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"We don't just want to become big ourselves; we want everyone to start changing. Even our competitors, who now produce synthetic variants, need to switch to a natural product," says general manager Milan Dontje.
A fresh mouth and a fresh conscience, in other words.
Read more about BenBits’s mission or discover even more Challenger Stories.
Challenger Stories is a joint initiative of iO and Dutch marketing and media trade journal FONK magazine. It offers a stage to young, energetic entrepreneurs, who take on the challenges the market offers them.