How content and creation delivers brand success

Insights Paper Content & Creation

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A brand's story is shaped by content. In the coming years it isn’t just about what content you create, but about how your brand retains authenticity and flexibility in an ever-growing digital landscape.   

Platforms are diverse, audiences are fragmented, and attention spans are shorter than ever. 

Today the central question is: "How can you be sure that your brand is communicating in an authentic and effective way?" It's about communication that doesn’t just connect with people, but actually touches them 

After reading this Insights Paper, you will have an in-depth understanding of the complexity of target audiences, the dynamics of platforms, the impact of AI, evolving content formats, and the value of content to brands. 

  • Brand & content 

  • Audiences & content 

  • Platforms & content 

  • AI & content 

  • Trends & content 

Who is this white paper for?

This Insights Paper is for brand managers, marketers, communication specialists, content creators and anyone involved in shaping a brand story. These insights will help you position your brand in an authentic and effective way. 

Insights paper_Content & Creatie

Table of contents

  • Building a brand with content 

  • Tailor content to diverse audiences 

  • Understanding the nuances of each platform 

  • Create better content with AI 

  • Content trends: long-form, short-form? Polished, unpolished? Gated, ungated? 

Together we make impact

VlaamseOverheid
Audi
Amnesty
BrusselsAirport
Proximus
VanHoecke
MSD
Wijnegem
Primagaz
PostNL
LandalGreenparks
BigGreenEgg
Worldline
ABNAmro
DHL
FrieslandCampina
Bolcom
AkzoNobel
ProvincieAntwerpen
GemeenteRotterdam
NS logo
Rijksoverheid logo

iO, experts in content & creation 

At iO, content & creation is not just about what you communicate, but about the total experience. We make all interactions with your brand relevant and memorable. 

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