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CLM and loyalty is a win-win situation: customers benefit from their loyalty and you get data flows and a smoothly running business.

Le contenu est un outil puissant pour le marketing et la communication. Nos experts savent tout faire, des pubs TV aux textes web, en passant par la vidéo et la photo.

Le contenu est un outil puissant pour le marketing et la communication. Nos experts savent tout faire, des pubs TV aux textes web, en passant par la vidéo et la photo.

Spoiler alert: video is at home in your marketing mix,ideally with its own unique approach – video marketing. Video stands out, you can do a lot with it and the information it carries sticks better. It doesn’t just grab your target group’s attention, it also has an inherent credibility. For these reasons and more, video offers endless possibilities and should be more than 'just' an element in your content marketing strategy.

Visual storytelling and video hit the right notes with your target audience – using words, images, and sounds. With an approach of 'less selling, more telling' you transcend the product level and tell your audience a story. This makes visual storytelling an intuitive and attractive format to create authentic bonds with your customers, employees, or prospects.

Social media as a marketing tool is often overlooked, despite their potential, they are frequently underutilised. Nevertheless, a strong social strategy and a brand-oriented focus are the keys to success on social media platforms.

Social media extends way beyond performance and direct conversion. It's about building brands, building relationships with the target group and strategically distributing content on relevant platforms. Success requires belief in the power of social media and investment in knowledge building and daring to experiment.

It is sometimes difficult to estimate which content is valuable and which is not because of the influence of subjectivity and different opinions in your marketing team. Fortunately, that responsibility lies entirely with the consumer. All you have to do is create a lot of content that is in line with your organisation’s values.

Less is more? Not when it comes to social media content. You need a lot of contact moments to get on the radar and stay there. Then the algorithm decides who sees which content.

Sometimes content marketers suffer from a content burnout: they don't know what to post or how to come up with creative content. The drip model offers a solution: take a look at the 'low-hanging fruit' within your organisation, sector and above all: your target group environment. With social posts that you write from the perspective of your target group, you always deliver engaging content.

Many young people are on Snapchat and TikTok today. In spite of that, Facebook, with 70% active users, remains the largest social network in Flanders. Do you want to reach your audience? Then consider using Reels. Facebook can also deliver strong results for B2B marketing, especially in combination with LinkedIn.

TikTok offers unprecedented potential for organic reach, but also brings challenges: privacy issues, diverse content and users; and a powerful algorithm. Post multiple times a day and focus on native content instead of your own campaign materials.

Since TikTok boosted vertical videos, they have dominated all platforms. Using reels strengthens the bond with your video first users and gives you more organic reach and improves your marketing results.

Conversation management is a shift from webcare to webdare. Where in the past, brands mainly responded to negative experiences and complaints on their own channels, now you join conversations with your consumers on your own and other channels. This increases your visibility and positions you in the market.

Content strategist Sam talks to Vanessa Loose, marketing manager at Dewaele. For Belgium's largest independent estate agent, social media are incredibly important. With a healthy mix of trends and evergreen topics, they always stay on the radar as a life partner in living and business through social media.

Le propane en tant que source d'énergie avait besoin d'être reconnu, plus particulièrement par tous ceux qui vivaient hors réseau. Nous avons géré cela pour le spécialiste du gaz Primagaz, avec des campagnes créatives à 360° - à la fois en ligne et hors ligne. Découvrez l'article !

With this social campaign we got more people interested in signing up as a volunteer, so that De Kindertelefoon can continue to offer a listening ear 365 days a year.

For De Kindertelefoon we developed a channel and content strategy to reach kids and young people on TikTok. 

iO aide Torfs, le géant flamand de la chaussure, à mieux se positionner sur le marché wallon et en tant qu'acteur de la mode. Découvrez l’article sur cette collaboration.

With creative always-on and ad hoc campaigns, our experts help Manna Sauzen grow into a leading Belgian brand.

Lisez comment nous avons, avec le groupe Brunswick, créé une image de marque complète et une stratégie de mise sur le marché afin de lancer la nouvelle marque Navan. 

Découvrez comment Enexis mène la transition énergétique avec iO, grâce à une campagne pluriannuelle intelligente. Apprenez comment la sensibilisation, le changement de comportement et la personnalisation hyperlocale conduisent à la rentabilité et la pertinence au bon moment.

Découvrez comment Enexis mène la transition énergétique avec iO, grâce à une campagne pluriannuelle intelligente. Apprenez comment la sensibilisation, le changement de comportement et la personnalisation hyperlocale conduisent à la rentabilité et la pertinence au bon moment.

Brussels Airport : découvrez dans ce case comment iO est devenu une véritable extension de l'aéroport.

Découvrez ce qu'iO fait pour l'aéroport et les voyageurs : du branding aux campagnes créatives en passant par la création de contenu.

Découvrez comment iO peut vous aider à booster votre e-commerce grâce à une plateforme Shopify sur mesure. Nous fournissons un soutien complet, de la technologie au marketing, garantissant une croissance et des conversions optimales.

De la création à la curation, de la mise en page au lancement et de l'analyse à l'optimisation de votre contenu, nous élaborons pour vous une stratégie de contenu sur mesure.

Ajoutez du fun à vos campagnes avec des mini-jeux interactifs. Ainsi, vous faites plaisir à votre public tout en collectant de précieuses données !

Avec un podcast branded, vous construisez votre image de marque et vous pouvez approfondir certains sujets. iO aide votre marque à développer votre stratégie et à produire vos podcasts.

Nouez un lien émotionnel, créez une préférence de marque et générez de la confiance avec votre groupe cible en développent un concept créatif et unique.

Les films pour les médias sociaux, pubs TV et vidéos animées génèrent des vues, des clics et des interactions.

Utilisez la publicité radio et TV pour booster vos ventes et générer de la notoriété. Découvrez comment nous pouvons vous y aider.

Activez votre groupe cible grâce à des expériences dynamiques, en ligne et hors ligne. Chez iO, nous combinons marketing, technologie et stratégie pour créer des activations de marque ayant de l'impact.

An easy way to increase the impact of your advertising is to advertise on the radio. Radio advertising stimulates online search behaviour and has a greater reach than through other media.

Making and distributing fun and striking videos isn’t just for the wealthy, happy few. Today, creating quality video content is technologically and financially feasible for every budget and every message. In a market that’s overflowing with content, where smartphones have high quality, film-worthy cameras and on the back of the positive inspiration from YouTube and TikTok, any barriers that people might have felt that held back their video creativity were blown away. Discover everything there is to know about video in our white paper.

Every business that uses email marketing in its strategy to reach a target audience wants to get a spot in the target audience’s inbox. But spam has become such an overwhelming part of email traffic that it’s become more difficult to get past Internet Service Providers and Mailbox Providers. That’s why an email marketing strategy needs to focus on email deliverability.

Interactive content engages people with choices, questions, and options. That’s no different with interactive video — in stark contrast to traditional video, which is linear and forces the viewer to watch passively.

With cyber week (starting Friday, Nov. 29) and the end-of-year period upon us, there are some great opportunities ahead to give sales another boost, whether you're in B2C or B2B. With this guide and checklist of no less than 61 pages (!), we help you fine-tune your marketing, communication and advertising strategy so that you catch the eye of your target audience. With this guide & checklist, compiled by our +2000 experts from different departments, you'll roll out the digital red carpet for your customers in the year-end period. Download it now.

To make your online business run smoothly, there are several aspects you can focus on. One of them is your channel mix. But how do you know if your mix is the right one? And do you stick to your initial choices or is it better to adjust your mix regularly? Channel management provides answers to these questions. Channel management involves monitoring and adjusting the entire channel mix of your business or client based on predetermined goals. You work on all aspects that ensure better results, at every stage of the funnel.

Webshops have reached the status of shopping standard in the digital age. Users are just a few clicks away from their favourite items. Anywhere, at any time of the day, from the comforts of home. This is why online advertising on digital channels has become key to webshop owners: channels allowing you to maintain your margins and successfully activate consumers throughout the purchase process.

Consumers are increasingly used to communication that is tailored to them. An ad for 30% discount on cat food after you searched for the best kibble is an example. But so is the online purchase process of those kibbles. After all, today we want an online purchase to feel just like its physical counterpart. Online configurators are a great way to replace the eager shop assistant.

Pinterest is used by people looking to discover something new or inspiring, but who like to be led by ideas they come across unexpectedly. Think of Pinterest as a visual search engine that guides you to the ultimate serendipitous moment.

Is your content strategy already harnessing the power of video? Video is everywhere. Every month, 1.7 billion unique visitors watch at least one video on YouTube, and visual social media such as Instagram and TikTok are extremely popular. B2B is not immune to this. With the rise of video can we expect to see the decline of the copywriter and the arrival of the video content creator? It's not so black and white, thankfully. But, as marketers say, as a company it’s always better to respond to trends so you don’t get left behind. And video has long ceased to be a 'throwaway' trend. How can you integrate video into your content strategy? And what are the benefits?

At the end of 2020, it became possible for advertisers to test a new beta feature: YouTube Audio Ads. A large part of YouTube (25%) consists of music, but podcasts also remain popular. Therefore, it's important for your ads to be understandable without images. And the low CPM price makes it extra interesting for advertisers.

The digital landscape is ever-changing. Trends come and go. Channels supersede each other at a rapid pace. Which begs the question: how do you differentiate yourself from the masses nowadays? We’ll tell you: by innovating. And that is precisely what you can do with TikTok’s new function TikTok Now.

Human contact is extremely important, that shouldn’t need explaining in these times. Even in the digital world, it’s important that users get the feeling that they’re dealing with a human being. Conversational writing creates personal interactions on your digital platforms and offers a better user experience.

Every marketer wants their website or app to convert visitors or users. But how far do you go when it comes to leading the user to a particular action? Which copywriting techniques work best to engage your contacts? And which tricks of the trade are better left untouched? Let’s take a closer look at the potential dangers in one of the most popular dark patterns in the field of copywriting: confirm shaming.

'Tomorrow's story' made up the core of the tenth edition of the Content Marketing & Web Editing Congress organised by iO. Today's young adults, also known as Generation Z, play an important role in this story. But what is important to this generation and how do you tie them to your brand? Find out in this blog.

Storytelling. Many see it as a buzzword that has been thrown around too often in recent years. But storytelling is much more than that. It is a powerful tool to differentiate your brand and connect with your target audience. And what better way to connect online than through social media?

You probably know about Netflix and Spotify. But have you ever heard of Twitch? With nearly 140 million monthly users, Twitch is one of the largest streaming platforms in the world. And yet, it is also a very underused advertising channel. Meaning there are loads of advertising opportunities waiting for you to take advantage of them.

Earlier this year, we launched the Opportunity Report 2023: a collection of visions and insights from our experts to help you stay ahead in the new year. On 9 March, during our online event “Accelerating your business in 2023”, we brought these insights to life. One of the live sessions at this event was hosted by Ruth Nys (Strategy Director Content), who talked about ways to stand out with creative content marketing. In this article, we’ll share the key takeaways from Ruth’s session with you.

Social media is a high-velocity train that is met with an increasing number of obstacles. Although social media is finally included in the marketing basics, there’s no simple manual for companies. Still, not unlike a complete marketing strategy, a robust social media strategy offers your brand or organisation many opportunities.

When it comes to the history of platforms, none have become as popular as quickly as TikTok. What started as a dance app for teens is now a global phenomenon with an undeniable cultural impact. TikTok has revived the concept of brand love — but is TikTok a safe bet for organisations? And how does TikTok fit into a marketing strategy in 2023?

La vidéo est un support qui a plus que jamais la cote. Elle règne en maitre sur les réseaux sociaux, et grâce à la magie des algorithmes, peut parfois en quelques heures devenir virale et être diffusée dans le monde entier. Outre son aspect divertissant, la vidéo est également un outil marketing puissant. C’est en effet un des supports de contenu les plus appréciés par les consommateurs, qui permet notamment aux entreprises de générer des leads. La vidéo est donc définitivement un média incontournable. Et pour la rendre d’autant plus engageante, l’insertion de sous-titres constitue une réelle valeur ajoutée. Pourquoi cela ? Et comment sous-titrer une vidéo dans les règles de l’art ? Nous vous expliquons tout cela dans cet article.

Podcasts are hugely popular nowadays and provide an excellent way to get your brand or business in front of a wide audience. However, creating a podcast can seem intimidating if you have no experience with recording and producing audio. Here are some tips on how you can create your own branded podcast.

To make your online business run smoothly, there are several aspects you can focus on. Your channel mix is one of those aspects. But how do you know if your mix is the right one? And do you stick to your initial choices or is it better to adjust your mix regularly? With channel management, you will find answers to these questions.

How do you ensure that your brand stands out in the avalanche of content that consumers receive every day? According to the iO Opportunity Report , the key lies in creativity. "If you succeed in formulating answers to the questions, needs and problems of your target group with creative, audience-oriented content experiences, then you are just as creative as if you come up with an original advertising campaign that blows everyone's socks off," says strategy director content Ruth Nys. She has been working on content all her professional life and she regards creativity as an essential constant.

The added value of social media is sometimes difficult for marketers to determine, apart from the results it has to offer the sales team. As a result, some tend to consider a 'must do', while it actually offers a wonderful way to gain a place in people's lives. The key is to identify your brand with the culture of your target audience, and for that, social works best. However, this requires a certain amount of courage from your brand.

Having a clear online content strategy is more important than ever before and that is no surprise. The pandemic accelerated the online presence of many brands and increased digital competition. Consumers love shopping online, and we are never far away from our smartphones — we use them to pay, to scan menus, and even to track our health.

Content that performs well and generates lots of leads — every marketer's dream. But creating that kind of content is not easy. Not everything you put out is hit. And it doesn't have to be. As long as you know how to optimally use and reuse your best content. By relying on content repurposing, for instance.

L’équipe social advertising d’iO s’est rendue au siège de TikTok pour le premier workshop pour agences du Benelux. TikTok est le moteur de recherche de la génération Z et une plateforme innovante qui développe constamment de nouvelles fonctionnalités. Dans cet article, nous mettrons en lumière les idées et les opportunités les plus intéressantes que nous avons apprises. 

Vous les entendez ? Écoutez bien, les chants de Noël sont bientôt là. Sérieusement : Noël approche. D'ailleurs, pour moi, Noël a déjà commencé. Alors que j'écris cet article depuis mon hamac, à la fin de mes vacances en Provence, je pense déjà aux sapins, à la neige, aux belles tablées. Et, bien sûr, à la manière de tirer profit de Noël, qui est traditionnellement la période commerciale la plus chargée de l'année. Mais comment assurer le succès de la campagne de Noël de votre marque, et faire en sorte qu'elle se démarque de toutes les autres ?

Two microphones, a recording device, a little jingle to top it off. Your branded podcast is ready to go viral, right? Not quite. Let’s discuss several pitfalls that come with creating a branded podcast, along with tips on how to avoid them.

It’s that time again: It’s Christmas commercial season 2023. I’m ready for a wagonload of snow, candy, British stars, and tortured covers of familiar songs. And what did I get? Exactly that. I love it! A (completely objective) overview of the (mostly) British 2023 Christmas commercials. Brace yourself for Rick Astley, kisses, Ryan Reynolds, talking mittens, singing oven gloves, pink flamingos, John Travolta as Santa Claus and... a rediscovered hit from 1965. And... What did John Lewis do?

Is a podcast one of the content assets in your campaign? It's easy. Exploit the podcast’s special qualities: a chance to go deeper.

You’ve made a cool podcast, but it is completely overshadowed by podcasts made by the big media companies. How do you avoid your branded podcast online dying a slow death, ignored in its own lonely corner of the internet?

Le groupe hospitalier anversois a demandé à iO d'élaborer une campagne d'employer branding chaleureuse. Découvrez comment nous avons relevé le défi.

Light can be used to communicate and evoke emotion. iO brought Audi together with its ambassadors GOOSE for a creative, stylish dialogue about light.

The Lifelong Learning Program by Kemin is an employee development initiative, designed to support colleagues and partners in their personal and professional growth.

Pour Amnesty International, iO a créé un concept créatif pointu avant la Coupe du monde de football au Qatar et l'a présenté au grand public.

Understanding and activating youth culture made a PLUS recruitment campaign a great success: 178 potential new PLUSSERS in 6 weeks.

Adopting a thoughtful strategy, our experts created relevant content about inheritance in the 'Erfgenamen' campaign.

En 60 fenêtres historiques, le Canon de Flandre reflète la culture flamande. Nous en avons créé le site web interactif.

Maximiser le retour sur investissement : l'approche d'iO pour stimuler le taux de conversion dans les campagnes de Beobank. Lire l'article complet ici.

Moderniser les communications numériques dans l'automobile : Libérer le potentiel des réseaux sociaux. Lire l'article ici.

Des bracelets de festival aux comptes en ligne : Convertir les festivaliers grâce à des médias payants efficaces. Lire l'article ici.

iO a réécrit tout le contenu pour le lancement de la marque Odido. Ils ont également réalisé la migration du contenu vers le nouveau site web. Vous vous demandez comment ? Découvrez-le sans attendre.

Nous avons créé une toute nouvelle plateforme d'emploi pour le Port d'Anvers-Bruges avec une campagne créative et multimédia. Apprenez-en plus.

Pour Prowise, spécialiste des écrans interactifs et des logiciels éducatifs, iO a conçu un nouveau site web WordPress complété par une nouvelle voix de marque et un nouveau texte.

Découvrez comment iO a aidé Imperial à se transformer en une marque alimentaire prête à relever les défis du futur.

iO propulse Brussels Airport vers de nouveaux sommets grâce au marketing d'influence. Découvrez comment.