Powerful content thanks to video and motion design

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Case: Lydian 20th birthday

Catching story of Kato Aerts

Real stories to celebrate Lydian's 20th birthday. A video campaign that won an award at the Best Belgian Corporate Video Awards.

Brands that rely on our video & motion expertise

How to do employer branding with real stories?

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Our most recent video & motion projects

Case
How do you attract more volunteers with a dynamic recruitment campaign?
With this social campaign we got more people interested in signing up as a volunteer, so that De Kindertelefoon can continue to offer a listening ear 365 days a year.
Look at this client story
Case
How to make propane irresistible with creative marketing?
Propane as an energy source was in need of recognition, by all who were living off-grid to be more precise. We managed it on behalf of gas specialist Primagaz, with creative 360° campaigns - both online and offline. Read the case study!
Look at this client story
Case
How PLUS motivated teens to apply for jobs using targeted social campaigning?
Understanding and activating youth culture made a PLUS recruitment campaign a great success: 178 potential new PLUSSERS in 6 weeks.
Look at this client story
Case
How do you generate attention for the silent engine behind the World Cup?
For Amnesty International, iO created a sharp creative concept ahead of the Qatar World Cup and brought it to the general public.
Look at this client story
Case
How do you make the future of car lighting tangible as a leader in the automotive industry?
Light can be used to communicate and evoke emotion. iO brought Audi together with its ambassadors GOOSE for a creative, stylish dialogue about light.
Look at this client story
Case
How do you bring a law firm to its full potential online and offline?
We helped full-service law firm Lydian rebrand, build a new website and set up an employer branding campaign. Read more about this case.
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Case
How do you give healthcare professionals a shared purpose for care?
GZA asked iO to develop a welcoming employer branding campaign. Learn more about how we tackled that challenge.
Look at this client story
Case
How do you bring patients and their doctors closer together?
iO helped pharmaceutical company MSD create two awareness campaigns to improve communications between patients and their doctors. Discover this case.
Look at this client story
What we do
CLM and loyalty to reward regular customers
CLM and loyalty is a win-win situation: customers benefit from their loyalty and you get data flows and a smoothly running business.
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What we do
Online games: a win-win situation
Add a little spice to your campaigns with interactive minigames. Excite your audience and collect valuable data!
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What we do
Use creative concepting to tell an engaging brand story
Creative concepting nests your brand and message firmly in the minds of your target group. How do you do that? Let our experts get you started!
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What we do
Radio and television ads, custom to your brand
Use radio and television ads to boost your sales and generate brand awareness. Find out how we can help you.
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What we do
Content and assets by the right digital experts
Content is powerful in marketing and communication. Our experts have a knack for creating everything from television ads, copy, video & photography.
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What we do
Engage your target audience with dynamic online and offline activations
Activate your target audience with dynamic online and offline experiences. At iO, we blend marketing, technology, and strategy to create impactful brand activations.
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What we do
Live video: An integral part of every successful digital event
Our video experts help you maximise interaction with your target audience through live streaming.
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Press
Nagelmackers strengthens long-term relationships with a brand-new platform
Read more
Press
The KNHB and iO launch new adidas Dutch hockey team kits with an inspiring campaign
Read more
Webinar
Ready, click, action! Get started with interactive video
Video, a one-way medium? A thing of the past with the arrival of interactive video: video footage at the control of the viewer, by means of clicks, choices, and forms. We all recognize video’s power as a medium, interactive video is the next big thing. On June 23nd iO Service Line Director Clarck Masschelein will share with you the ins and outs of interactive video’s potential, all in a single webinar. This webinar is given in English.
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Whitepaper
Tell your story with video
Making and distributing fun and striking videos isn’t just for the wealthy, happy few. Today, creating quality video content is technologically and financially feasible for every budget and every message. In a market that’s overflowing with content, where smartphones have high quality, film-worthy cameras and on the back of the positive inspiration from YouTube and TikTok, any barriers that people might have felt that held back their video creativity were blown away. Discover everything there is to know about video in our white paper.
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Whitepaper
Interactive video for the static marketer
Interactive content engages people with choices, questions, and options. That’s no different with interactive video — in stark contrast to traditional video, which is linear and forces the viewer to watch passively.
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Whitepaper
Video content in your marketing mix: the definitive guide
Spoiler alert: video is at home in your marketing mix,ideally with its own unique approach – video marketing. Video stands out, you can do a lot with it and the information it carries sticks better. It doesn’t just grab your target group’s attention, it also has an inherent credibility. For these reasons and more, video offers endless possibilities and should be more than 'just' an element in your content marketing strategy.
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Whitepaper
Why you should use video and visual storytelling in your content approach
Visual storytelling and video hit the right notes with your target audience – using words, images, and sounds. With an approach of 'less selling, more telling' you transcend the product level and tell your audience a story. This makes visual storytelling an intuitive and attractive format to create authentic bonds with your customers, employees, or prospects.
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Whitepaper
Make ecommerce more personal and tangible using online configurators
Consumers are increasingly used to communication that is tailored to them. An ad for 30% discount on cat food after you searched for the best kibble is an example. But so is the online purchase process of those kibbles. After all, today we want an online purchase to feel just like its physical counterpart. Online configurators are a great way to replace the eager shop assistant.
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Blog
Does video have a place in your B2B content strategy?
Is your content strategy already harnessing the power of video? Video is everywhere. Every month, 1.7 billion unique visitors watch at least one video on YouTube, and visual social media such as Instagram and TikTok are extremely popular. B2B is not immune to this. With the rise of video can we expect to see the decline of the copywriter and the arrival of the video content creator? It's not so black and white, thankfully. But, as marketers say, as a company it’s always better to respond to trends so you don’t get left behind. And video has long ceased to be a 'throwaway' trend. How can you integrate video into your content strategy? And what are the benefits?
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Blog
Are online (3D) product configurators already boosting your sales?
Product configurators are already an established part of many sales processes. Just think of interiors, furniture, cars and personalised (luxury) products. But did you know that you can use product configurators and 3D visualisation to boost your sales processes? It’s not just an added bonus, or technical wizardry that’s just there to impress, but real technology that converts leads.
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Blog
iO guides you through the metaverse
NFTs, blockchain, Web3, metaverse: it's easy to get lost when dealing with the latest technology trends. It seems like everyone is jumping on the boat of the metaverse — and those who stay behind seem to drown. But is that really the case? And how difficult is it to do anything in the metaverse? Fortunately, our experts know how to get things done.
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Blog
9 ways for your brand to win at Christmas
If you listen closely, you can already hear them. Christmas bells. Seriously. Christmas is coming! By the way, Christmas has already started for me. When I’m lying in my hammock in the South of France, I’m already thinking about Christmas trees, snow and beautifully laid tables. And, of course, I’m thinking about how to win at Christmas, traditionally the busiest commercial period of the year. But how do you make sure that your brand wins at Christmas? And how do you make sure you stand out from all the other Christmas campaigns?
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Blog
2023 Christmas commercials: mediocrity, craftsmanship, clichés and sometimes... brilliance
It’s that time again: It’s Christmas commercial season 2023. I’m ready for a wagonload of snow, candy, British stars, and tortured covers of familiar songs. And what did I get? Exactly that. I love it! A (completely objective) overview of the (mostly) British 2023 Christmas commercials. Brace yourself for Rick Astley, kisses, Ryan Reynolds, talking mittens, singing oven gloves, pink flamingos, John Travolta as Santa Claus and... a rediscovered hit from 1965. And... What did John Lewis do?
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Video
Do you take social media seriously?
Social media as a marketing tool is often overlooked, despite their potential, they are frequently underutilised. Nevertheless, a strong social strategy and a brand-oriented focus are the keys to success on social media platforms.
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Video
Building brands; yes you can!
Social media extends way beyond performance and direct conversion. It's about building brands, building relationships with the target group and strategically distributing content on relevant platforms. Success requires belief in the power of social media and investment in knowledge building and daring to experiment.
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Video
Who decides if your content has value?
It is sometimes difficult to estimate which content is valuable and which is not because of the influence of subjectivity and different opinions in your marketing team. Fortunately, that responsibility lies entirely with the consumer. All you have to do is create a lot of content that is in line with your organisation’s values.
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Video
Who sees which content? The algorithm decides.
Less is more? Not when it comes to social media content. You need a lot of contact moments to get on the radar and stay there. Then the algorithm decides who sees which content.
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Video
Banish content burnout
Sometimes content marketers suffer from a content burnout: they don't know what to post or how to come up with creative content. The drip model offers a solution: take a look at the 'low-hanging fruit' within your organisation, sector and above all: your target group environment. With social posts that you write from the perspective of your target group, you always deliver engaging content.
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Video
Is Facebook passé? No way!
Many young people are on Snapchat and TikTok today. In spite of that, Facebook, with 70% active users, remains the largest social network in Flanders. Do you want to reach your audience? Then consider using Reels. Facebook can also deliver strong results for B2B marketing, especially in combination with LinkedIn.
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Video
Does your brand have to be on TikTok?
TikTok offers unprecedented potential for organic reach, but also brings challenges: privacy issues, diverse content and users; and a powerful algorithm. Post multiple times a day and focus on native content instead of your own campaign materials.
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Video
Which formats work on social media?
Since TikTok boosted vertical videos, they have dominated all platforms. Using reels strengthens the bond with your video first users and gives you more organic reach and improves your marketing results.
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Video
Conversation management: truth, courage and action
Conversation management is a shift from webcare to webdare. Where in the past, brands mainly responded to negative experiences and complaints on their own channels, now you join conversations with your consumers on your own and other channels. This increases your visibility and positions you in the market.
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Video
Social media marketing: tried and tested by Dewaele
Content strategist Sam talks to Vanessa Loose, marketing manager at Dewaele. For Belgium's largest independent estate agent, social media are incredibly important. With a healthy mix of trends and evergreen topics, they always stay on the radar as a life partner in living and business through social media.
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Case
How do you start the conversation about inheritance and legacy?
Adopting a thoughtful strategy, our experts created relevant content about inheritance in the 'Erfgenamen' campaign.
Look at this client story
Case
How do you digitise 133.000 years of history?
In 60 historical windows, the Canon van Vlaanderen depicts Flemish culture - and we provided the interactive website.
Look at this client story
Case
How does De Kindertelefoon enhance online reach through clever and creative utilization of TikTok?
For De Kindertelefoon we developed a channel and content strategy to reach kids and young people on TikTok. 
Look at this client story
Case
How can a Flemish brand get a foothold in the Walloon market?
iO helps Torfs, the Flemish shoe giant, to position itself better in the Walloon market and as a fashion player. Read more about this case.
Look at this client story
Case
How do you bring years of delicious creativity to life?
With creative always-on and ad hoc campaigns, our experts help Manna Sauzen grow into a leading Belgian brand.
Look at this client story
Case
How do you launch a completely new brand for a global leader in marine recreation?
Read how we worked with Brunswick to create a full branding and international go-to-market strategy to launch their latest brand Navan.
Look at this client story
Case
How can a network manager ensure we navigate the energy transition successfully?
Discover how awareness, behaviour change, and hyper-local personalization lead to cost efficiency and relevance at the right moment.
Look at this client story
Case
Repositioning a meat brand in full transition
Discover how iO helped Imperial transform into a future-proof food brand
Look at this client story
Case
How to catch the attention of students who swipe away every ad?
Discover how Avans University of Applied Sciences and iO attracted over 20,000 new student choosers with creative, data-driven campaigns. Learn strategies that hold Gen Z's attention and create strong brand connections. Get inspired and discover how to entice your target audience.
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Case
How do you create the best possible experience for Brussels Airport travellers?
Brussels Airport: In this case story, read how iO has become an extension of the airport.
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Case
A creative blend of skills
Discover what iO does for airport & travelers: from branding to creative campaigns and content creation.
Look at this client story

Lights, camera, action!

Video is a medium with endless possibilities — in B2B, B2C, non-profit, and everything in between. Want to delve deeper into video marketing? Our experts are happy to help.

Download the whitepaper

The power of video & motion design

Whether you go for Oscar-worthy film material or smartly animated explainer videos, it’s still a fact that moving images stick. It all comes down to adding those small feelings or personal touches to make the messages your organisation wants to spread match your DNA.

The quickest way to success? Letting a video team guide you – a team that’s well-versed in conceptualising, writing, filming, editing and launching audiovisual materials on different channels. A strong in-house team also provides complete synergy between video & motion graphics, all under the same roof.

Last but not least, do the design and the message fit together? Modern video marketing teams have the proper media knowledge, multilingual screenwriters, content specialists and format expertise to get the most out of your visual communication, all while using the right channels.

Why iO?

When you go for iO, you go for an end-to-end partner. In other words, a partner with years of experience in marketing, technology, strategy and content.

We don’t just deliver stellar videos and motion graphics, we also help you:

translate your brand story to moving creative campaigns;
reach your target audiences on the right channels;
find the right balance between emotion and reason

Great to meet you, we are iO

iO is a ‘blended agency’, actively tearing down the walls between the agency, technology and consulting worlds. This asks for a new breed of partnership. That’s why we help you to sustainably shape and improve your total brand experience, along the end-to-end journey. We blend talents in strategy, creativity, content, marketing, technology and data. That’s how we unlock the power of collaborative intelligence.

Find out more about us

Want to talk about video & motion design?

We're excited to see how we can help you.

Your contact:Tim,Video Creative

+32 3 361 40 00

+31 882 013 101

business@iodigital.com

Video & motion design: powerful formats that add value to any message

Wat can our experts do for you?

Broad specialisations

Targeted advice

Ample know-how

Matching visual prowess

On-brand visual style

Shareable content

Get advice on powerful brand stories

Looking for live video events & streaming?

Case: Lydian 20th birthday

Catching story of Kato Aerts

Brands that rely on our video & motion expertise

Our most recent video & motion projects

How do you attract more volunteers with a dynamic recruitment campaign?

How to make propane irresistible with creative marketing?

How PLUS motivated teens to apply for jobs using targeted social campaigning?

How do you generate attention for the silent engine behind the World Cup?

How do you make the future of car lighting tangible as a leader in the automotive industry?

How do you bring a law firm to its full potential online and offline?

How do you give healthcare professionals a shared purpose for care?

How do you bring patients and their doctors closer together?

CLM and loyalty to reward regular customers

Online games: a win-win situation

Use creative concepting to tell an engaging brand story

Radio and television ads, custom to your brand

Content and assets by the right digital experts

Engage your target audience with dynamic online and offline activations

Live video: An integral part of every successful digital event

Nagelmackers strengthens long-term relationships with a brand-new platform

The KNHB and iO launch new adidas Dutch hockey team kits with an inspiring campaign

Ready, click, action! Get started with interactive video

Tell your story with video

Interactive video for the static marketer

Video content in your marketing mix: the definitive guide

Why you should use video and visual storytelling in your content approach

Make ecommerce more personal and tangible using online configurators

Does video have a place in your B2B content strategy?

Are online (3D) product configurators already boosting your sales?

iO guides you through the metaverse

9 ways for your brand to win at Christmas

2023 Christmas commercials: mediocrity, craftsmanship, clichés and sometimes... brilliance

Do you take social media seriously?

Building brands; yes you can!

Who decides if your content has value?

Who sees which content? The algorithm decides.

Banish content burnout

Is Facebook passé? No way!

Does your brand have to be on TikTok?

Which formats work on social media?

Conversation management: truth, courage and action

Social media marketing: tried and tested by Dewaele

How do you start the conversation about inheritance and legacy?

How do you digitise 133.000 years of history?

How does De Kindertelefoon enhance online reach through clever and creative utilization of TikTok?

How can a Flemish brand get a foothold in the Walloon market?

How do you bring years of delicious creativity to life?

How do you launch a completely new brand for a global leader in marine recreation?

How can a network manager ensure we navigate the energy transition successfully?

Repositioning a meat brand in full transition

How to catch the attention of students who swipe away every ad?

How do you create the best possible experience for Brussels Airport travellers?

A creative blend of skills

Lights, camera, action!

The power of video & motion design

Why iO?

Great to meet you, we are iO

Want to talk about video & motion design?