Challenger Stories: Spoony makes vegetables cool again

Just 35% of children in the Netherlands eat enough vegetables, and the number of overweight and obese children has been rising for years. Reason enough for Phaedra, founder of Spoony, to take action.

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By working with a 150-strong test panel, Spoony ensures that the products are truly to the liking of children. As a result, the products are not only healthy, but also fun to eat. 

As the team itself says: full of vegetables, full of fun. 

Read more about Spoony's mission or discover even more Challenger Stories. 

Challenger Stories is a joint initiative of iO and Dutch marketing and media trade journal FONK magazine. It offers a stage to young, energetic entrepreneurs, who take on the challenges the market offers them. 

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