
Webinar
How do you implement a first-party data strategy for e-commerce?
The death of the third-party cookie. For a moment, it seemed like the world would end. But fortunately, there are alternatives for marketers and their organisations, including first-party data. A thoughtful first-party data strategy can help you build close relationships with your customers, create value, and streamline your marketing activities.
In this webinar, marketing and data expert Glenn Weuts gives you insight into the important role of data in e-commerce. We review the current state of the market, share best practices, and give real-life examples of how data can enrich the customer journey. You'll also get a framework for an adaptable data strategy in a world without cookies — so your organisation and your e-commerce platform are well-armed to collect data today, tomorrow, and every day after.
What impact a cookie-free world has on data collection;
How to build a bespoke and comprehensive data strategy using first-party data;
How to use data to build a seamless Customer Journey and boost your e-commerce performance.