowledge of data-driven marketing strategies with his passion for CDPs and the measurable value that they offer – he enjoys analysing customer data and building compelling business cases. With expertise in quantifying ROI and optimising marketing processes, he is the ideal guide for companies looking to excel in data-driven marketing.

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