iO Table Talks S1E14 Mieke Debeerst, former Chief Customer Experience & Marketing Communications Officer Belfius
Brian talks with Mieke Debeerst, until recently Chief Customer Experience & Marketing Communications Officer at banking and insurance group Belfius, about very targeted and personal communication with 1.9 million customers. Belfius' world-class banking app, and about innovative collaborations in areas such as mobility and telecom with Belgian partners.
Brian mixes a Belfius Mocktail for Mieke: 75ml pink grapefruit juice, 40ml lemon juice, 30ml sugar syrup, 6ml beetroot juice, ice cubes and garnish with a slice of pink grapefruit and a mint crown.
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