Video: Leaving no one behind digitally (David De Block)

In his talk at the 2023 BAM Marketing Congress, David De Block (Public Services Director at iO) talks about e-inclusion — or what it means to leave no one behind digitally.

Leaving no one behind digitally

50% of the population is digitally vulnerable

There's a deep chasm between the marketing personas we often use and actual, real-life human beings. In fact, almost 50% of the Belgian population can be considered digitally vulnerable.

How can you deal with that as an organisation? And how can you make sure that your products and services leave no one behind? In this blog, we share nine practical tips to help you get started.

Do you want to design for real people?

Work with our digital and strategic experts on digital inclusion.

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