
Webinar
5 easy steps towards improved webshop conversion
Conversion optimisation is a must-have, today more than ever - especially since the global wave of digitalisation following the COVID-19 pandemic took place. The same can be said of the (international) web shop competition, still increasing to this day. As a result, each (new) visitor has become a lot more valuable. This whitepaper shows you how to set up CRO in a data-driven, well-founded way - using the CRO cycle.
It is important to get the most out of your traffic and entice visitors to convert in your webshop. A data-driven approach helps you extract valuable insights from each test and optimisation to improve visitor experience and increase conversion rates.
The significance of conversion optimisation
Strategy as the foundation of result-oriented CRO
The bottleneck analysis
From bottlenecks to testable hypotheses
Testing
Analysis and optimisation
Conversion optimisation is a challenging process, one that requires a well thought-out approach and firm strategy to be successful. It goes beyond the occasional quick fix and gut feeling. If you’re really after increased e-commerce turnover, a data-driven CRO approach is your ticket. The well-defined roadmap of the CRO cycle adds focus to your strategy and helps you out on the road to success.