Modern sales and marketing with HubSpot

Date
October 19, 2022 at 10:00 - 11:00

The way customers make purchasing decisions is changing fast. Too fast, for many organisations. It's becoming increasingly difficult for entrepreneurs to adapt to this evolution. In this webinar, Steven Van Duyse (Senior Business Strategist at iO) explains how you can transform into a truly sales-focused organisation. By streamlining your sales and marketing teams, you prepare everyone for a new way of selling — in terms of data capture, contacting, and influencing.

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The following topics will be discussed:

  • What is account-based marketing (ABM)?

  • What is RevOps?

  • What profiles and skills does a sales-focused organisation need?

  • Which tools can help you grow faster?

  • How do you build a strong strategy for first-party data collection?

Want more insights on how to leverage Hubspot? Read our whitepapers on Inbound Marketing and Transformation in Complex Organisations

Steven Van Duyse
About the author

Steven Van Duyse

Strategy Director

Being someone who prefers the hunt over the catch, Steven is the person to talk to for result-driven solutions to operational challenges. At iO, he merges strategy with sales - leaving every organisation with a team tailored to their needs.

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Relevant topics

Sales & Marketing Strategy