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In his talk at the 2023 BAM Marketing Congress, David De Block (Public Services Director at iO) talks about e-inclusion — or what it means to leave no one behind digitally.
There's a deep chasm between the marketing personas we often use and actual, real-life human beings. In fact, almost 50% of the Belgian population can be considered digitally vulnerable.
How can you deal with that as an organisation? And how can you make sure that your products and services leave no one behind? In this blog, we share nine practical tips to help you get started.
Work with our digital and strategic experts on digital inclusion.
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