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Webinar: Make your B2B customer acquisition strategy digital and authentic
Who says digital and authentic don’t mix? With SEO, content marketing, affiliate marketing and personalised email campaigns, organisations like ours are generating leads en masse. These tools are ours to use to convert, turn our users into brand ambassadors and design flawless customer experiences.
We know what digital can do, can it do it authentically? Marketing expert Glenn Weuts will answer that question in his webinar (in English) on 20 April.
What to expect?
The modern marketer swears by a data-driven approach. And yes, spoiler alert: it certainly helps when developing an effective B2B acquisition strategy. But how do you stand out from the crowd of competitors when all you do is using the very same channels to automate your campaigns?
To truly do things different compared to other organisations, original authenticity is a must-have. And combined with data-driven insights and technology? That’s a sure way to take home the jackpot. With our free webinar, we teach all participants how to harness data-driven insights and combine them with authentic flair as part of a comprehensive B2B acquisition strategy. The result? A strategy that resonates with prospects, engages leads and - ultimately - converts.
And – last but not least:
All there is to know about valuable acquisition methods for B2B
Segmentation and personalisation of your target groups
Clear, relevant examples from iO’s client repository
Glenn Weuts is in the right place as Marketing Director at iO. He combines his in-depth knowledge of data-driven marketing strategies with his passion for CDPs and the measurable value that they offer – he enjoys analysing customer data and building compelling business cases. With expertise in quantifying ROI and optimising marketing processes, he is the ideal guide for companies looking to excel in data-driven marketing.
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