Optimal design of your marketing automation ecosystem
How do I set up a global campaign for an event in multiple languages, for different audiences and with varying content? For example, how do I organise a rapid recall? Or how do I ensure that my database consists of people I can actually email?
There are many factors to take into account, it can be complex to set up an effective marketing automation ecosystem and translate it into concrete actions in your daily operations. We help you to make decisions that are relevant to your context.
Shaping the right marketing automation blueprint together
Contrary to popular belief, technology is not the key to successful marketing automation. Technology is one of the keys. But getting the most out of your tool investment, your processes, people, and information are just as important. That’s why there is no single blueprint for the ideal marketing automation ecosystem. This differs for every organisation, context, and issue.
Together with you, we will look for what works for your organisation. iO understands the complexity and will help you to initiate the perfect marketing automation blueprint. We help you to encourage adoption of changes in your organisation so that you can set up your processes effectively, use best practices and of course to select the tool that suits your business objectives. With the goal: to always land your marketing communications in the right way with your target group.
Getting started with marketing automation?
Choosing the right marketing automation platform isn’t simple. Our experts will help you get there with this whitepaper.
Specialists in thoughts and deeds
How do we get started? We design your ideal marketing automation ecosystem with the stakeholders in your organisation. We develop an integrated approach, bringing your business objectives together with marketing and technology. Is the approach in place? Great, then we can put it into practice. Because that is typical iO: we help companies from strategic and tactical level to the daily (global) operation.
Customers we helped with their marketing automation
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