Life Sciences and Marketing Automation

Le groupe hospitalier anversois a demandé à iO d'élaborer une campagne d'employer branding chaleureuse. Découvrez comment nous avons relevé le défi.

Vous voulez proposer des services de santé en ligne ? Découvrez comment nous avons créé une app fiable et facile d'utilisation pour faciliter les process.

Ismar Healthcare aide les professionnels de la santé à perfectionner leurs connaissances. Nous avons aidé Ismar à être encore plus efficace dans ce domaine. Découvrez comment !

iO a aidé la société pharmaceutique MSD à créer deux campagnes de sensibilisation pour améliorer la communication entre les patients et leurs médecins. Apprenez-en plus ici.

Healthcare, provision, delivery, digital therapeutics, patients have come to expect the same levels of accessibility and flexibility and at iO, we know how to do digitisation.

Activez votre groupe cible grâce à des expériences dynamiques, en ligne et hors ligne. Chez iO, nous combinons marketing, technologie et stratégie pour créer des activations de marque ayant de l'impact.

Given its vast expertise in the digital sphere of the broader life sciences industry, iO has identified 5 critical - but all too common - pitfalls that prevent your company from using digital marketing as a true business accelerator.

Digital transformation may be a buzzword, but that’s because it’s happening right now. Digitalisation has gained momentum every part of society and it’s showing no sign of slowing down. Consumers have high expectations and now it’s for companies to anticipate their digital needs. iO has the expertise and experience your company needs for effective digital transformation. Digitalisation is a mindset that has an impact on the entire company, from business operations and internal processes to marketing and communication. Customer focused and with a clear vision. Do you want to know more about the benefits of digitalisation, and how to embed it into the DNA of your company? Our experts have bundled their insights and experiences into an inspiring ebook that will help you prepare your brand for tomorrow.

In this crowded and competitive environment amidst reduced budgets, pharmaceutical and life sciences companies must resort to new strategies to significantly improve the efficiency of their direct-to-physician marketing initiatives. As such, e-detailing came fully into effect.

Does your organisation spend a lot of time providing customers with support and service? Think about scheduling appointments, contract management, or changing customer data — exactly the kind of things you can digitalise in a self-service portal. Only, how do you go about it?

Developing new digital products and services in healthcare can take a while. And yet, innovation is very important in this sector where budget cuts are a daily occurrence. How do you develop innovative ideas for healthcare quicker, and test them to create solutions that get to see the light of day? In this article, we give you 7 tips to use straight away.

Digital transformation isn't just about technology — it’s also about people. Joaquin Zschuschen, Digital Manager at KLM Health Services, talks about customer satisfaction and personalisation.

Découvrez comment iO a collaboré avec Longfonds et Long Alliantie pour créer une plateforme communautaire afin d'aider les personnes souffrant de COVID-long.

With a complete makeover of the web platform kanker.nl, iO helped (ex-) patients and their loved ones to find the information they need, and made knowledge sharing effortless in an engaged community.

Les experts d'iO ont aidé l'association des médecins généralistes des Pays-Bas a lancer un site fiable pour leurs patients.

L’an dernier, nous avons développé coronalongplein.nl. L’étape suivante ? Une nouvelle stratégie digitale et le lancement du nouveau site web.

Comment iO maintient sa collaboration fructueuse avec Farmaline sur le long terme ? En associant un lien de confiance solide à une synergie efficace entre ses services technologie et marketing.