Dossier: Ready to pop on social media?

It is sometimes difficult to estimate which content is valuable and which is not because of the influence of subjectivity and different opinions in your marketing team. Fortunately, that responsibility lies entirely with the consumer. All you have to do is create a lot of content that is in line with your organisation’s values.

Less is more? Not when it comes to social media content. You need a lot of contact moments to get on the radar and stay there. Then the algorithm decides who sees which content.

Many young people are on Snapchat and TikTok today. In spite of that, Facebook, with 70% active users, remains the largest social network in Flanders. Do you want to reach your audience? Then consider using Reels. Facebook can also deliver strong results for B2B marketing, especially in combination with LinkedIn.

Sometimes content marketers suffer from a content burnout: they don't know what to post or how to come up with creative content. The drip model offers a solution: take a look at the 'low-hanging fruit' within your organisation, sector and above all: your target group environment. With social posts that you write from the perspective of your target group, you always deliver engaging content.

Social media extends way beyond performance and direct conversion. It's about building brands, building relationships with the target group and strategically distributing content on relevant platforms. Success requires belief in the power of social media and investment in knowledge building and daring to experiment.

Conversation management is a shift from webcare to webdare. Where in the past, brands mainly responded to negative experiences and complaints on their own channels, now you join conversations with your consumers on your own and other channels. This increases your visibility and positions you in the market.

TikTok offers unprecedented potential for organic reach, but also brings challenges: privacy issues, diverse content and users; and a powerful algorithm. Post multiple times a day and focus on native content instead of your own campaign materials.

Social media as a marketing tool is often overlooked, despite their potential, they are frequently underutilised. Nevertheless, a strong social strategy and a brand-oriented focus are the keys to success on social media platforms.

Social media management that delivers: original social creatives and strong social strategists provide a precise targeting.

Many companies use social media to reach their target audience. Too few companies use social media to engage their target audience. A shame really. Because engaging content is the key to success on social media.

For many organisations, social media is still a Pandora's box. Yes, they are useful online channels, and yes, we might need to have a presence there. But how exactly do you tackle that? What do you need to take into account? This helpful social media checklist will take you a long way.

Social media is a high-velocity train that is met with an increasing number of obstacles. Although social media is finally included in the marketing basics, there’s no simple manual for companies. Still, not unlike a complete marketing strategy, a robust social media strategy offers your brand or organisation many opportunities.

The added value of social media is sometimes difficult for marketers to determine, apart from the results it has to offer the sales team. As a result, some tend to consider a 'must do', while it actually offers a wonderful way to gain a place in people's lives. The key is to identify your brand with the culture of your target audience, and for that, social works best. However, this requires a certain amount of courage from your brand.

We know that social media has greater influence when used for B2B than to B2C communication. Your target audience is more contained, easier to define and you know your network much better, and can therefore make meaningful contacts easily.

From Festival Wristbands to Online Accounts: Converting Festival-Goers with Effective Paid Media. Read the story here.

The digital landscape is ever-changing. Trends come and go. Channels supersede each other at a rapid pace. Which begs the question: how do you differentiate yourself from the masses nowadays? We’ll tell you: by innovating. And that is precisely what you can do with TikTok’s new function TikTok Now.

The immensely popular video app TikTok has its foot planted firmly in the social media landscape. With over 3 billion downloads, TikTok is currently one of the most widely used social media platforms in the world and is particularly successful with teens and young adults. It's a good opportunity to check if it fits in your digital marketing strategy.

iO's social advertising team visited TikTok HQ for the first Benelux agency workshop. TikTok is Gen-Z's search engine, and an exciting platform that’s constantly developing new features. We’ll be highlighting the most interesting insights and opportunities we learned from TikTok in this article.

When it comes to the history of platforms, none have become as popular as quickly as TikTok. What started as a dance app for teens is now a global phenomenon with an undeniable cultural impact. TikTok has revived the concept of brand love — but is TikTok a safe bet for organisations? And how does TikTok fit into a marketing strategy in 2023?

The fact that short-form video is becoming social media’s most important format, is nothing new. TikTok has become a fierce competitor for popular social media platforms like Facebook and Instagram and is now even becoming a threat to Google. You see, Gen Z not only uses TikTok as a social media platform but also as a search engine. About time we all started working on an SEO strategy for TikTok, then, don’t you think?

From libraries to Google to TikTok...in just a few decades, our source of information has shifted to unexpected places. Today, a whopping 40% of young people use TikTok as their primary source of information.   Did you know that this platform is increasingly focusing on its own search function? This makes TikTok SEO an essential part of your digital strategy. 

Are you thinking of TikTok? Chances are that the image of Gen Z – young people with smartphones scrolling from video to video at record speeds – starts racing through your mind. Because isn't that what sets TikTok apart? Content created by hip brands aimed at a young audience, including limited ROI for brands targeting adults?

Storytelling. Many see it as a buzzword that has been thrown around too often in recent years. But storytelling is much more than that. It is a powerful tool to differentiate your brand and connect with your target audience. And what better way to connect online than through social media?

Pinterest is used by people looking to discover something new or inspiring, but who like to be led by ideas they come across unexpectedly. Think of Pinterest as a visual search engine that guides you to the ultimate serendipitous moment.

Users are becoming increasingly mobile: they're freely moving from channel to channel, looking for the content they want to consume. So keeping an eye on trends and taking full advantage of them is more important than ever. After all, trends offer a perfect opportunity to be creative. But what can we expect in 2024? In this blog, you'll discover three trends you can address to increase your impact with your target groups.

Yay! There's a new way to get bite-sized content and insights from iO. In the fall of 2023, Meta launched WhatsApp Channels in more than 150 countries - including ours.

Digital marketing without social media? Unimaginable! Unfortunately, not everyone uses social media in the best possible way. So, how do you create social media content that is not only interesting and relevant, but above all future-proof? And how do you make sure the demanding online audience wants to see your content and wants to keep seeing it?  During the event, our social experts will tell you how to build a rock-solid social media plan from A to Z - from strategy to community. Our expertise and cases will inspire you to optimise your social media approach. Expect both strategical and practical tips & tricks to roll out up-to-date and future-proof content and tools to keep your community happy.