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Download the whitepaper
In this whitepaper, we explain how to stay one step ahead of your competitors. We discuss some key insights, hand you the most effective channels, as well as the tools to help you make the right choices for your advertising strategy.
In this whitepaper:
The importance of online presence
Main advertising channels
How to use these channels profitably?
Optimising your product feed with Channable?
Tools to reinforce your advertising strategy
Establish a strong position in the market for your webshop
To meet growing expectations as a brand, it’s important to connect with your customers through different channels - after all, they are constantly switching between them. By utilising efficient channels such as Google Search, Shopping, Display, Discovery - just like Criteo and Facebook Remarketing - you put yourself on a stage in the digital market.
Making, and keeping, these tools profitable is the key to success. And what is there to be said of the value of an optimised product feed? With a tool like Channable, you simplify campaign management and deal more efficiently with varying inventories and pricing. Finally, a solid ad strategy is crucial to predict your performance and manage budgets across multiple campaigns, with Google's Performance Planner and Keyword Planner.
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5 easy steps towards improved webshop conversion
Conversion optimisation is a must-have, today more than ever - especially since the global wave of digitalisation following the COVID-19 pandemic took place. The same can be said of the (international) web shop competition, still increasing to this day. As a result, each (new) visitor has become a lot more valuable. This whitepaper shows you how to set up CRO in a data-driven, well-founded way - using the CRO cycle.Read moreWhitepaper
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The evolution in the e-commerce world moves at an incredible speed. That’s why the e-commerce issue becomes more and more complex, with new technologies, products and strategies to deploy. And companies have no choice but to try to keep up with this rapid evolution.Read moreWhitepaper
How to succesfully sell and advertise through Amazon Belgium & The Netherlands
Selling through Amazon? Here’s how to become successful Amazon is deeply ingrained in today’s digital retail landscape: you can buy and sell almost anything there. For merchants, Amazon offers a unique opportunity to rapidly and efficiently expand their markets – even across borders. But how do you start doing that? How will you successfully sell your products through the world's largest e-commerce platform? Well, you can find out how it works in our updated guide, 'Selling and Advertising on Amazon, a Guide for Belgium and the Netherlands'.Read moreWhitepaper
Sell & advertise on bol.com
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The ultimate end-of-year guide (with checklist)
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Composable Commerce: hype or here to stay?
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Get more revenue from Google Shopping with Google CSS Managed Service
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Marketplaces are a must for every consumer brand (even if you don't sell on one)
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Are online (3D) product configurators already boosting your sales?
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B2B e-commerce is still in its early stages in Europe
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‘Amazon BE is a wake-up call for Belgian e-commerce’
Amazon’s arrival is no surprise – it’s the final Belgian chapter for Jeff Bezos’ ecosystem. The question was never if, but when we would be next – and it’s our turn right now. This clandestine Amazon announcement forces Belgian entrepreneurs to make an important e-commerce decision – one that could decide what the digital marketplace landscape will look like.Read moreBlog
How to chart the marketing course using channel management
To make your online business run smoothly, there are several aspects you can focus on. Your channel mix is one of those aspects. But how do you know if your mix is the right one? And do you stick to your initial choices or is it better to adjust your mix regularly? With channel management, you will find answers to these questions.Read moreBlog
Anchor your brand in your target group's culture with social media
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24 insights for 2024
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How do you market an annual garden catalogue?
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How do you stay relevant as a fashion chain in a rapidly digitising world?
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How to optimise and increase the conversion rate in specific target audience groups?
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iO: Your Shopify Partner for the best (online) shopping experiences
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iO & Criteo, powerful automated online advertising platform
At iO we work with Criteo: an advanced platform for digital advertising and targeted, data-driven campaigns. Find out more about what we can do for your organisation.Read moreWhat we do
Scalable and cost-effective e-commerce strategies – iO
Thinking about expanding your e-commerce activities? Your partner in e-commerce strategy and implementation - iORead moreWhat we do
CLM and loyalty to reward regular customers
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How digital marketplaces grant your brand increased visibility
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Content and assets by the right digital experts
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Engage your target audience with dynamic online and offline activations
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Live video: An integral part of every successful digital event
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How strategy, technology and talent come together in the world of Marketplaces
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Alternatives to Google Analytics 4
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No more marketingcookies: calculate the impact on your sales and visitors
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Your channel mix only has value if you manage it effectively
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Download the "2023 Local SEO Benchmark Report"
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Sales, leads, goals: your guide to Performance Marketing
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Do your followers know you? Keep it real on social media with User Generated Content
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Time to add TikTok to your marketing strategy?
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Local SEO: optimise your online visibility
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Conversion optimisation after Google Optimize: the end of an era?
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How do you develop distinctive marketing campaigns?
Marketing campaigns are becoming more standardised and less distinctive due to automation. Today, you have to differentiate your campaigns on a strategic and creative level, where we are still better than the machine. What impact does that have on marketing organisations?Read moreBlog
The importance of offline media in your media mix
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Digital advertising is experiencing a metamorphosis
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7 essential insights to help you determine your marketing budget for 2025
In the ever-changing world of marketing, it can be challenging for CMOs to determine the correct marketing budget. The economic landscape and technological advances in the marketing industry calls for a new approach to budgeting. In this article, Glenn Weuts - Head of Marketing Technology at iO, shares seven marketing budget insights, with recommendations for how to determine your budget for 2025.Read moreBlog
Opinion article: Will our marketing plans ever be free of the 'gamble'?
Summer is slowly changing into autumn, the annual cue for the opening of the "budget season." Time to fire up the roulette wheel; redistribute marketing investments on gut feel, driven by the resources provided by management. Or are you doing it differently this year?Read moreBlog
Discover TikTok’s innovative advertising opportunities
iO's social advertising team visited TikTok HQ for the first Benelux agency workshop. TikTok is Gen-Z's search engine, and an exciting platform that’s constantly developing new features. We’ll be highlighting the most interesting insights and opportunities we learned from TikTok in this article.Read moreBlog
9 ways for your brand to win at Christmas
If you listen closely, you can already hear them. Christmas bells. Seriously. Christmas is coming! By the way, Christmas has already started for me. When I’m lying in my hammock in the South of France, I’m already thinking about Christmas trees, snow and beautifully laid tables. And, of course, I’m thinking about how to win at Christmas, traditionally the busiest commercial period of the year. But how do you make sure that your brand wins at Christmas? And how do you make sure you stand out from all the other Christmas campaigns?Read moreBlog
Why you should start preparing your webshop for the holiday season now
After an extended period of online retail growth, both Belgian and Dutch consumers are finding their way back to physical shops. Online shopping is now an established part of the retail landscape, with the biggest platforms continuing to exert their dominance, seducing more and more consumers. As the holiday season comes around again, many retailers are wondering what this year has in store. Alongside Christmas, newer celebrations like Black Friday, Cyber Monday, and Singles Day are attracting more and more attention in Belgium and the Netherlands. What does this mean for local retailers? We have analysed the market impact of these changes for you.Read moreBlog
5 reasons your branded podcast won’t succeed
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2023 Christmas commercials: mediocrity, craftsmanship, clichés and sometimes... brilliance
It’s that time again: It’s Christmas commercial season 2023. I’m ready for a wagonload of snow, candy, British stars, and tortured covers of familiar songs. And what did I get? Exactly that. I love it! A (completely objective) overview of the (mostly) British 2023 Christmas commercials. Brace yourself for Rick Astley, kisses, Ryan Reynolds, talking mittens, singing oven gloves, pink flamingos, John Travolta as Santa Claus and... a rediscovered hit from 1965. And... What did John Lewis do?Read moreBlog
2024: the next step for analytics and tracking in a 'privacy first' world
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4 tips to develop a successful measurement plan
More and more organisations want to measure the return on investment of digital platforms accurately. But how do you develop a successful measurement plan?Read moreBlog
Why Google Consent Mode V2 is crucial to marketing in 2024
The marketing world keeps turning faster, with new updates or guidelines at every turn. It’s a world that forces businesses to change with it. A recent change by this organization includes, among other things, that Google Consent Mode must receive an update by March 2024 to enhance user privacy. Take the Digital Markets Act, for instance. This European legislative body regulates digital platforms by creating laws. A recent legislative change includes that Google Consent Mode is required to carry out an update by March 2024 at the latest to better protect users’ privacy.Read moreBlog
Bing: a new search engine gateway to your target audience
Google is the unequivocal search engine market leader (and probably will be for a while). However, when it comes to search queries, there’s a challenger to that monopoly: Bing by Microsoft. In the last few months, Bing made some significant strides, moving from 1 in 20 search queries to almost 1 in 5. That growing influence and Bing’s market share are some aspects you should leverage in your digital strategies. You can ignore 5% of your potential visitors, but ignoring 18% of the queries that lead to your business would probably have a significant impact on your business – and not in a good way.Read moreBlog
The six digital and marketing trends for 2024
The rise of AI, shifts in the social media landscape, and the end of third-party data...2023 was, to say the least, a tumultuous year. But this year, marketers and their organizations are also facing significant challenges. Discover the six digital and marketing trends that will dominate 2024 and, most importantly, how you can successfully tackle them.Read moreBlog
Why is always-on gaining ground over ad hoc campaigns?
In the marketing optimisation of larger iO clients - such as Brussels Airport and Lidl - we see a shift from ad hoc campaigns to always-on. There are a few logical explanations for this trend. And both the elimination of cookies and the focus on the customer experience (CX) have a lot to do with it.Read moreBlog
Marketing budget allocation for 2025: data driven or a roll of the dice?
For many marketers, allocating budgets for the year ahead is a real headache. Will you carry your budget over from last year – even though technology is evolving at lightning speed and the marketing world could look completely different tomorrow? Or will you follow your intuition and take a chance? Fortunately, data modelling exists allowing you to allocate your budget with the certainty that you are spending it in the right place, and at the right time.Read moreBlog
AI & E-commerce: 8 tips for navigating the changing SEO landscape
There is unrest in the SEO landscape, and it's no surprise given the rapid changes taking place. With the advent of AI, the future of SEO suddenly seems uncertain. The number one search engine is vigorously testing AI applications, reducing the need to click through to websites. This has serious implications for everyone whose traffic is partially dependent on Google, including e-commerce.Read moreDossier
Dossier: Successful marketing budgets and plans
Read moreVideo
Infinite opportunities: Yannick de Bièvre (MediaMarkt)
MediaMarkt is an omnichannel retailer, and that is a very conscious choice. Digital and non-digital channels flow seamlessly into each other, according to Yannick de Bièvre (Head of Marketing BeLux).Read moreVideo
Infinite opportunities: Steven De Deyne (Proximus)
"With digital transformation, you can deliver added value to your customers," says Steven De Deyne, Head of Media and Production Competence Center Proximus), it in this video.Read moreVideo
Infinite opportunities: Paul Smeets (Cadac)
You can't do partial digital transformation, says Paul Smeets (CTO Cadac). In this video, he tells you more about his vision on digitisation.Read moreVideo
Infinite opportunities: Dorien Gevers (Carglass)
The Carglass website is a crucial platform, but other channels — digital and non-digital — are also very important in the omnichannel approach. Giving a personalised experience to every customer, with content tailored to their stage in the customer journey. Dorien Gevers (Email marketer at Carglass) explains every stage.Read moreCase
How do you bring patients and their doctors closer together?
iO helped pharmaceutical company MSD create two awareness campaigns to improve communications between patients and their doctors. Discover this case.Look at this client storyCase
How does personalisation lead to better marketing automation?
Using smart deployment of marketing automation platform Selligent, iO helps fashion brand Cassis/Paprika with an intelligent digital strategy.Look at this client storyCase
How do you give pet owners the material they need?
We used Shopware to build Flamingo Pet Products’ new B2B webshop. The webshop has been live for 8 months now and is proven to be a success. Read more!Look at this client storyCase
How do you boost sales across diverse target audiences as a market leader in internal transport?
Find out more about how iO and Toyota Material Handling Belgium boosted online sales of compact warehouse trucks and improved the quality of lead generation.Look at this client storyCase
How do you promote the local furniture industry with a creative spin?
In the middle of the 2020 covid crisis, Fedustria and iO collaborated on a successful campaign, with a talking home taking the lead.Look at this client storyCase
How do you bring learning to life for preschool and primary school children?
We developed a new online platform that functions as a website, webshop and sales tool for Uitgeverij Zwijsen, a leading publisher in education. Read more.Look at this client storyCase
How can a revamped online store drive a 67% increase in orders?
Atos Medical Netherlands registers 67% more orders and 105% more unique visitors thanks to renewed and optimised B2C webshop with tailor-made functionalities.Look at this client storyCase
How to ease the workload of your customer service using a chatbot?
Find out how iO supported MediaMarkt’s customer service and brought it to life with four different chatbots in 2022.Look at this client storyCase
How do you support employees in their professional and personal growth?
The Lifelong Learning Program by Kemin is an employee development initiative, designed to support colleagues and partners in their personal and professional growth.Look at this client storyCase
How do you scale a lead gen strategy with affiliate marketing?
Successful affiliate marketing strategy generates leads and conversions. Want to know how we did it? Read our Philips case.Look at this client storyCase
How do you have pure customer conversations, offline and online?
Leen Bakker wanted to respond faster, sharper, and more appropriately to online messages. The conversation management experts at iO were happy to help.Look at this client storyCase
How do you transform your distribution company into a digital one-stop-shop?
Automotive old-fashioned? Not at iO! Read in our case how we set up a new webshop for Pacauto, distributor of automotive supplies.Look at this client storyCase
How do you attract more volunteers with a dynamic recruitment campaign?
With this social campaign we got more people interested in signing up as a volunteer, so that De Kindertelefoon can continue to offer a listening ear 365 days a year.Look at this client storyCase
How does De Kindertelefoon enhance online reach through clever and creative utilization of TikTok?
For De Kindertelefoon we developed a channel and content strategy to reach kids and young people on TikTok.Look at this client storyCase
How to use social networks to modernise your digital communication?
Modernizing Automotive Digital Communications: Unleashing the Potential of Social Networks. Read the story here.Look at this client storyCase
How do you strengthen your market position as a recruitment and staffing expert with a new brand?
YER is already big but aspired to double their presence in the world of recruitment and selection and secondment. iO helped them with creating a new brand, internal branding, external activation online and offline and bringing 3 websites into 1 site for all target groups.Look at this client storyCase
How do you bring years of delicious creativity to life?
With creative always-on and ad hoc campaigns, our experts help Manna Sauzen grow into a leading Belgian brand.Look at this client storyCase
How do you make port jobs more appealing?
For Port of Antwerp-Bruges, we brought a brand-new job platform to the market with a creative, multimedia campaign. Read more.Look at this client storyCase
How does a smart vehicle configurator help for higher order value?
iO developed a website and UX-driven configurator for and with Suzuki Belgium. Read all about it in this case.Look at this client storyCase
Finding, customising and ordering the perfect promotional gift in as few clicks as possible
Find out how iO developed one powerful and scalable e-commerce platform for the web shops of all Favorite Gifts' brands. Read the case study.Look at this client storyCase
How to present a unified brand story for multiple companies within the same group?
How do you tell a clear online story that pulls traffic towards your website if you represent multiple businesses? Read the case and find out.Look at this client storyCase
How do you make customers salivate for your brand again?
Find out how we helped cheese brand CAMBOZOLA reactivate its existing customers and attract younger generations. Read the case.Look at this client storyCase
Repositioning a meat brand in full transition
Discover how iO helped Imperial transform into a future-proof food brandLook at this client storyCase
Realising growth through marketing
How iO convinces travelers to choose Brussels Airport for their next trip. Discover the marketing campaigns.Look at this client storyCase
How we put Brussels Airport on the map with influencer marketing
iO takes Brussels Airport to new heights with influencer marketing. Read how we did it.Look at this client storyCase
How does a leader in furniture hardware ensure GDPR compliance and cost efficiency for all their banners?
We ensured GDPR-compliant, cost-efficient cookie management for Van Hoecke's platforms using CookieHub. Read our success story.Look at this client storyCase
How do you optimise a colourful campaign with data?
Gaining insight into the customer journey in a data-driven way with journey miningLook at this client storyPage
WWVD: Download the presentations of Thursday 30 March 2023!
The first day of the Webwinkel Vakdagen (WWVD) is over! Still want to reminisce? Download the presentations of the lightning talks here.Read morePage
Give the Webwinkel Vakdagen (WWVD) a successful follow-up, together with iO!
As far as we are concerned, the Webwinkel Vakdagen (WWVD) was a great success! Did you think so too?Read moreStack
iO your Sitecore partner — Reach customers like never before
With your Sitecore partner iO, you reach the right people on the right channels. Content, personalisation, and e-commerce in one.Read moreStack
Enhance the search experience with Sitecore Search - the AI-driven functionality
Discover Sitecore Search for hyper-relevant content and lightning-fast search. Optimise now and consult iO's specialists for expert advice!Read moreStack
iO your Sitecore partner — Create meaningful email campaigns at scale
Sitecore Send, a module of the Sitecore DXP helps you to bond with customers more strongly. Want to know more? Schedule a demo!Read moreStack
iO your Sitecore CDP partner — Reach customers like never before
What are the benefits of Sitecore Customer Data Platform (CDP)? Our specialists will be happy to tell you about it during a no-obligation meeting and/or demo.Read moreStack
Boost your online sales with Shopware and iO, Gold Partner
Shopware is a solid e-commerce tool that grows with your organisation. Discover the advantages of Shopware and working with Gold Partner iO.Read moreStack
iO - Your commercetools partner for modern e-commerce
Boost your e-commerce approach and sales strategy with iO and commercetools.Read moreStack
Tweakwise: smart software for e-commerce
With Tweakwise, your e-commerce approach becomes a success story. We are happy to help you as a Tweakwise Silver Partner.Read moreStack
Meta Advertising – Facebook & Instagram
Our +150 digital advertising specialists know how to make platforms such as Facebook and Instagram an essential part of your media mix.Read moreIndustry
Retail
How does iO bridge the gap between your retail business and e-commerce? By creating personalised, scalable, flexible and innovative hybrid retail solutions that give shoppers the products they seek, when they want them.Read moreWhat we do
A content strategy that fits your customer journey
From creation to curation, launch and analysis – your content processes always rely on a strong content strategy created by digital experts.Read moreWhat we do
Digital marketing - maximise your results on every channel
Rely on the digital marketing knowledge and expertise of our iO experts, backed by strategy and crystal clear data.Read moreWhat we do
Media & performance auditing: where is your marketing today?
From content to advertising and tracking tools: with media and performance audits, our experts will show you the next steps to take in the digital world.Read moreWhat we do
Digital marketing and advertising
Intelligent growth won't happen without digital marketing and advertising — and much more. Find out what our agency marketeers can offer you.Read moreWhat we do
Achieve and exceed your KPIs through performance marketing and iO | iO
Get more out of your ad campaigns with performance marketing. Find out how iO can support you, from strategy and setup to follow-up and optimisation.Read moreWhat we do
Pick the right advertising platforms and grow online
We have experience with all kinds of advertising platforms, like display, search, social, video, and affiliate. Make the right choices with our advice.Read moreWhat we do
Specialist in e-commerce in Belgium and the Netherlands | iO
iO’s experts in e-commerce help you develop a strong B2C or B2B e-commerce approach.Read moreWhat we do
Boost your digital growth with e-commerce & transactional | iO
Our experts support your (first) steps in e-commerce with business, data and IT expertise. Get advice on the right platforms, marketplaces, integrations and payment systems.Read moreWhat we do
A stronger e-commerce strategy with marketplace integrations
Make your digital ecosystem stronger, faster, and more efficient by integrating marketplaces the right way.Read moreWhat we do
Convince your target group with smart UX/UI design
UX/UI design can make or break the success of your web platform, application or campaign. How do you make it work? Read on and find out.Read moreWhat we do
Online self-service portal development with iO
With a self-service portal, you can focus entirely on stimulating valuable digital interactions with your customers.Read moreWhat we do
Create your own branded podcast with iO
Creating a strong, branded podcast starts with finding the most compelling stories, identifying the right format, and selecting the most convenient release frequency.Read moreWhat we do
Radio and television ads, custom to your brand
Use radio and television ads to boost your sales and generate brand awareness. Find out how we can help you.Read morePress
AI without measurable impact? Nothing more than an empty gimmick for your business
Read morePress
AkzoNobel unveils Colour of the Year 2024: Sweet Embrace™ with digital support from iO
Read morePress
iO named the most customer-focused digital agency in the Netherlands
Read morePress
iO awarded 'Agency of the Year' at the Grand Prix Content Marketing 2023
Read morePress
iO focuses on talent: Wouter Dolle becomes HR Director in the Netherlands
Read morePress
iO appoints Marco Merola as Managing Director on Campus Herentals
Read morePress
iO launches magical end-of-year campaign for Brussels Airport
Read morePress
Manna boosts brand awareness with a wink
Read moreWebinar
Ready, click, action! Get started with interactive video
Video, a one-way medium? A thing of the past with the arrival of interactive video: video footage at the control of the viewer, by means of clicks, choices, and forms. We all recognize video’s power as a medium, interactive video is the next big thing. On June 23nd iO Service Line Director Clarck Masschelein will share with you the ins and outs of interactive video’s potential, all in a single webinar. This webinar is given in English.Read moreWebinar
How do you implement a first-party data strategy for e-commerce?
The death of the third-party cookie. For a moment, it seemed like the world would end. But fortunately, there are alternatives for marketers and their organisations, including first-party data. A thoughtful first-party data strategy can help you build close relationships with your customers, create value, and streamline your marketing activities.Read moreWebinar
E-inclusion: how to leave no one behind in the digital world
There’s a digital gap between our marketing personas and the real people we service. And that gap is significant: nearly 50% of the population is digitally vulnerable. How do you handle that as an organisation? And how do you make sure your products and services don’t exclude anyone from the digital world? Register for our webinar now and allow David De Block, Public Services Director at iO, to show you the “reason to believe”, so you can take action.Read moreWebinar
Webinar: Boost your online visibility and revenue with local search
Pretty much everyone has a smartphone these days, using navigation systems like Google Maps every day. Leveraging local search has never been this crucial to enhance online visibility and growth. Google reports that nearly half of all search queries on its platform (46%) have a local intent. You need to take advantage of that as a retailer. After all, you want potential customers to be able to find you, especially when you’re nearby. Sign up to join our exclusive webinar on local search to find out how to elevate your local presence.Read moreWebinar
Leveraging customer data in your marketing communications
With the ever-evolving laws and technology, reaching your target audience as a marketer is complex. In this webinar, we'll show you how to make the most of the customer data you already have. During the Dutch webinar on March 19, 2024, Evelyne Berden (Domain Lead Marketing Automation at iO Campus Herentals) explains how you can unlock customer data to take your marketing campaigns to the next level.Read moreWebinar
SEO & TikTok: the dynamic duo for digital success
From libraries to Google to TikTok...in just a few decades, our source of information has shifted to unexpected places. Today, a whopping 40% of young people use TikTok as their primary source of information. Did you know that this platform is increasingly focusing on its own search function? This makes TikTok SEO an essential part of your digital strategy.Read moreWebinar
Webinar: Increase your online impact with strategic SEO
Is your website not being properly found by relevant visitors? Is your SEO traffic not generating enough conversions? But do you think you already have an SEO-friendly website? Then it's time to switch from tactical to strategic SEO. Find out how during our webinar on 23 August.Read moreWhitepaper
Event-triggered multichannel marketing
Event-triggered marketing, the process of identifying, prioritising, categorising, monitoring, optimising and executing, is the most effective exercise multichannel marketers can do to reach audiences at the right moment. In this whitepaper we take you through five quintessential steps for event-triggered multichannel marketing.Read moreWhitepaper
5 common challenges in life sciences marketing
Given its vast expertise in the digital sphere of the broader life sciences industry, iO has identified 5 critical - but all too common - pitfalls that prevent your company from using digital marketing as a true business accelerator.Read moreWhitepaper
Life Sciences and Marketing Automation
Once your organization has multichannel marketing intrinsically embedded into its vision and strategy, odds are that you will soon come to realize the benefits of owning a marketing automation platform. After all, you need a solid instrument to effectively execute your multichannel ambitions and deliver increased ROI at the same time.Read moreWhitepaper
Selecting and deploying the right marketing automation platform
Through marketing automation, organisations like yours can easily identify anonymous online visitors and convert them into qualified leads. It automates repetitive marketing tasks — effectively eliminating them from your daily operations — allowing you to focus on what matters.Read moreWhitepaper
Employer branding
Does it look as if your organisation is losing the war for talent? Does it start to seem like the right talents consistently prefer to join other companies? Today, unemployment rates in Belgium have hit an historic low (3%). This presents us with opportunities, as well as challenges. Less job seekers, more vacancies, increased competition in the war for talent.Read moreWhitepaper
All about inbound marketing with HubSpot
Which types of marketing are sure to serve your organisation well, instead of only making things harder? If you are consciously aiming for quality B2B leads, then inbound marketing makes up the proper course. In fact, this goes for digital marketing in general: approximately 90% of all B2B research is conducted via digital, online sources.Read moreWhitepaper
Interactive video for the static marketer
Interactive content engages people with choices, questions, and options. That’s no different with interactive video — in stark contrast to traditional video, which is linear and forces the viewer to watch passively.Read moreWhitepaper
3 steps to build a successful B2B inbound marketing strategy
Shouldn’t the client be at the heart of every marketing campaign? When it comes to good inbound marketing, the same is clearly true for B2B marketing. Inbound marketing is an effective way to gather everything you need to build a successful campaign: the right, qualitative leads - collected in a way that does not disturb the user experience, using data that’s willingly shared. It’s a fitting approach, not only for acquiring new customers, but for turning them into enthusiastic brand ambassadors in the process.Read moreWhitepaper
Flexible and dynamic e-commerce with Shopware
In a world where customers are finding their products online at an increasing rate, it’s impossible to ignore e-commerce. Moreover, we’ve become so demanding that businesses need to be able to continuously evolve and improve the user experience. But not every system is equipped to grow along with you in a world that moves at warp speed. Shopware 6 is.Read moreWhitepaper
Boost growth with digitalisation
Digital transformation may be a buzzword, but that’s because it’s happening right now. Digitalisation has gained momentum every part of society and it’s showing no sign of slowing down. Consumers have high expectations and now it’s for companies to anticipate their digital needs. iO has the expertise and experience your company needs for effective digital transformation. Digitalisation is a mindset that has an impact on the entire company, from business operations and internal processes to marketing and communication. Customer focused and with a clear vision. Do you want to know more about the benefits of digitalisation, and how to embed it into the DNA of your company? Our experts have bundled their insights and experiences into an inspiring ebook that will help you prepare your brand for tomorrow.Read moreWhitepaper
E-detailing in the life sciences
In this crowded and competitive environment amidst reduced budgets, pharmaceutical and life sciences companies must resort to new strategies to significantly improve the efficiency of their direct-to-physician marketing initiatives. As such, e-detailing came fully into effect.Read moreWhitepaper
Video content in your marketing mix: the definitive guide
Spoiler alert: video is at home in your marketing mix,ideally with its own unique approach – video marketing. Video stands out, you can do a lot with it and the information it carries sticks better. It doesn’t just grab your target group’s attention, it also has an inherent credibility. For these reasons and more, video offers endless possibilities and should be more than 'just' an element in your content marketing strategy.Read moreWhitepaper
How to develop a first-party data strategy?
But how do you get started with a first-party data strategy? What do you pay attention to? Can you still rely on third-party data? And which stakeholders do you best involve in this 'new' phase? In this whitepaper, we help you out.Read moreWhitepaper
Why you should use video and visual storytelling in your content approach
Visual storytelling and video hit the right notes with your target audience – using words, images, and sounds. With an approach of 'less selling, more telling' you transcend the product level and tell your audience a story. This makes visual storytelling an intuitive and attractive format to create authentic bonds with your customers, employees, or prospects.Read moreWhitepaper
A user-friendly self-service portal in 5 steps
Does your organisation spend a lot of time providing customers with support and service? Think about scheduling appointments, contract management, or changing customer data — exactly the kind of things you can digitalise in a self-service portal. Only, how do you go about it?Read moreWhitepaper
Why email marketing still works
Whether you’re a small business or a large multinational, it’s worth considering email marketing.Read moreWhitepaper
Creativity – how to stand out in B2B communication
Creativity in B2B communication is an important way to engage and connect with your audience. The era of the pure sales pitch is long gone, and today B2B communication is also looking for new ways to add value in the long term. Creativity builds the bridge between story, feeling and individuality. And this translates into positive business results.Read moreWhitepaper
Win the battle for the consumer with marketing automation
In 2023, consumers’ expectations are higher than ever. They reject generic messages and communication. More so; they want to be put on a digital pedestal. To be personally addressed and only shown content that is relevant to them. In other words, they want companies and brands to give them an experience. And that experience has become just as important as a product or service.Read moreWhitepaper
Get more insights into the effectiveness of media with Marketing Mix Modelling
Digital marketing offers enormous opportunities in the field of data-driven working. We often fail to take advantage of these opportunities. That's means you miss out on a lot of opportunities to maximise the impact of your budget.Read moreWhitepaper
How to build an effective content marketing strategy
Producing content is a tactic everyone seems to rely on these days. Many organisations are creating content today — they have blogs, are active on social media, and might even publish their own magazine. But the underlying, supporting strategy? Something you rarely come across.Read moreWhitepaper
Download the all-in-one social media checklist
For many organisations, social media is still a Pandora's box. Yes, they are useful online channels, and yes, we might need to have a presence there. But how exactly do you tackle that? What do you need to take into account? This helpful social media checklist will take you a long way.Read moreWhitepaper
Employer branding insights - How to recruit talent in 2024?
A tight job market and a short attention span from your target audience, who are also bombarded with content on a daily basis. Does recruiting new talent sometimes feel like a lost battle to you? We believe it doesn't have to be! Break through your target audience's content overload: invest in in-depth content to reach them and strengthen your employer brand. How can you successfully recruit and retain new talent for your brand? Discover it in "From Employer Branding to Recruitment - Insights 2024".Read moreWhitepaper
Flawless content migrations
Do you want to rebrand your organisation? Is an acquisition or merger imminent? Or do you want to improve your customer experience, and does this require an organisational change? For these types of digital transformations, changing technology is often a challenging and crucial part for organisations of all sizes. Whether you need to upgrade the CMS system to a newer version, or you want to increase your innovation speed with a headless CMS, there is often one element that receives little attention: the content migration. Far too often, a content migration is nothing more than the last thing on the list, because it’s the technology that requires a lot of attention and budget, isn’t it? How complex can it be to lift and shift the content from the old system to the new?Read moreWhitepaper
Whitepaper: How to unburden your business with ‘first time right’ marketing execution
Ideally, as a (Digital) Marketing Manager, you focus on developing and executing your strategy to achieve your organisation's goals. But what if your strategic focus is constantly disrupted by operational issues?Read moreWhitepaper
Make ecommerce more personal and tangible using online configurators
Consumers are increasingly used to communication that is tailored to them. An ad for 30% discount on cat food after you searched for the best kibble is an example. But so is the online purchase process of those kibbles. After all, today we want an online purchase to feel just like its physical counterpart. Online configurators are a great way to replace the eager shop assistant.Read moreBlog
How furniture brand Pode benefits from a headless approach using Storyblok
Ever more organisations have been making the shift towards headless when building their new online platforms. At iO we used the combination of the Storyblok CMS and Next.js to create a total brand experience for furniture brand Pode’s new website. In this article, we will tell you why and how.Read moreBlog
How to stand out with creative content marketing
Earlier this year, we launched the Opportunity Report 2023: a collection of visions and insights from our experts to help you stay ahead in the new year. On 9 March, during our online event “Accelerating your business in 2023”, we brought these insights to life. One of the live sessions at this event was hosted by Ruth Nys (Strategy Director Content), who talked about ways to stand out with creative content marketing. In this article, we’ll share the key takeaways from Ruth’s session with you.Read moreBlog
Subtitling videos: best practices and useful tips
Video is a very popular format, especially on social media. Thanks to the – often unpredictable – algorithms of social media, videos can go viral and generate millions of global views in a matter of hours. Additionally, as a format, video offers the best of both worlds as it can be used as entertainment as well as a powerful marketing tool to help companies generate leads. In other words: it’s impossible to imagine a world without video. But did you know that subtitles can take your videos to a whole new level? In this blog post, we’ll cover:Read moreBlog
6 Tips for creating a successful podcast for your brand
Podcasts are hugely popular nowadays and provide an excellent way to get your brand or business in front of a wide audience. However, creating a podcast can seem intimidating if you have no experience with recording and producing audio. Here are some tips on how you can create your own branded podcast.Read moreBlog
Creativity is the differentiating factor for brands
How do you ensure that your brand stands out in the avalanche of content that consumers receive every day? According to the iO Opportunity Report , the key lies in creativity. "If you succeed in formulating answers to the questions, needs and problems of your target group with creative, audience-oriented content experiences, then you are just as creative as if you come up with an original advertising campaign that blows everyone's socks off," says strategy director content Ruth Nys. She has been working on content all her professional life and she regards creativity as an essential constant.Read moreBlog
How a sophisticated content strategy can boost your business
Having a clear online content strategy is more important than ever before and that is no surprise. The pandemic accelerated the online presence of many brands and increased digital competition. Consumers love shopping online, and we are never far away from our smartphones — we use them to pay, to scan menus, and even to track our health.Read moreBlog
Content repurposing: get more out of your content
Content that performs well and generates lots of leads — every marketer's dream. But creating that kind of content is not easy. Not everything you put out is hit. And it doesn't have to be. As long as you know how to optimally use and reuse your best content. By relying on content repurposing, for instance.Read moreBlog
We analysed 97,474 Google Business Profiles and here's what we found
In 2020 we published "The 2020 Local SEO Benchmark Report". Our analysis of the state of local SEO in the Dutch retail sector. At the time, our conclusions were not too positive. About 75% of all business listings were incorrect or incomplete, less than 26% of retail chains had made a Google post, and only 8% answered reviews and customer questions. Now, three years later, we've mapped the state of local SEO again, but this time we’ve expanded the scope of our analysis covering 36 cities in the Netherlands and Belgium, divided into 14 different industries. In total, we collected and analysed data from nearly 100,000 business locations and over the last few months, we have analysed the results and are proud that we can now share the report and the most important findings. Let's dive into the key insights...Read moreBlog
Get the latest updates from iO through our WhatsApp Channel
Yay! There's a new way to get bite-sized content and insights from iO. In the fall of 2023, Meta launched WhatsApp Channels in more than 150 countries - including ours.Read moreBlog
How do you add a podcast to your media mix?
Is a podcast one of the content assets in your campaign? It's easy. Exploit the podcast’s special qualities: a chance to go deeper.Read moreBlog
With these new guidelines, Gmail will ensure a safer inbox in 2024
In February 2024, Google and Yahoo's new email guidelines will come into effect. These guidelines have to do with email deliverability and will be made mandatory by Google, unlike now. The guidelines will apply to all emails delivered to Gmail accounts — or, in other words, all emails to gmail.com email addresses and organisations using Google Suite as an email server. In this article, our email experts tell you everything you need to know about the new guidelines.Read moreBlog
How to craft a brand name or tagline in 5 minutes (and whether it's the right one)
Seriously, it's done in no time. And we're about to show you how. The question is: is this what you want? In this blog post, you'll read how we do it at iO, you'll find some tips and tricks to apply on your own work and you'll start to grasp the added value of the human factor.Read moreBlog
2023: a year in an era of change
Does the name Leonhard Huizinga still ring a bell for anyone? Once a popular Dutch writer, now forgotten. He made his debut in 1936 with the book 'De Gestroomlijnde Wereld'. Already a wanderer at a young age, Huizinga's book opened an unknown world to many readers. An exotic world, which seemed to be getting smaller and smaller, because it was more accessible by car, train, boat, and airplane. Faster, more comfortable and with more and more streamlining — quite literally. Curious, boundless, full of wonder. Not realising, as early as 1936, that over that same world lay the shadows of tomorrow.Read moreBlog
15 Reading, listening, and viewing tips for the holiday season (and Beyond)
The end of December is list time. My colleagues at iO invited me to fill the last square of 24till24 with an inspiring list. December 24 is the last day of work before the Christmas holidays for many. That magical time of the year when the professional merry-go-round comes to a complete standstill. It isn’t just the time for family celebrations, it’s also the perfect moment to curl up on the sofa with a good book, a podcast, or a film. So, get into my personal list of the very best viewing, reading, and listening tips. Slide into the holiday season and keep the boredom at bay. Enjoy!Read moreBlog
E-inclusion: how to leave no one behind digitally
There is a digital divide between the personas we use in marketing and the population. In Belgium, this gap is large: almost 50% of the population are considered to be digitally vulnerable. How do you deal with this as an organisation? And how do you ensure that your products and services do not exclude anyone digitally? This blog contains nine practical tips to help you on your way to digital inclusion.Read moreBlog
Your (company) podcast in the charts? Read on.
You’ve made a cool podcast, but it is completely overshadowed by podcasts made by the big media companies. How do you avoid your branded podcast online dying a slow death, ignored in its own lonely corner of the internet?Read moreBlog
Building trust in a cookieless era
We all know third-party cookies, a marketer's bread and butter, are leaving the building. The cookieless future was irrevocably set into motion when Google decided to remove them completely by 2024. This presents us with the unique challenge of tracking an audience that does not only demand an excellent experience but is increasingly privacy-conscious, too – quite paradoxical, we know. You’ve probably also heard that first-party data is the way to go. So, how can you turn leads into returning customers and, more importantly, how will you procure their data? We suggest a trust-first marketing approach that focuses on excellent content to establish a relationship with customers and users, making them more inclined to share their data with you.Read moreBlog
3 trends in content marketing for 2024
Users are becoming increasingly mobile: they're freely moving from channel to channel, looking for the content they want to consume. So keeping an eye on trends and taking full advantage of them is more important than ever. After all, trends offer a perfect opportunity to be creative. But what can we expect in 2024? In this blog, you'll discover three trends you can address to increase your impact with your target groups.Read moreBlog
Google introduces Interaction to Next Paint as a new Core Web Vital
From March 12, we welcome a significant update in the world of web performance with the introduction of Interaction to Next Paint (INP) as part of the Core Web Vitals. But don't worry, you don’t have to be a web developer to understand: we’ll explain the importance of this update in plain language.Read moreBlog
3 valuable SEO insights from Friends of Search 2024
As an SEO specialist I had the opportunity to attend Friends of Search, a well-known SEO and SEA conference in Amsterdam. The event attracts at least 600 visitors annually and guarantees thought-provoking talks, an exciting award show, and a networking moment. I was immediately impressed by the international expertise presented by the other attendees during this eleventh edition, held on 21 March 2024. Discover 3 valuable SEO insights that stuck with me.Read moreBlog
Historical data export - Universal Analytics
Deadline for exporting Universal Analytics: 1st of July 2024 After the 1st of July 2024, it will no longer be possible to access data in Universal Analytics. Therefore, it’s essential to take timely action and export the data before that day. By exporting the data before the access is closed, you can gain valuable insights, store the data securely and take any further actions. It is wise not to do this at the last minute, as there may be obstacles, such as errors in extraction or technical challenges. To avoid potential problems, it is advisable to transfer the data in time to environment where it can be stored securely. That way, you can later use the data for further analysis or transformation purposes. By acting now, you can ensure that you don’t lose the valuable data and are well prepared for the future. So don't wait until the last minute - make sure you export the data from Universal Analytics before 1 July to a secure environment, where you can continue to use it.Read moreBlog
Content marketing has become communication (and that’s bad news)
Does content marketing still serve a purpose in 2024? Patrick Severein (Head of Content and Strategist) raises some questions.Read moreBlog
Discover conversational AI search
Conversational search in the form of an AI chatbot lets your website visitors interact with your content, resulting in a better customer experience.Read moreBlog
What is search intent? And why is it important for SEO?
When you look something up on the Internet, you always do so with a specific intention. Whether it's to gather information, compare products or actually make a purchase. Either way, you want to see results that match your intent as closely as possible. This intent - called search intent - is a crucial factor for both Google and marketers.Read moreBlog
The energy transition is enormous, how do you make it personal?
How do you explain the energy transition? iO and Enexis developed a permanent campaign with smart tech and several storylines.Read moreBlog
AI is changing how we search and it is time for brands to face this head-on
The impact of AI on search engine marketing and business models is huge. So start experimenting now, advises iO CEO Pieter Janssens.Read moreDossier
Dossier: Brands & society
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Dossier: SEO strategy
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Dossier: E-commerce
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Dossier: Infinite Opportunities
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Dossier: Cookieless future
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Dossier: Video marketing
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Dossier: Marketplaces
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Dossier: Google Analytics 4
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Dossier: B2B - Turning B2B challenges into solutions
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Dossier: Marketing automation
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Dossier: Ready to pop on social media?
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Dossier: Holiday marketing: how to score as a brand with Black Friday, Cyber Monday, and Christmas
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Dossier: The Opportunity Report
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Infinite opportunities: Peter Van Hoecke (Van Hoecke)
According to Peter Van Hoecke (CEO Van Hoecke), the client is always central, especially — in digital transformation. By automating, accelerating, and rationalising processes, you help your clients save time — our most finite and valuable resource.Read moreVideo
Infinite opportunities: Tim Colman (Proximus)
Creative concepts can elevate a campaign, says Tim Colman (Head of Digital Communication at Proximus). He talks about the importance of creativity at every stage of the customer journey.Read moreVideo
Infinite opportunities: Daan Simonis (Perfetti Van Melle)
Creativity isn't just useful for building a strong campaign — it's essential. Daan Simonis (Global Media & Digital Marketing Director at Perfetti Van Melle) explains why this is the case and how a creative idea has a strong impact, especially on paid media platforms.Read moreVideo
Infinite opportunities: Leslie Cottenje (CEO Hello Customer)
The decision to digitise has to start from the customer, not from an internal, business perspective. That's what Leslie Cottenje, CEO of Hello Customer thinks. Technology can help improve customer satisfaction, but the human factor has to be central. She tells you all about her vision in this video.Read moreVideo
Are you fed up with boring marketing too?
Our attention spans are shorter, we skip commercials, and we click from video to video all the time. When consumers are bombarded with an avalanche of content every day, how can your brand stand out? Ruth Nys explains how to do creative content marketing without falling into the same old boring marketing tactics trap. Expert:Ruth Nys, Strategy Director ContentRead moreVideo
Steven Van Belleghem: The cost of poor 'Customer Experience' is frequently underestimated.
Companies are unaware of the enormous the cost of bad customer experiences. Out-of-pocket costs such as customer service are being pushed up, at a time when it’s becoming more difficult and expensive to find new customers.And this is happening while the brand credibility is declining and there is erosion in terms of new business development. In the video below, Steven Van Belleghem calls for more investment in customer focus, as a driver for a successful 2025.Read moreVideo
Do you take social media seriously?
Social media as a marketing tool is often overlooked, despite their potential, they are frequently underutilised. Nevertheless, a strong social strategy and a brand-oriented focus are the keys to success on social media platforms.Read moreVideo
AI - The future is not what it used to be
Do you remember when ... the invention of the computer caused a seismic shift in the job market? People unwilling to work with computers were quickly replaced by people who were; and today everyone carries a laptop. Today the same thing is happening with AI. In this webinar, Rodger Werkhoven will share his passion for Artificial Intelligence and introduce you to OpenAI as a love brand.Read moreVideo
The Canon of Flanders: from Van Eyck’s brothers' Ghent Altarpiece to Rock Werchter.
From Van Eyck’s brothers' Ghent Altarpiece to Rock Werchter: the Canon of Flanders is finally here. The much-discussed list resulted in a bulky book of more than 300 pages and includes an overview of the Flemish language, culture, and history from the end of the last ice age to today. But there is also an online version: www.canonvanvlaanderen.be . iO developed this on behalf of the Commission Canon of Flanders, which received a mandate from the Flemish Government, Department of Education & Training.Read moreVideo
Primagaz & iO: a shared journey of growth and success
Discover the fruitful collaboration between Primagaz and iO in this 'Walk and Talk' video. In this video, you'll get a behind-the-scenes look at the collaborative dynamics between Primagaz and iO. We discuss how we dealt with challenges, how we exploited opportunities and what strategies we developed. We'll take you through our shared journey of growth and success, where trust and a commitment to excellence are central. This Walk and Talk is more than just a conversation - it is a celebration of a collaboration that has stood the test of time. It is a story of mutual growth, of learning and evolving, and of creating value for both organizations.Read moreVideo
Building brands; yes you can!
Social media extends way beyond performance and direct conversion. It's about building brands, building relationships with the target group and strategically distributing content on relevant platforms. Success requires belief in the power of social media and investment in knowledge building and daring to experiment.Read moreVideo
Who decides if your content has value?
It is sometimes difficult to estimate which content is valuable and which is not because of the influence of subjectivity and different opinions in your marketing team. Fortunately, that responsibility lies entirely with the consumer. All you have to do is create a lot of content that is in line with your organisation’s values.Read moreVideo
Who sees which content? The algorithm decides.
Less is more? Not when it comes to social media content. You need a lot of contact moments to get on the radar and stay there. Then the algorithm decides who sees which content.Read moreVideo
Banish content burnout
Sometimes content marketers suffer from a content burnout: they don't know what to post or how to come up with creative content. The drip model offers a solution: take a look at the 'low-hanging fruit' within your organisation, sector and above all: your target group environment. With social posts that you write from the perspective of your target group, you always deliver engaging content.Read moreVideo
Is Facebook passé? No way!
Many young people are on Snapchat and TikTok today. In spite of that, Facebook, with 70% active users, remains the largest social network in Flanders. Do you want to reach your audience? Then consider using Reels. Facebook can also deliver strong results for B2B marketing, especially in combination with LinkedIn.Read moreVideo
Does your brand have to be on TikTok?
TikTok offers unprecedented potential for organic reach, but also brings challenges: privacy issues, diverse content and users; and a powerful algorithm. Post multiple times a day and focus on native content instead of your own campaign materials.Read moreVideo
Which formats work on social media?
Since TikTok boosted vertical videos, they have dominated all platforms. Using reels strengthens the bond with your video first users and gives you more organic reach and improves your marketing results.Read moreVideo
Conversation management: truth, courage and action
Conversation management is a shift from webcare to webdare. Where in the past, brands mainly responded to negative experiences and complaints on their own channels, now you join conversations with your consumers on your own and other channels. This increases your visibility and positions you in the market.Read moreVideo
Social media marketing: tried and tested by Dewaele
Content strategist Sam talks to Vanessa Loose, marketing manager at Dewaele. For Belgium's largest independent estate agent, social media are incredibly important. With a healthy mix of trends and evergreen topics, they always stay on the radar as a life partner in living and business through social media.Read moreVideo
Video: Leaving no one behind digitally (David De Block)
In his talk at the 2023 BAM Marketing Congress, David De Block (Public Services Director at iO) talks about e-inclusion — or what it means to leave no one behind digitally.Read moreVideo
Challenger Stories: Brandt & Levie turns the meat industry on its head
For Brandt & Levie, responsible production is not an afterthought, but the core business. The Amsterdam sausage maker produces animal-friendly meat according to its own recipe — exclusively from well-kept pigs. An impactful story about sustainability in an industry that sometimes struggles to find it.Read moreVideo
Challenger Stories: Natuurhuisje protects local biodiversity
Natuurhuisje is not just a booking platform for holiday homes, it's a full-fledged climate company. Nature is at the heart of everything they do, and it's — in their own words — their responsibility to protect it. The booking platform is merely a means to that end. That's why Natuurhuisje donates part of its revenue back to local projects to improve biodiversity.Read moreCase
How do you bring clicks and bricks together in a headless architecture?
Case: A seamless user experience thanks to a future-proof headless e-commerce platform.Look at this client storyCase
How to create the ultimate online platform for 300+ luxury fashion boutiques?
iO developed a unique B2C Commerce platform and app where more than 300 luxury boutiques sell fashion via one webshop.Look at this client storyCase
How do you sell online efficiently in B2B?
For international distributor SIBO Fluidra, iO developed a B2B Magento Open Source commerce platform and Akeneo PIM system.Look at this client storyCase
How do you centralise orders in a bespoke e-commerce platform?
We developed a custom e-commerce platform for Délidis, a B2B supplier of fresh food, and its end customers. Read more about this project.Look at this client storyCase
How do you create a strong brand that attracts job applicants?
We helped Carglass, Belgium biggest car windscreens specialist, develop an employer brand for job applicants and employees. Read more about this case.Look at this client storyCase
How do you spread the sustainable message of a European market leader?
Read more about our collaboration with Havep, the European leader in sustainably produced and environmentally responsible workwear.Look at this client storyCase
How do you make a new law firm brand shine with speed, knowledge, and dedication?
Read more about how we rebranded law firm Argo and discover the various mix of digital solutions we used to do so.Look at this client storyCase
How does a creative brand campaign support ambitious recruitment goals?
iO created two creative and multifaceted communication campaigns to strengthen the ACLVB’s image and recruitment. Click the link to find out more.Look at this client storyCase
How does innovative technology simplify everyday navigation in real life?
Updating and implementing interactive navigation on HD touchscreens for visitors and shoppers at Wijnegem - Shop Eat Enjoy.Look at this client storyCase
How PLUS motivated teens to apply for jobs using targeted social campaigning?
Understanding and activating youth culture made a PLUS recruitment campaign a great success: 178 potential new PLUSSERS in 6 weeks.Look at this client storyCase
How a down-to-earth audit paves the way to the ideal digital tools?
With an efficient platform audit, our experts helped Ebema make the most appropriate choices.Look at this client storyCase
How do you launch a new brand in the mobility industry?
iO and AutoRepairGroup ‘we restore everything, even your smile’ – partnering to build brand awareness in the mobility sector.Look at this client storyCase
How do you empower SME entrepreneurs to experience the power of smart energy solutions?
The ‘More with Energy’ campaign aims to inspire entrepreneurs and provide them with tangible tools to make their business more sustainable.Look at this client storyCase
How to combine rebranding and site redesign for a better user experience?
Creating a Cohesive Platform: Assuralia's Rebranding and Site Redesign for Enhanced User Experience Read the story here.Look at this client storyCase
How do you transform two telecom giants into one powerful brand?
Entopic/iO rewrote all content to a new tone of voice for the launch of the Odido brand and managed content migration from 2 websites to the new website. Want to know more? Find out in this case.Look at this client storyCase
How has fresh branding contributed to a stronger position in the market?
For Prowise, an interactive display and educational software expert, iO designed a new WordPress website complemented by a new brand voice and copy.Look at this client storyCase
Finding and offering the right location to turn a special event into a favourite memory
Discover how iO made the websites and the personal admin portal of High Profile Locaties more manageable, findable and scalable. Read the case study.Look at this client storyCase
How to deliver a consistent brand experience across 35 countries
How do you develop a digital and internationally deployable retailer concept that takes your customer experience to the next level?Look at this client storyCase
Impacting the traveller and environment through technology
Brussels Airport: a look at the digital platforms iO built for the ultimate passenger experience.Look at this client storyCase
A creative blend of skills
Discover what iO does for airport & travelers: from branding to creative campaigns and content creation.Look at this client storyCase
Transforming the passenger experience through innovation & service design
New technology, internet-of-things and proof-of-concepts. Find out how iO is introducing innovation at Brussels Airport.Look at this client storyCase
How do you double your mobile conversion within 4 years?
What it takes to make booking as easy as possible for you? Discover the power of a strong management vision, a streamlined work process, and long-term, open, and transparent collaboration between Landal GreenParks and iO.Look at this client storyCase
How do you accelerate getting innovative lighting into the living rooms of 47 countries?
iO experts built a brand new D2C website with an advanced Adobe Experience Manager e-commerce platform for lighting specialists Signify. The result: happy users and satisfied teams. Read the full case here.Look at this client storyPage
WWVD: Download the presentations of Wednesday 29 March 2023!
The first day of the Webwinkel Vakdagen (WWVD) is over! Still want to reminisce? Download the presentations of the lightning talks here.Read more