Name: Webinar: Human writing in the age of AI
Start: 2025-02-13 09:00
End: 2025-02-13 10:00

Accessible copy with a human touch

People only read copy they’re willing and able to read. To create this, you need to put yourself in the reader's position and write from the outside in. Sounds very logical, right? Yet we still see this happening too little. It's a shame because this way you lose the attention of (potential) customers, users, and citizens.

What will you learn during this webinar?

How to write accessible, understandable copy and how AI can support you in this
How to put yourself in the reader's shoes with the help of AI
How to write personally and empathetically

Who is this webinar most interesting for?

For copywriters, web editors, and other communication professionals.

Tamara Bouman-Lammertse

Content strategist, copywriter, and trainer

Whether she's setting up a content strategy, writing texts, or doing final editing, for Tamara, the user always comes first. As an experienced copy and content specialist, she knows better than anyone what content people actually want and can read. She has more than 10 years of experience with various clients in e-commerce, government, and the financial sector. Here she learned to write strong copy for various channels and users. In addition, she has been a trainer at iO for years and gives UX writing courses and other tailor-made writing workshops.