What do we do?
The data revolution is gathering pace, but not every organisation has the skills and knowledge in place to join the race. Fortunately, iO has all the relevant marketing mix modelling expertise in house and we are here to help you with this:
Webinar: Get more out of your marketing budget with Marketing Mix Modelling
How does Marketing Mix Modelling work?
What do you need to model your marketing mix?
What does Marketing Mix Modelling deliver
How can you get the most out of your marketing budget.
Modelling of marketing data is playing an increasingly prominent role and is becoming more accessible to organisations. Marketing Mix Modelling offers you unique insights into channels that are increasingly difficult to predict in a cookieless world. Find out all about it in this webinar.
Got questions about marketing mix modelling? Let us know.
How will marketing mix modelling help your organisation?
Marketing budgets are often distributed over an array of different channels: just think of social media, radio and TV, OOH campaigns, and digital marketing. But how do you remove the guess work and ensure that your budgets are working effectively?
How do you avoid your strategy boiling down to "We did it this way last year, and that was great". That's exactly where data modelling — and specifically marketing mix modelling — can help.
By analysing trends in historic and external data, marketing mix modelling can predict future results on every channel so that you can use your marketing budget more efficiently.
Whitepaper: Get more insights into the effectiveness of media with Marketing Mix Modelling
Why Marketing Mix Modelling adds value.
How Marketing Mix Modelling works.
What do you need to model your marketing mix.
What Marketing Mix Modelling delivers.
Marketing Mix Modelling offers you new insights into the efficiency of your marketing campaigns. Better insights help you to get the most out of your current budget spend so that you can achieve better results.
Who is marketing mix modelling for?
Contrary to popular belief, marketing mix modelling is not only for multinationals spending millions of euros on marketing every year. There are many benefits for smaller organisations too. If you have access to a reasonable amount of ordered ad data, the first steps for marketing mix modelling are already in place.
The technology around cloud computing and AI is rapidly accelerating and improving — and that offers a lot of opportunities for those who are brave enough to seize them. That’s why it is a good idea to work with a marketing mix modelling partner who knows how to get things done.
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