Nagelmackers strengthens long-term relationships with a brand-new platform 

In collaboration with blended agency iO, Bank Nagelmackers has launched a new website. The effective design of the site flow ensures Nagelmackers’ clients and prospects easily find answers and schedule appointments online. 

Word-of-mouth referrals remain the most important source of new clients in wealth advisory, management, and estate planning. Nagelmackers recognized that a digital experience is equally essential for building sustainable relationships with affluent individuals and entrepreneurs. To create a new website, Nagelmackers turned to iO, Belgium’s premier Drupal specialist, for an innovative solution. 

Better digital experience, fewer barriers 

iO developed a strategic plan to enhance Nagelmackers’ digital experience and reduce barriers to people contacting them for advice and wealth management. Armed with a clear understanding of Nagelmackers’ complex business, iO conducted in-depth research into the needs of stakeholders, clients, and users, along with a thorough analysis of the existing website. 

From complexity to crystal clear 

The new website’s added value is evident: thanks to a clear information architecture, visitors can easily delve into relevant topics, making complex matters—such as estate planning, wealth accumulation, and management—accessible to everyone. Additionally, an advanced appointment flow was implemented, seamlessly converting interested individuals, entrepreneurs, and freelancers into warm leads. 

Some notable improvements on the revamped website include: 

With this launch, Nagelmackers sets a new standard in the financial advisory and wealth management industry. Thanks to the simplified content and user-friendly design, visitors can navigate transparently and intuitively, enjoying a seamless digital experience that simplifies appointment scheduling and guides them through the intricate world of advice and wealth management. 

Explore Nagelmackers’ updated website here: nagelmackers.be.