MarTech stack, from sprawl to essentials

Date
November 19, 2024 at 09:00 - 09:45
Language
Dutch

How do you navigate through the jungle of tooling? How do you maintain an overview of your MarTech stack? This webinar will show you how to navigate your MarTech stack in simple steps and get to the essence: tools you really need.

Cover brand, business en experience design

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Why participate? 

With a digital landscape of over 14,000 tools, it is a proliferating jungle of technology, AI tools and functionalities. Many are never fully utilised by your marketing team. The result: unnecessary operating costs, technological chaos and even lower marketing performance.

During this webinar, you will discover how to keep an overview of your MarTech stack. And how to get back to the essence: exactly the right tools, matching your organisation and goals.

What will you learn?  
  • How to navigate through the complex landscape of MarTech tools

  • How to maintain an overview of your MarTech stack

  • How to determine which tools are essential for your organisation and objectives

  • The influence of AI on your MarTech stack

  • How to optimise your MarTech stack in four steps

Justin van Tol

Are you curious whether there is proliferation within your organisation? Request a MarTech audit.

Justin van Tol - Digital Marketing Strategist

These brands have been inspired by this webinar:

Alliander
Aviko
bouwendnl
DAF
Edco
Heijmans
Louwman-B
Natuurmomenten - iO
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Pon-B
Rabobank
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