Get started with marketing automation

marketing automation | iO

Marketing automation is an efficient way to identify anonymous online visitors and convert them into qualified leads. It automates repetitive marketing tasks, allowing you to focus on what’s important. In this white paper, we’ll guide you through the basics of this marketing tool.

Download the whitepaper

For companies who want to optimise their sales cycle, increase revenue and improve Return On Marketing Investment (ROMI), marketing automation is the logical answer. You can initiate a series of automated actions based on a person’s behaviour or contact information.

In this whitepaper:

  • What is marketing automation?

  • The advantages of marketing automation

  • Getting started

  • Setting up your first marketing automation flow

Always moving forward

Automating a series of actions based on a person’s behaviour or contact information can be a bit daunting. But the benefits are obvious and, with the proper support and guidance, marketing automation can be a strong asset to your strategy.

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Relevant topics

Marketing AutomationSales & Marketing Strategy