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Digital transformation: past, present, and future
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In Infinite Opportunities, iO meets experts to talk about the impact of digital transformation, creativity, and innovation.
Discover your infinite opportunities — read the digital transformation white paper: https://www.iodigital.com/nl/insights/whitepapers/infinite-opportunities
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Infinite opportunities: Paul Smeets (Cadac)
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Infinite opportunities: Yannick de Bièvre (MediaMarkt)
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Infinite opportunities: Joaquin Zschuschen (KLM Health Services)
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Infinite opportunities: Daan Simonis (Perfetti Van Melle)
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Infinite opportunities: Tim Colman (Proximus)
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Infinite opportunities: Steven Van Belleghem (iO)
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Infinite opportunities: Peter Van Hoecke (Van Hoecke)
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Infinite opportunities: Thierry Geerts (Google Belgium)
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Infinite opportunities: Wies De Graeve (Amnesty International)
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Boost growth with digitalisation
Digital transformation may be a buzzword, but that’s because it’s happening right now. Digitalisation has gained momentum every part of society and it’s showing no sign of slowing down. Consumers have high expectations and now it’s for companies to anticipate their digital needs. iO has the expertise and experience your company needs for effective digital transformation. Digitalisation is a mindset that has an impact on the entire company, from business operations and internal processes to marketing and communication. Customer focused and with a clear vision. Do you want to know more about the benefits of digitalisation, and how to embed it into the DNA of your company? Our experts have bundled their insights and experiences into an inspiring ebook that will help you prepare your brand for tomorrow.Read more
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The Canon of Flanders: from Van Eyck’s brothers' Ghent Altarpiece to Rock Werchter.
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iO created two creative and multifaceted communication campaigns to strengthen the ACLVB’s image and recruitment. Click the link to find out more.Look at this client story
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What we do
Digital marketing and advertising
Intelligent growth won't happen without digital marketing and advertising — and much more. Find out what our agency marketeers can offer you.Read more
What we do
Pick the right advertising platforms and grow online
We have experience with all kinds of advertising platforms, like display, search, social, video, and affiliate. Make the right choices with our advice.Read moreWhat we do
Creating business value with AI - AI workshops & trainings
iO helps you to turn AI into action. Discover our AI workshops & trainings to find the potential in your business.Read more
What we do
Radio and television ads, custom to your brand
Use radio and television ads to boost your sales and generate brand awareness. Find out how we can help you.Read morePress
iO launches magical end-of-year campaign for Brussels Airport
Read morePress
4 out of 10 Belgians are digitally vulnerable
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Press
VRT joins forces with iO’s digital experts
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Webinar
The TikTok effect for brands
Are you thinking of TikTok? Chances are that the image of Gen Z – young people with smartphones scrolling from video to video at record speeds – starts racing through your mind. Because isn't that what sets TikTok apart? Content created by hip brands aimed at a young audience, including limited ROI for brands targeting adults?Read more
Webinar
Webinar: first-party data collection with HubSpot
The cookieless future is coming. Soon, marketers will no longer be able to collect third-party data — so they need to find new solutions to balance data collection, privacy, security, and customised user experiences.Read more
Webinar
Webinar: Increase your sales with affiliate marketing
Want to increase your sales from anywhere — even when you're sleeping? If so, affiliate marketing might be right for your organisation. Tim van Hout (Team Lead Affiliate Marketing at iO) tells you everything you need to know about affiliate marketing in this webinar.Read more
Webinar
Webinar: AI - The future is not what it used to be
Do you remember when ... the invention of the computer caused a seismic shift in the job market? People unwilling to work with computers were quickly replaced by people who were; and today everyone carries a laptop. Today the same thing is happening with AI. In this webinar, Rodger Werkhoven will share his passion for Artificial Intelligence and introduce you to OpenAI as a love brand.Read more
Webinar
Webinar: Alternatives for Google Analytics 4
Google Analytics 4 is the undisputed king of analytics platforms. Still, alternative tools are increasingly finding their way into organisations — thanks to different features, a greater focus on privacy, or better customer support. Want to know more about the analytics landscape of 2023? In this webinar, Glenn Weuts (Head of Marketing Technology at iO) takes you into the wonderful world of web analytics. That way, you will soon be able to make an informed choice that perfectly suits your needs.Read more
Webinar
INBOUND 23 recap: a customer-centric approach in the age of AI
Curious about the latest developments in customer-oriented strategies, AI, digital transformation, leadership, and storytelling? Our iO colleagues Jolien Struyf and Evelyne Berden travelled to Boston to attend HubSpot's annual INBOUND conference and are sharing their highlights in a bite-sized webinar.Read more
Webinar
How do you implement a first-party data strategy for e-commerce?
The death of the third-party cookie. For a moment, it seemed like the world would end. But fortunately, there are alternatives for marketers and their organisations, including first-party data. A thoughtful first-party data strategy can help you build close relationships with your customers, create value, and streamline your marketing activities.Read more
Webinar
Crucial for your marketing in 2024: Google Consent Mode V2
The marketing world is changing faster and faster, with a new update or new guidelines to discover every day. Google Consent Mode version 2 is an upcoming update from Google that aims to help website owners comply with increasingly stringent privacy legislation (AVG/GDPR). This implementation is mandated by Google from March 2024. So be sure not to hesitate and get informed in this webinar so that you can set up the right actions in preparation.Read more
Webinar
How to become a Social Brand - Building your business with social media
Learn how to move from merely being present on social media to making an impact with an effective social strategy.Read more
White paper
Event-triggered multichannel marketing
Event-triggered marketing, the process of identifying, prioritising, categorising, monitoring, optimising and executing, is the most effective exercise multichannel marketers can do to reach audiences at the right moment. In this whitepaper we take you through five quintessential steps for event-triggered multichannel marketing.Read more
White paper
Getting started with Google Analytics 4
Universal Analytics, the older brother of Google Analytics 4, will stop collecting data in July 2023. In other words: marketers will need to find an alternative. In this whitepaper, we discuss the most recent version of Google's data analysis tool: Google Analytics 4. With Google Analytics 4, Google is committed to scalability, privacy-centric measurement, machine learning, and expanding the integration features of the platform. This makes the latest version of GA fully future-proof — as will you be, after reading this whitepaper.Read more
White paper
Alternatives to Google Analytics 4
How well do you know today’s web analytics landscape?When talking about web analytics, Google Analytics is usually at the top of the list. Google Analytics 4, is the undisputed king of web analytics tools. Or is it?Read more
White paper
The significance of data in digital marketing
Data help the marketeer implement digital marketing techniques in customer communication. But how do you use that data, exactly? And how can you enjoy the full force of data? In this whitepaper, we will show you how to optimise your customer and prospect communication through segmentation and personalisation. Moreover, we’ll show you how AI supports these processes.Read more
White paper
How to develop a first-party data strategy?
But how do you get started with a first-party data strategy? What do you pay attention to? Can you still rely on third-party data? And which stakeholders do you best involve in this 'new' phase? In this whitepaper, we help you out.Read more
White paper
Get more insights into the effectiveness of media with Marketing Mix Modelling
Digital marketing offers enormous opportunities in the field of data-driven working. We often fail to take advantage of these opportunities. That's means you miss out on a lot of opportunities to maximise the impact of your budget.Read more
White paper
Increase your webshop turnover
Webshops have reached the status of shopping standard in the digital age. Users are just a few clicks away from their favourite items. Anywhere, at any time of the day, from the comforts of home. This is why online advertising on digital channels has become key to webshop owners: channels allowing you to maintain your margins and successfully activate consumers throughout the purchase process.Read moreWhite paper
Sales, leads, goals: your guide to Performance Marketing
Performance marketing is a branch of marketing where you focus on results. Which results? How can you measure it and - more importantly - how do you achieve it? This is different for every organisation, but the potential of performance marketing to deliver results? That’s universal. The efficient combination of leads, sales and targets is crucial.Read more
White paper
Get more revenue from Google Shopping with Google CSS Managed Service
In 2017, Google was fined €2.4 billion by the European Commission for abuse of power. The internet giant was pushing comparison websites (Comparison Shopping Services, or CSS) lower in search results with Google Shopping. That fine was bad news for Google, but good news for organisations looking to make more online sales.Read more
White paper
How to build an effective content marketing strategy
Producing content is a tactic everyone seems to rely on these days. Many organisations are creating content today — they have blogs, are active on social media, and might even publish their own magazine. But the underlying, supporting strategy? Something you rarely come across.Read more
White paper
Successful digital transformation: 5 pitfalls you should avoid
Globally, only 30 percent of companies successfully implement digital transformation. This is because digital transformation touches every aspect of a business: from people and processes to infrastructure and customer relationships. The key to a successful transformation is to pay attention to all these aspects - but that doesn't always happen. In this white paper, we take you through five common pitfalls in digital transformation and give advice on how to avoid them.Read more
White paper
Employer branding insights - How to recruit talent in 2024?
A tight job market and a short attention span from your target audience, who are also bombarded with content on a daily basis. Does recruiting new talent sometimes feel like a lost battle to you? We believe it doesn't have to be! Break through your target audience's content overload: invest in in-depth content to reach them and strengthen your employer brand. How can you successfully recruit and retain new talent for your brand? Discover it in "From Employer Branding to Recruitment - Insights 2024".Read more
White paper
The key insights from Corporate Klooien – Back to Tomorrow
If you were to start all over again tomorrow, would you end up where you are today? In the 2023 edition of Corporate Klooien, we worked with professionals from influential organisations to explore their ideal future scenarios. We examined how they can deliver value and determine the right priorities in their specific situations. We did this using our own Corporate Alt Delete method.Read more
White paper
Corporate Alt Delete – Rewrite your organisation’s founding story
Corporate Alt Delete is a book that bridges the gap between two worlds within an organisation: Team Horizon, thinking in opportunities, and Team Business, focused on current results and business value. This book invites you to breathe new life into the old founding story of the organisation, enriching it with today's market knowledge and business capabilities. Why read Corporate Alt Delete?Read more
White paper
Whitepaper: How to unburden your business with ‘first time right’ marketing execution
Ideally, as a (Digital) Marketing Manager, you focus on developing and executing your strategy to achieve your organisation's goals. But what if your strategic focus is constantly disrupted by operational issues?Read more
White paper
7 essential steps to build an effective MarTech stack
An overwhelming array of marketing technology choices often leads to a fragmented and inefficient MarTech stack. Discover how to optimise your stack, strengthen integrations, and build a future-proof MarTech strategy.Read more
White paper
10 ways to boost your customer’s experience
In 2025, the challenge for businesses is clear: deliver seamless, meaningful interactions throughout the entire customer journey. Every interaction, every touchpoint, and every moment matters. Discover in this paper how customer focus, digital excellence and business growth are key to delivering outstanding customer experiences. Get actionable advice and concrete next steps from a wide range of experts about content, AI, data, innovation, and more, to integrate in your strategy for 2025.Read more
White paper
Digital Revolution: learning to ride the waves of technological change
The digital revolution is gaining momentum, but it is nothing new. Over the last twenty years, technology has drastically changed our daily lives and business models. Today, the pressure to get started with technological transformation is greater than ever before. How do you tackle this? You will find the answer to this question and more in Digital Revolution: learning to surf the waves of technological change.Read more
Blog
How behavioural science can help marketers understand (and influence) their customers' behaviour
Humans are not as rational as we think. To protect our brain from structural overload, we make a large part of our daily decisions 'on autopilot'. And by a large part I mean: more than 95%. Believe me, no matter how blue (DISC personality type) you are, this applies to everyone.Read more
Blog
Anchor your brand in your target group's culture with social media
The added value of social media is sometimes difficult for marketers to determine, apart from the results it has to offer the sales team. As a result, some tend to consider a 'must do', while it actually offers a wonderful way to gain a place in people's lives. The key is to identify your brand with the culture of your target audience, and for that, social works best. However, this requires a certain amount of courage from your brand.Read more
Blog
DUO’s tick box: how the government uses behavioural principles
The government uses insights from behavioural science to guide its communication with citizens. This sometimes involves trial and error. DUO's 'tick box' is a well-known example. But first, let’s start with a bit of theory: the 'paradox of choice' briefly implies that we like choice, but don't like to choose. (Viewing tip: watch this TEDTalk by psychologist Barry Schwartz who coined this term). The more choices our brain has to process, the harder it becomes to choose. Sometimes it even leads to us making no choice at all. Anyone who has ever stood in front of the dessert shelf in a French Hypermarché can relate to this. There is even a scientific term for this phenomenon: choice paralysis.Read more
Blog
HubSpot announces new Sales Hub and CRM features at INBOUND 23
Elevate your sales journey and maximise data efficiency with HubSpot's Sales Hub 2.0 and Smart CRM.Read more
Blog
Discover TikTok’s innovative advertising opportunities
iO's social advertising team visited TikTok HQ for the first Benelux agency workshop. TikTok is Gen-Z's search engine, and an exciting platform that’s constantly developing new features. We’ll be highlighting the most interesting insights and opportunities we learned from TikTok in this article.Read more
Blog
How to choose an appropriate data analytics platform?
A data analytics platform extracts data from websites and apps and processes it into actionable insights for your business operations. At the beginning of 2023, Google Analytics still had a market share of over 85% in our region and the choice was often an easy one. However, after a series of complaints and questions about its compatibility with GDPR legislation, Google Analytics is balancing on the edge of legality. Consequently, the following question arises: what should you pay attention to when choosing another data analysis platform?Read more
Blog
How Camp Amersfoort National Monument attracted 30% more visitors with a podcast campaign
With the podcast campaign The Missing SS Commander, iO and National Monument Camp Amersfoort succeeded in creating the branded podcast of 2023. Staggering download figures, rave reviews from listeners, an important contribution to Dutch war history and a 30% increase in visitors. Here are the important lessons we learned making the most celebrated Dutch branded podcast of 2023 in a long read.Read more
Blog
Why Google Consent Mode V2 is crucial to marketing in 2024
The marketing world keeps turning faster, with new updates or guidelines at every turn. It’s a world that forces businesses to change with it. A recent change by this organization includes, among other things, that Google Consent Mode must receive an update by March 2024 to enhance user privacy. Take the Digital Markets Act, for instance. This European legislative body regulates digital platforms by creating laws. A recent legislative change includes that Google Consent Mode is required to carry out an update by March 2024 at the latest to better protect users’ privacy.Read more
Blog
Bing: a new search engine gateway to your target audience
Google is the unequivocal search engine market leader (and probably will be for a while). However, when it comes to search queries, there’s a challenger to that monopoly: Bing by Microsoft. In the last few months, Bing made some significant strides, moving from 1 in 20 search queries to almost 1 in 5. That growing influence and Bing’s market share are some aspects you should leverage in your digital strategies. You can ignore 5% of your potential visitors, but ignoring 18% of the queries that lead to your business would probably have a significant impact on your business – and not in a good way.Read more
Blog
Enhance your brand experience with strong content
Do you want to capture your target audience’s hearts? Well, great content is one way to achieve that. After all, positive content experiences are an essential part of the customer experience. They strengthen your brand and increase your growth opportunities. Find out how to build brand loyalty with consistent, quality content.Read more
Blog
Dynamic Creative Optimisation: Maximise conversions with hyper-personalised advertising
Developing, rolling out and constantly adapting large advertising and banner campaigns in multiple languages and formats? This time-consuming, complex task can eat up a lot of your marketing budget. Dynamic Creative Optimisation (DCO) makes this process a lot more efficient. Find out how DCO can take your campaigns to the next level and save precious time.Read more
Blog
Evelyne Berden and Jolien Struyf share insights on HubSpot INBOUND in Boston
This article was originally published on marketingreport.nl IO’s Evelyne Berden, Domain Lead Marketing Automation, and Jolien Struyf, Team Lead Marketing Automation travelled to Boston in the United States to attend the HubSpot INBOUND conference between 18 and 20 September. This conference focuses on the latest developments in marketing, sales, AI and customer experience. They spoke to Marketing Report about their experiences and everything they learned at INBOUND.Read more
Blog
It’s not you, it’s me: how ‘I’ or ‘you’ can mean the difference between buying and not buying
Is it ‘My favourites’ or ‘Your favourites’? And would you rather start ‘Your free trial’ or ‘My free trial’? Even though they don’t always stand out, pronouns play an important role on a platform. They influence how users feel when reading the text on your website or app — and how they perceive your brand or product. That way, ‘I’ or ‘you’, ‘your’ or ‘my’, could mean the difference between buying and not buying. But how do you make the right decision?Read more
Dossier
Dossier: Brands & society
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Dossier
Dossier: SEO strategy
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Dossier
Dossier: Ready to pop on social media?
Read moreDossier
Dossier: Holiday marketing: how to score as a brand with Black Friday, Cyber Monday, and Christmas
Read moreVideo
Infinite opportunities: Wies De Graeve (Amnesty International)
Amnesty International shines a light on issues that would otherwise remain in darkness. According to Wies De Graeve (Director Amnesty International) creativity is essential for this. It helps people see that there are solutions to the world's problems —and how they can help.Read more
Video
Are you fed up with boring marketing too?
Our attention spans are shorter, we skip commercials, and we click from video to video all the time. When consumers are bombarded with an avalanche of content every day, how can your brand stand out? Ruth Nys explains how to do creative content marketing without falling into the same old boring marketing tactics trap. Expert:Ruth Nys, Strategy Director ContentRead more
Video
How to measure the value of innovations faster and more clearly
In 2024, you will be less likely to make long-term investments. ROI has become a more important factor in innovation compared to recent years. We share ways that will help you validate innovations faster and gain management’s support. Expert: Uilke Duinstra - Service Line Director Strategy at iORead more
Video
Do you take social media seriously?
Social media as a marketing tool is often overlooked, despite their potential, they are frequently underutilised. Nevertheless, a strong social strategy and a brand-oriented focus are the keys to success on social media platforms.Read more
Video
Building brands; yes you can!
Social media extends way beyond performance and direct conversion. It's about building brands, building relationships with the target group and strategically distributing content on relevant platforms. Success requires belief in the power of social media and investment in knowledge building and daring to experiment.Read more
Video
Who decides if your content has value?
It is sometimes difficult to estimate which content is valuable and which is not because of the influence of subjectivity and different opinions in your marketing team. Fortunately, that responsibility lies entirely with the consumer. All you have to do is create a lot of content that is in line with your organisation’s values.Read more
Video
Who sees which content? The algorithm decides.
Less is more? Not when it comes to social media content. You need a lot of contact moments to get on the radar and stay there. Then the algorithm decides who sees which content.Read more
Video
Banish content burnout
Sometimes content marketers suffer from a content burnout: they don't know what to post or how to come up with creative content. The drip model offers a solution: take a look at the 'low-hanging fruit' within your organisation, sector and above all: your target group environment. With social posts that you write from the perspective of your target group, you always deliver engaging content.Read more
Video
Is Facebook passé? No way!
Many young people are on Snapchat and TikTok today. In spite of that, Facebook, with 70% active users, remains the largest social network in Flanders. Do you want to reach your audience? Then consider using Reels. Facebook can also deliver strong results for B2B marketing, especially in combination with LinkedIn.Read more
Video
Does your brand have to be on TikTok?
TikTok offers unprecedented potential for organic reach, but also brings challenges: privacy issues, diverse content and users; and a powerful algorithm. Post multiple times a day and focus on native content instead of your own campaign materials.Read more
Video
Which formats work on social media?
Since TikTok boosted vertical videos, they have dominated all platforms. Using reels strengthens the bond with your video first users and gives you more organic reach and improves your marketing results.Read moreVideo
Conversation management: truth, courage and action
Conversation management is a shift from webcare to webdare. Where in the past, brands mainly responded to negative experiences and complaints on their own channels, now you join conversations with your consumers on your own and other channels. This increases your visibility and positions you in the market.Read more
Video
Social media marketing: tried and tested by Dewaele
Content strategist Sam talks to Vanessa Loose, marketing manager at Dewaele. For Belgium's largest independent estate agent, social media are incredibly important. With a healthy mix of trends and evergreen topics, they always stay on the radar as a life partner in living and business through social media.Read more
Video
Challenger Stories: Brandt & Levie turns the meat industry on its head
For Brandt & Levie, responsible production is not an afterthought, but the core business. The Amsterdam sausage maker produces animal-friendly meat according to its own recipe — exclusively from well-kept pigs. An impactful story about sustainability in an industry that sometimes struggles to find it.Read more
Video
Challenger Stories: Natuurhuisje protects local biodiversity
Natuurhuisje is not just a booking platform for holiday homes, it's a full-fledged climate company. Nature is at the heart of everything they do, and it's — in their own words — their responsibility to protect it. The booking platform is merely a means to that end. That's why Natuurhuisje donates part of its revenue back to local projects to improve biodiversity.Read more
Case
How do you give healthcare professionals a shared purpose for care?
GZA asked iO to develop a welcoming employer branding campaign. Learn more about how we tackled that challenge.Look at this client story
Case
How does personalisation lead to better marketing automation?
Using smart deployment of marketing automation platform Selligent, iO helps fashion brand Cassis/Paprika with an intelligent digital strategy.Look at this client story
Case
How can you give a B2B brand the necessary boost to its brand image?
Debic-FrieslandCampina and iO, positioning a love brand through branding campaigns and storytellingLook at this client story
Case
How do you increase conversions and revenue with personalisation?
We increased the conversion and revenue of Verf.nl's webshop with a strong personalisation strategy.Look at this client story
Case
How do you make the future of car lighting tangible as a leader in the automotive industry?
Light can be used to communicate and evoke emotion. iO brought Audi together with its ambassadors GOOSE for a creative, stylish dialogue about light.Look at this client story
Case
How do you stay relevant as a fashion chain in a rapidly digitising world?
Companies in a competitive industry have to be able to act and react quickly. Discover how we helped JBC create an efficient advertising strategy.Look at this client story
Case
How do you start the conversation about inheritance and legacy?
Adopting a thoughtful strategy, our experts created relevant content about inheritance in the 'Erfgenamen' campaign.Look at this client story
Case
How does De Kindertelefoon enhance online reach through clever and creative utilization of TikTok?
For De Kindertelefoon we developed a channel and content strategy to reach kids and young people on TikTok.Look at this client story
Case
How do you transform two telecom giants into one powerful brand?
Entopic/iO rewrote all content to a new tone of voice for the launch of the Odido brand and managed content migration from 2 websites to the new website. Want to know more? Find out in this case.Look at this client story
Case
How to guarantee swift intervention for water and gas leaks through a centralized business app?
Discover how we customised a business app that semi-automatically schedules the most efficient solution and produces quick reporting.Look at this client story
Case
How we blend technology and marketing for online pharmacy Farmaline
How does iO keep its long-term relationship with Farmaline fresh as a daisy? By mixing trust with a profitable synergy of tech and marketing services.Look at this client story
Case
A creative blend of skills
Discover what iO does for airport & travelers: from branding to creative campaigns and content creation.Look at this client story
Case
Clear communication & vision for stakeholders
Communication, internal & external, is important for Brussels Airport. Read here how iO supports the airport in this.Look at this client story
Case
How does a leader in furniture hardware ensure GDPR compliance and cost efficiency for all their banners?
We ensured GDPR-compliant, cost-efficient cookie management for Van Hoecke's platforms using CookieHub. Read our success story.Look at this client story
Stack
iO & Criteo, powerful automated online advertising platform
At iO we work with Criteo: an advanced platform for digital advertising and targeted, data-driven campaigns. Find out more about what we can do for your organisation.Read more
Industry
iO, your partner in Energy, Telco & Utility
What benefits to the utilities industry does iO provide? Digital infrastructure, security, networks, cloud services and applications, branding, digital partner, delivery of smart networks, opportunities, consistent delivery, self-service, qualityRead moreWhat we do
Reach your users with better persona and journey research
iO helps you find the best channels to reach your customers and leads – with in-depth research on buyer personas and customer journeys.Read moreWhat we do
Understand your audience with market and consumer research
If you know your consumer, you can answer to their needs better. iO helps you with in-depth insights from market and consumer research.Read more
What we do
A marketing strategy that works
With a strong marketing strategy, you will reach your business goals. Our experts are happy to guide you along the way.Read moreWhat we do
Convince customers and employees with your value proposition
Discover how organizations with a clear employee and customer value proposition (EVP & CVP) stand their ground. Our experts will be happy to help you.Read more
What we do
Let's develop an innovation strategy
Developing innovation strategy is key for success in today's ever-evolving market. Together, we develop an innovation strategy to create more relevant value.Read more
What we do
Media & performance auditing: where is your marketing today?
From content to advertising and tracking tools: with media and performance audits, our experts will show you the next steps to take in the digital world.Read moreWhat we do
Organising and managing effective digital marketing projects | iO
We help you with optimal project management, coordination and execution of your entire digital marketing project. Discover how iO can help you.Read more
What we do
Achieve and exceed your KPIs through performance marketing and iO | iO
Get more out of your ad campaigns with performance marketing. Find out how iO can support you, from strategy and setup to follow-up and optimisation.Read moreWhat we do
Media buying: the key to successful advertising
Marketing is so much more than a slogan. Our experts allow your message to shine with strategic media buying.Read more
What we do
Convince your target group with smart UX/UI design
UX/UI design can make or break the success of your web platform, application or campaign. How do you make it work? Read on and find out.Read moreWhat we do
Use creative concepting to tell an engaging brand story
Creative concepting nests your brand and message firmly in the minds of your target group. How do you do that? Let our experts get you started!Read more
What we do
Campaign creation to capture your audience's attention
Campaigns allow you to generate extra attention for your product, service, event or range. Our experts take care of creation & launch and measure the results.Read more
Press
AI without measurable impact? Nothing more than an empty gimmick for your business
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Press
iO bolsters ambition with the arrival of Collin Seyger as new CFO
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Press
iO and Amnesty International make themselves heard for Write-them-VRIJdag
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Press
AkzoNobel unveils Colour of the Year 2024: Sweet Embrace™ with digital support from iO
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Press
iO brings the Port of Antwerp-Bruges’ digital twin to life with AI
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Press
iO appoints Rachel Vermeulen as Managing Director of Campus Eindhoven
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Press
iO creates future-proof look for Assuralia
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Press
iO study: majority of retail chains missing out on local SEO benefits
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Press
The power of branded podcasts recognised with four Lovie Awards for iO
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Press
iO and M Leuven bring Flemish Master to life with AI tool
Blended agency iO gives history an extra dimension for visitors to M Leuven thanks to AI-driven web app.Read morePress
iO focuses on talent: Wouter Dolle becomes HR Director in the Netherlands
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Press
iO appoints Marco Merola as Managing Director on Campus Herentals
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Press
iO welcomes Martine Lemans as Managing Director of Consultancy Division in the Netherlands
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Press
iO helps companies tap into their innovation potential
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Press
Plopsa and iO join forces to create magical digital experiences
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Webinar
E-inclusion: how to leave no one behind in the digital world
There’s a digital gap between our marketing personas and the real people we service. And that gap is significant: nearly 50% of the population is digitally vulnerable. How do you handle that as an organisation? And how do you make sure your products and services don’t exclude anyone from the digital world? Register for our webinar now and allow David De Block, Public Services Director at iO, to show you the “reason to believe”, so you can take action.Read more
Webinar
Webinar: Boost your online visibility and revenue with local search
Pretty much everyone has a smartphone these days, using navigation systems like Google Maps every day. Leveraging local search has never been this crucial to enhance online visibility and growth. Google reports that nearly half of all search queries on its platform (46%) have a local intent. You need to take advantage of that as a retailer. After all, you want potential customers to be able to find you, especially when you’re nearby. Sign up to join our exclusive webinar on local search to find out how to elevate your local presence.Read more
Webinar
Leveraging customer data in your marketing communications
With the ever-evolving laws and technology, reaching your target audience as a marketer is complex. In this webinar, we'll show you how to make the most of the customer data you already have. During the Dutch webinar on March 19, 2024, Evelyne Berden (Domain Lead Marketing Automation at iO Campus Herentals) explains how you can unlock customer data to take your marketing campaigns to the next level.Read more
Webinar
SEO & TikTok: the dynamic duo for digital success
From libraries to Google to TikTok...in just a few decades, our source of information has shifted to unexpected places. Today, a whopping 40% of young people use TikTok as their primary source of information. Did you know that this platform is increasingly focusing on its own search function? This makes TikTok SEO an essential part of your digital strategy.Read more
Webinar
Corporate Alt Delete - give your organisation an innovation boost
How do you keep your business dynamics fresh and boost the innovation potential and that pioneering mindset in your organisation? Corporate Alt Delete invites you to take a fresh look at your organisation and jointly rewrite your story. Corporate Alt Delete is a book, a workshop, a mindset, and now also a webinar.Read more
Webinar
Webinar | Will your organization be ready on 28th June 2025 for the EU's Digital Accessibility Law?
Will your organization be ready on 28th June 2025 for the EU's Digital Accessibility Law? Today, for your organization or business to thrive, a digital presence is essential. However, this online presence also brings about a growing need for digital accessibility. Moreover, the EU expects your organization to be digitally accessible by mid-2025. Discover why this is important and how to approach it during our webinar on 22nd August.Read more
Webinar
Webinar: Increase your online impact with strategic SEO
Is your website not being properly found by relevant visitors? Is your SEO traffic not generating enough conversions? But do you think you already have an SEO-friendly website? Then it's time to switch from tactical to strategic SEO. Find out how during our webinar on 23 August.Read more
Webinar
Inclusivity at the forefront: Embracing digital accessibility
Discover how prioritising accessibility can transform digital presence and drive business success.Read more
White paper
Your channel mix only has value if you manage it effectively
To make your online business run smoothly, there are several aspects you can focus on. One of them is your channel mix. But how do you know if your mix is the right one? And do you stick to your initial choices or is it better to adjust your mix regularly? Channel management provides answers to these questions. Channel management involves monitoring and adjusting the entire channel mix of your business or client based on predetermined goals. You work on all aspects that ensure better results, at every stage of the funnel.Read more
White paper
Building brands with content
Brands are built with advertising, and content then adds depth to the brand, right? Not if you ask Aart Lensink. As a content expert, he helped several brands tell strong stories, and now he's sharing his knowledge on building brands with content in this e-book— packed with examples and with a concrete step-by-step plan.Read more
White paper
Download the "2023 Local SEO Benchmark Report"
For the 2023 Local SEO Benchmark, we analysed nearly 100,000 business locations in 36 cities in the Netherlands and Belgium, across 14 different industries. Curious about how the retail sector in the Netherlands and Belgium is doing in terms of Local SEO? Find out in our 2023 Local SEO Benchmark Report . Some key conclusions of the 2023 Local SEO Benchmark Report:Read more
White paper
Everything you need to know about Large Language Models (like ChatGPT)
AI language models, better known as Large Language Models, such as ChatGPT are hot. For some, they are a fine piece of pastime, for others an important tool to achieve business goals – not in the least for SEO and SEA. As they gain plenty of popularity, the complexity of the picture is also becoming clear, just the capabilities of AI. It becomes important to fully understand their potential, and their limitations, before you start working with them.Read more
White paper
Download the all-in-one social media checklist
For many organisations, social media is still a Pandora's box. Yes, they are useful online channels, and yes, we might need to have a presence there. But how exactly do you tackle that? What do you need to take into account? This helpful social media checklist will take you a long way.Read more
White paper
Score on socials with the Social Benchmark Report 2023
When setting goals for social content campaigns, it's crucial to ensure they are achievable and have a tangible foundation. The iO Social Benchmark Report provides you with valuable insights into the world of social content performance, so that you can make data-driven choices to optimise your social content strategy.Read more
White paper
Whitepaper: Discover the power of branded podcasts
Branded podcasts offer organisations the opportunity to reach and stand out to their target audience in a unique way. Learn more about creating a successful branded podcast in this whitepaper, and discover inspiring examples from the market.Read moreWhite paper
Make ecommerce more personal and tangible using online configurators
Consumers are increasingly used to communication that is tailored to them. An ad for 30% discount on cat food after you searched for the best kibble is an example. But so is the online purchase process of those kibbles. After all, today we want an online purchase to feel just like its physical counterpart. Online configurators are a great way to replace the eager shop assistant.Read more
White paper
5 insights from leaders in public communication
Effective communication between government and citizens is crucial in these rapidly-changing times. This whitepaper reveals five essential insights from some leading public communication professionals. Get inspired by these top leaders in the field and learn how to use branding techniques to powerfully communicate your story as a public organisation. After reading this whitepaper, you will knowRead moreBlog
Google introduces Interaction to Next Paint as a new Core Web Vital
From March 12, we welcome a significant update in the world of web performance with the introduction of Interaction to Next Paint (INP) as part of the Core Web Vitals. But don't worry, you don’t have to be a web developer to understand: we’ll explain the importance of this update in plain language.Read more
Blog
Hot in 2024: sustainable websites
“Refresh your website every five years.” Sound familiar? Well, listen carefully. Because in 2024, things have changed. The tech keeping your website up and running used to be out-of-date after five years. But now, it’s become more stable. So, don’t jump on the new website bandwagon just yet, and do your homework to see what you can repurpose first.Read more
Blog
What is search intent? And why is it important for SEO?
When you look something up on the Internet, you always do so with a specific intention. Whether it's to gather information, compare products or actually make a purchase. Either way, you want to see results that match your intent as closely as possible. This intent - called search intent - is a crucial factor for both Google and marketers.Read more
Blog
iOS 18 and RCS: a gamechanger for brands and marketers
With the recent launch of iOS 18, the messaging service Rich Communication Services, or RCS, is finally widely available. This can have a huge impact on how brands and marketers reach their customers. In this article, we dive deeper into the ins and outs of RCS and why at iO, we believe that it will provide better experiences.Read more
Blog
Microcopy: small statements, huge impact
Did you know that the copy on a single button in your online shop can determine your conversion rate, even if it only contains one word? Few people think about this kind of microcopy, even though it can hugely impact the performance of your online platform or app. In this first blog post of our microcopy series, you will learn what microcopy is and why it matters.Read more
Blog
Give your brand an identity with your tone of voice
Your brand’s story may be great, but if you tell it in a way that puts everyone to sleep, you won’t leave a lasting impression. That’s why your brand needs an appealing and fitting tone of voice. In this blog post, you’ll learn why a tone of voice is important and how to outline one for your brand.Read more
Blog
Putting your brand on the map with an effective content strategy
There is a lot to consider when creating a content strategy. From determining your goals, and researching your target groups, to spotting content opportunities and measuring your results. How do you get started? And what should you consider? You'll find out in this blog.Read more
Blog
Message house: the foundation of a strong and consistent content strategy
Today, personalisation and omnichannel marketing are essential. Businesses need a presence on multiple channels so that they can tailor their messages to each of their target groups in a hyper-personalised way. But how do you communicate your brand message consistently and clearly in this fragmented environment? The answer is simple: with a Message House. In this blog post, we explain why this model is essential, how to apply it, and the skills you need to get the most out of it.Read more
Blog
The energy transition is enormous, how do you make it personal?
How do you explain the energy transition? iO and Enexis developed a permanent campaign with smart tech and several storylines.Read more
Blog
AI is changing how we search and it is time for brands to face this head-on
The impact of AI on search engine marketing and business models is huge. So start experimenting now, advises iO CEO Pieter Janssens.Read moreBlog
AI & E-commerce: 8 tips for navigating the changing SEO landscape
There is unrest in the SEO landscape, and it's no surprise given the rapid changes taking place. With the advent of AI, the future of SEO suddenly seems uncertain. The number one search engine is vigorously testing AI applications, reducing the need to click through to websites. This has serious implications for everyone whose traffic is partially dependent on Google, including e-commerce.Read more
Blog
5 guidelines for good microcopy
I already demonstrated in my first blog post of this series on microcopy how the smallest words on your website or app can have a huge impact. In this second part, I want to show you some best practices for writing strong microcopy. Because even though these pieces of text may be unassuming, it can be challenging to write them.Read more
Blog
Click here; or what not to choose for your call to action
A call to action is the determining step between a visitor and a conversion. Still, many companies hardly think about these pieces of text, which is a shame. Because a call to action with the right microcopy can increase your revenue and get you new leads. How? I’ll explain in this blog post.Read more
Blog
Confirmshaming: the dark side of copywriting
Everyone wants their website or app to bring in conversions. But how far will you go to get your user to act? What kind of copywriting techniques should you use, and which should you abandon? In this blog post, we’ll look at one of the most popular dark patterns in copywriting: confirmshaming.Read more
Blog
Why gender-neutral language might be your brand's next bold move
There is no denying that language is an important part of our lives. We use it to express ourselves, to communicate with others, to think and to learn. But language is more than a tool. It also helps, often unconsciously, to shape our thoughts and perceptions. With this in mind, gender-neutral writing is receiving more and more attention. But what exactly is it? And why should you, as a brand or organisation, consider gender-neutral writing?Read more
Blog
The added value of a native translator in a world full of Deepl's and GPT's
The Mazda LaPuta. A tiny car with a cute name. Unless you speak Spanish. If only Mazda's marketing team had checked that before launching it in Spain. Sure, Deepl and similar tools win you a lot of time. But do you also win in terms of quality? Using translation tools on automatic pilot is risky business. This blog post covers 7 pitfalls when using translation tools. By the way, the most powerful combo in our opinion? A native copywriter or translator who makes clever use of these tools.Read more
Blog
How to stay relevant as a content specialist in the AI era
ChatGPT is writing texts at a rapid pace, images are generated in an instant by Midjourney or Dall-E, videos can be created via Runway and with Google's recent Notebook LM you can create a podcast at the touch of a button: AI is changing everything in the world of content. It also brings opportunities: about 60% of today's jobs did not exist 80 years ago, so luckily for us, historically technological developments have also created new jobs. If, as a content specialist, you devote a significant part of your work to an AI tool, what do you do with the time you’ve got left over to demonstrate your skills and relevance?Read more
Blog
SEO professionals need to embrace AI to stay relevant
Pim Verras is an Online Marketer at iO, recently attended Brighton SEO, the search marketing conference that’s held annually in the United Kingdom. Let’s dive into his learnings and take aways.Read more
Dossier
Dossier: Personalisation
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Dossier: E-commerce
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Dossier
Dossier: Challenger Stories
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Dossier: Infinite Opportunities
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Dossier: Cookieless future
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Dossier: Video marketing
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Dossier: Marketplaces
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Dossier: Google Analytics 4
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Dossier: Public Brands
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Dossier: Marketing automation
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Dossier: Discover the power of branded podcasts
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Dossier: E-inclusion & accessibility
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Video
Belgian Federal Public Service Foreign Affairs website, more accessible than ever before
How do we make our content accessible, so that every Belgian can find the information they need quickly and easily? The question came from the Federal Public Service Foreign Affairs and the answer? That came from iO. The result: a website that focuses on accessibility and presents the most important information in a crystal clear way.Read more
Video
Challenger Stories: Wild 'n Zilt targets a shortened North Sea chain
Hendrik Kramer is an Amsterdam-based fisherman and entrepreneur who wants to show that sustainable fishing pays off in the Netherlands. He does this by selling his fish directly to consumers with Wild 'n Zilt.Read more
Video
Challenger Stories: Willicroft makes ‘cheese’ from beans and pulses
Research shows that not many people have a positive perception of plant-based cheese. Brad Vanstone wants to change that with his brand Willicroft on Amsterdam's Spiegelgracht.Read more
Video
Challenger Stories: BayaBaya guarantees sustainability without compromise
With BayaBaya, founders Dirk Taselaar and Leon Daggenvoorde aim to take the plastic bottle out of the bathroom. Founded in 2021, the brand sells powdered concentrate for body wash with natural, vegan ingredients. Combine that concentrate with tap water and pour it into the aluminium refill bottle, and you've done your part, too.Read more
Video
Challenger Stories: Hands Off wants to make plant-based chocolate the norm
Hands Off was founded in 2013 to turn the chocolate industry upside down. For example, founder Kitty Smeeten achieved a 42% CO2 reduction by replacing cow's milk with hazelnut praline.Read more
Video
Video: Leaving no one behind digitally (David De Block)
In his talk at the 2023 BAM Marketing Congress, David De Block (Public Services Director at iO) talks about e-inclusion — or what it means to leave no one behind digitally.Read more
Case
How do you simplify ordering medicine online?
Do you want to offer services online in healthcare? Make the application process easier with an app.Look at this client story
Case
How to strengthen the digital expert team post-acquisition in a leading media company?
For De Telegraaf Media Group, one of the Netherlands' largest media companies, the iO experts streamlined the way a digital department works in the middle of a complex acquisition process. The result: steering actions based on data, working together from feeling and emotion. Read the case here.Look at this client story
Case
How can you teach children about the dangers of social media?
The tool will help children learn about the impact of high screen time on their mental and physical health.Look at this client story
Case
How to manage a range of websites while meeting client expectations?
Enhancing Digital Content Management for D'Ieteren Automotive's Websites? Read the full story here;Look at this client story
Case
How do you make port jobs more appealing?
For Port of Antwerp-Bruges, we brought a brand-new job platform to the market with a creative, multimedia campaign. Read more.Look at this client story
Case
How do you craft a captivating podcast journey for young train travelers?
Embark on a thrilling train adventure across the Netherlands with ‘Het Spoor Bijster’, a fuction podcast by the NS and iO.Look at this client storyPage
Verschil chatbot, bot en robot
Robots, chatbots, bots. Drie termen die erg op elkaar lijken, maar erg kunnen verschillen. Het zijn weliswaar alledrie technologische vorderingen in de samenleving, maar het is belangrijk om te weten wat ieder kan betekenen voor jou en wellicht je bedrijf.Read more
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WWVD: Download the presentations of Thursday 30 March 2023!
The first day of the Webwinkel Vakdagen (WWVD) is over! Still want to reminisce? Download the presentations of the lightning talks here.Read morePage
Give the Webwinkel Vakdagen (WWVD) a successful follow-up, together with iO!
As far as we are concerned, the Webwinkel Vakdagen (WWVD) was a great success! Did you think so too?Read more