Challenger Stories: SwapBox's zero-waste packaging

If you use Microsoft Ads for clients in the European Economic Area (EEA), you need to consider the latest regulations. Just like Google, Microsoft now has its own Consent Mode solution, which is being implemented under pressure from European legislation. Haven't implemented Microsoft Consent Mode yet? Make sure you do so before May 5, 2025, otherwise Microsoft will pause your ongoing advertising campaigns. This will directly impact your traffic and consequently your revenue.

What will the job of a copywriter or content marketer look like in 10 years from now? Even ChatGPT and the likes can't give us a clear answer. But one thing is certain: by then, AI will be a key part of the way we work. In this blog post, we'll explore how AI can help you create amazing — and yes, human — content and the benefits of having a custom AI assistant to help you.

Is there still room for narrative podcasts now that Spotify has shifted their focus to video? Yes, argues Jordy Hubers, Podcast Creative at iO, especially for brands.

iO and insurer Hiscox are responding to classic car enthusiast’s love and passion with content.

Implementing a content supply chain allows businesses to significantly cut operating costs while delivering impactful messaging across all platforms. Optimising your content production processes is crucial not only for saving time or improving lead quality through personalised content but also for reducing production costs and boosting returns from strategic investments. To achieve this, marketing teams need to maximise resources and ensure their content production operates seamlessly.

Consumers and clients increasingly expect brands to understand their unique preferences and engage with them on a highly personalized level. For businesses, particularly those managing multibrand, multilingual portfolios, this means rising to the challenge of creating hyper-personalised content at scale. Enter the content supply chain: an approach that will help teams to efficiently address these challenges.

From 13,000 to 850 pages: discover how the Municipality of Amstelveen & Aalsmeer website simplification improved online services. Read the case.

Perhaps the most compelling reason why cycling together is a good way to network is that it’s a passion and a way of life. Most of us dream about getting outside and being active when we’re sitting at our computers, and a shared passion is a fantastic way to start any relationship. Join the ride.

Discover how iO improved the user experiences on the Maastricht University corporate website with the right information only a click away for both students and staff. Read the case.

Writing copy that people understand, recognize, find helpful, and sometimes even move; it's an art. And now that we create content in an instant with AI, this skill and human touch have become even more important. That's why in this webinar, we'll show you how to put yourself in the reader's shoes and give practical tips for writing accessible, personal, and helpful copy. With and without AI.