Generative AI Training for Developers: From Theory to Practice 

If you use Microsoft Ads for clients in the European Economic Area (EEA), you need to consider the latest regulations. Just like Google, Microsoft now has its own Consent Mode solution, which is being implemented under pressure from European legislation. Haven't implemented Microsoft Consent Mode yet? Make sure you do so before May 5, 2025, otherwise Microsoft will pause your ongoing advertising campaigns. This will directly impact your traffic and consequently your revenue.

Still unsure how generative AI can benefit your organisation? No worries, we’ve got you covered—with advice and practical courses and training. Our AI workshop delves into AI’s strategic advantages and applications relevant to your business. 

What will the job of a copywriter or content marketer look like in 10 years from now? Even ChatGPT and the likes can't give us a clear answer. But one thing is certain: by then, AI will be a key part of the way we work. In this blog post, we'll explore how AI can help you create amazing — and yes, human — content and the benefits of having a custom AI assistant to help you.

Is there still room for narrative podcasts now that Spotify has shifted their focus to video? Yes, argues Jordy Hubers, Podcast Creative at iO, especially for brands.

Consumers and clients increasingly expect brands to understand their unique preferences and engage with them on a highly personalized level. For businesses, particularly those managing multibrand, multilingual portfolios, this means rising to the challenge of creating hyper-personalised content at scale. Enter the content supply chain: an approach that will help teams to efficiently address these challenges.

We migrated over 200 websites to a standardised setup for JDE Peet’s, relying on our expertise and AI. Learn more about this case here.

Are you feeling the pressure to deliver instant, personalised content across multiple channels? Do you struggle with missed deadlines or inconsistent messaging? Let's explore how automation can solve these challenges and revolutionise your content strategy.

The pressure to digitise is immense: to the extent that smaller and medium-sized companies can no longer ignore it. But without a dedicated IT manager and with limited budgets, the digital revolution can seem like a distant dream. Yet nothing could be further from the truth. We would like to help you get started in this blog, (and in the white paper that inspired it).