INBOUND 23 recap: a customer-centric approach in the age of AI

Quick marketing wins are tempting, but real business growth? That requires more.   Many businesses focus their marketing efforts on short-term results. However, true business growth demands a marketing approach that looks beyond the next sale. To achieve this, you need to shift towards marketing that truly resonates with your target audience and builds long-lasting customer relationships.  How do you make your marketing stand out AND grow your business?  In this Insight Paper, we examine the power of marketing in driving business growth. We also discuss why - and how - you can leverage AI, data, and creativity for a marketing strategy that truly makes an impact. 

Is your organisation struggling to get the most out of HubSpot after implementation? You are not alone, this happens a lot. The software is operational, but adoption and use within the team is lagging behind. This leads to missed opportunities, underutilised features, and lower ROI. But how do you bridge the gap between implementation and adoption?

Your campaigns are generating conversions and new leads are flowing into your CRM. That's a good thing. However, you also want to know which leads are genuinely interested in your offering. HubSpot's new lead scoring model can help you find out.

Did you know that 32% of customers abandon brands after one bad experience? And that rises to 92% after two or three negative encounters? When you factor the impact of this into your revenue or growth goals, it's obvious that understanding and improving the customer experience is more important than ever. In this webinar, Gertie Kremers, CX Consultant, and Aukje Wielens, CX Strategist, will show you how to gather the insights you need to take targeted steps towards a more customer-oriented and successful organisation. 

We migrated over 200 websites to a standardised setup for JDE Peet’s, relying on our expertise and AI. Learn more about this case here.

What do your customers expect from you in 2025? How are emerging technologies like AI and major branding trends influencing their behaviour? Let us inspire you as we unpack the biggest insights from CES 2025 in Las Vegas, the world’s leading tech conference. This webinar will help you understand what’s driving customer behaviour and expectations in a rapidly evolving landscape – and how to adapt your strategy so you can meet these challenges. 

There is increasing pressure on organisations to deliver tailored, high-quality content and impactful campaigns. How can your organisation deliver consistent and engaging brand experiences efficiently and without increasing costs?

Do your colleagues know how to demonstrate the business value of a Customer Data Platform (CDP) convincingly? Building a strong business case is essential for justifying investment in a CDP. After all, a successful implementation leads to better customer insights, more personalised experiences, and increased revenues. But where do you start? In this webinar, we will take you through the process step by step, so that your team and your organisation can take full advantage of this technology.