![Torfs logo](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F119964%2F612x200%2Fedcd9bf82d%2Ftorfs-w.png&w=1920&q=75)
![Torfs](https://assets.iodigital.com/f/119964/1200x1200/587d7dc753/torfs-coveroverview_header_square.jpg/m/800x800)
Case
Brands are built with advertising, and content then adds depth to the brand, right? Not if you ask Aart Lensink. As a content expert, he helped several brands tell strong stories, and now he's sharing his knowledge on building brands with content in this e-book— packed with examples and with a concrete step-by-step plan.
On which insights do I base my brand strategy?
What's a good brand story (and what's not)?
What's the right budget allocation between brand awareness and activation?
How do I build a consistent brand and transcend loose ideas?
How do I distinguish my brand from others?
How do I create a corporate pay-off that truly tells a story?
Do you recognise yourself in these questions? Then this e-book might be for you. You'll discover the answers to all these questions — and more.
With hands-on tips, practical tools, and crystal-clear insights, you too will soon be building a rock-solid strategy to market your brand with content.
This e-book will tell you everything you need to know about building brands with content. The e-book is divided into four blocks:
Block 1: Crash course
Block 2: Inspiration
Block 3: Building campaigns and brands with content
Block 4: Examples
Note: the e-book is only available in Dutch.
From his background in journalism, Aart has evolved broadly over the years — including in media, content, and marketing. He previously wrote the books 'Getting started with content marketing' and 'Formats, the next step in content marketing' — and that didn't go unnoticed. Over the past decade, Aart and his team have devised and implemented many award-winning strategies for brands.
Case
Dossier
Case
Case
Case
What we do
Press
Press
Blog
Blog
Blog
Blog
Blog
Blog
Blog
Dossier
Case
Case
Case
Case
Case
Case
Case
Case
What we do
What we do
What we do
What we do
What we do
What we do
Whitepaper
Whitepaper
Whitepaper
Whitepaper
Whitepaper
Whitepaper
Blog
Blog
Blog
Blog
Blog
Blog
Blog
Video
Case
Case
Case
Case
Case
Case
Case
Case
What we do
What we do
Press
Press
Webinar
Webinar
Webinar
Blog
Webinar
Webinar
Whitepaper
Whitepaper
Whitepaper
Whitepaper
Whitepaper
Whitepaper
Whitepaper
Whitepaper
Whitepaper
Whitepaper
Whitepaper
Whitepaper
Whitepaper
Whitepaper
Whitepaper
Whitepaper
Whitepaper
Whitepaper
Whitepaper
Blog
Blog
Blog
Blog
Blog
Blog
Blog
Blog
Blog
Blog
Blog
Blog
Blog
Blog
Blog
Blog
Blog
Dossier
Dossier
Dossier
Video
Video
Video
Video
Video
Video
Video
Video
Video
Video
Video
Video
Case
Case
Case
Case
Case
Case
Case
Case
Case
Case
Case
Case
Case
Case
Case
Case
Case
Case
Case
Case
Case
Case
Stack
Industry
What we do
What we do
What we do
What we do
What we do
What we do
What we do
What we do
What we do
What we do
What we do
What we do
Press
Press
Press
Press
Press
Press
Press
Webinar
Webinar
Webinar
Webinar
Webinar
Webinar
Webinar
Webinar
Event
Event
Event
Whitepaper
Whitepaper
Whitepaper
Whitepaper
Whitepaper
Whitepaper
Whitepaper
Whitepaper
Whitepaper
Whitepaper
Whitepaper
Whitepaper
Whitepaper
Whitepaper
Whitepaper
Whitepaper
Whitepaper
Whitepaper
Whitepaper
Whitepaper
Whitepaper
Whitepaper
Blog
Blog
Blog
Blog
Blog
Blog
Blog
Blog
Blog
Blog
Blog
Blog
Blog
Blog
Blog
Blog
Blog
Blog
Blog
Blog
Blog
Blog
Blog
Blog
Blog
Blog
Dossier
Dossier
Dossier
Dossier
Dossier
Dossier
Dossier
Dossier
Dossier
Dossier
Dossier
Video
Video
Video
Video
Video
Video
Video
Video
Video
Video
Video
Video
Case
Case
Case
Case
Case
Case
Case
Case
Case
Case
Case
Case
Case
Case
Case
Case
Case
Case
Case
Case
Case
Case
Case
Case
Case
Case
Page
Page
Page
Content MarketingBrand & Communication Brand & IdentityBranding