Cookieless Future: Reaching people in a world without cookies

Date
2 février 2023 à 14:00 - 18:00

The cookieless era is just around the corner. The third-party cookie will soon disappear, so marketers need to look for new ways to reach their target audiences. What does a world without third-party cookies look like? And what steps can — or should — marketers take to keep all stakeholders happy?

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Cookieless Future: 5 reasons why you shouldn't miss this event

From mid-2024, a first-party data strategy will be the starting point for digital marketing. Your organisation and your key stakeholders – such as media and lead generation partners – should have already started preparing for the cookieless future. Yet we see that a lot of advertisers are still putting it off. During this event, industry experts from both inside and outside of iO will share their best practices.

This event will cover:

  1. The Cookieless future – what, how and when?

  2. The impact of the Cookieless Future on your business.

  3. Privacy first: the legal perspective

  4. Privacy & measurement: what to do?

  5. The right balance between data & identity

Every iO event concludes with drinks and an opportunity to network with like-minded people and of course, the expert speakers.

Reception from 2:30 – 3:00pm.
Programme starts at 3:00pm.
Drinks from 6:00pm.

  • Privacy first: the legal perspective
    Speaker: Romar van der Leij, Legal Counsel – DDMA
    In the marketing landscape, we increasingly see the shift to 'privacy first'. This includes tracking prevention measures, such as the banning of third-party cookies by Google. In his presentation, Romar will use the legislative framework and legal updates to explain why it is so important not to get left behind.

  • The right balance between data & identity
    Speaker: Marije van Asseldonk, Data Strategy – DPG Media
    In this presentation, Marije will take you through the 4 solutions for addressability in a world without third party identifiers. We also look at developments regarding privacy and consent.

  • Privacy & measurement: what to do?
    Speaker: Vincent de Winter, Regional Manager Benelux – Piwik Pro
    With the rise of privacy laws such as the GDPR, the "wild west era" of collecting marketing information has come to an end. To ensure success, data-driven organisations need to find a balance between compliance and data collection. This is a challenge because consumers are reluctant to give their consent, as they remember how companies treated them in the past. To gain the valuable insights and comply with the laws and regulations, its essential to introduce a privacy-friendly approach to analysis.

Thursday 2 February, iO Campus Amsterdam.

This event is free, but registration is essential.

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