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The iO design system
We built a design system for all our banking apps using tools like Zeplin and Figma, which was then integrated into our BankingRight development framework. BankingRight is a framework that iO uses to create and improve apps for banks and asset management. iO uses this framework to create native apps that are similar to major banks’ apps for a fraction of the cost and time. This is how iO built apps for Knab, Optimix and Aruba Bank. By integrating the design system into the BankingRight framework, customers can more easily adapt their apps to their own corporate identity and wishes. A great development with benefits, both for iO and for the customer.
The benefits for iO: better and faster collaboration between designer and developer
Designers and developers know: Figma's infinite canvas can be a blessing in disguise. Maintaining designs and documenting changes are time-consuming tasks for designers, and it can be difficult for developers to find the information they need.
In our design system, Figma designs are automatically sorted and organised. Components are transferred with appropriate of iO naming and any differences between design and development specifications are clearly indicated. Finished components are automatically connected to the style guide thanks to Zeplin's API with Prism which automatically retrieves and enters colour values, text styles, icons and more into the code. When something is modified in Figma, the development team can make general changes automatically with a single click.
And perhaps most importantly: with the design system, our designers and developers are speaking the same language. Designers need space to be creative while developers need specific information, down to the last pixel. In the design system, product teams can refer to the same components, elements and possibilities which means we can streamline the transfer from designer to developer and get more out of Figma. And we're not even talking about the time we’re saving yet.
Speaking of time, being able to estimate a timeline for a project is essential for a digital agency like iO. But sometimes it takes days to encode what looks like a 'small' adjustment. The big question is always: should we build something new, or can we reuse our existing components? After all, we always try to make our products as general and reusable as possible, so that we can adapt them to the customer’s wishes as quickly as possible. With our design system, developers can access these reusable components and their flexibility easily. Now there’s no more vague deadlines when answering customer requests. Is it feasible within a certain amount of time? Yes!
The benefits for the customer: new and improved apps quickly and easily
The iO development teams spend less time on the product development aspects of an app and get more clarity in return. But what do iO's customers notice about the new workflow?
Of course, they also benefit from the time savings. Development and customer iterations are now as simple as a single click of a button thanks to the improved process from design to code. In addition, the iO team can now provide accurate time estimates in advance and the customer knows exactly what to expect and when.
But the design system is also a solution on a qualitative level. Better, more efficient team collaboration has already led to high quality, consistent designs, and better user experiences. All essential ingredients for an even better customer relationship.
Customer satisfaction starts with the first pitch. Using our design system, iO can build a working prototype for the customer in their own corporate branding within an hour. This immediately reassures customers that they are getting value for money.
And to top it all off: thanks to the design system, iO is now making banking apps at a fraction of the cost.
Design systems quickly become indispensable
The BankingRight design system makes the delivery of high-quality apps with shorter development times and lower development costs possible. It’s little wonder that design systems are indispensable for future app developments. An important link in iO’s end-to-end service chain.
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Is generative AI (GenAI) only useful for automating boring tasks or producing mediocre visuals and lacklustre, uninspired texts? Or can it add real value to the creative process? And if so, how do you use it to come up with new concepts and create unique stories? Gijs Besselink, Art Director and AI expert at iO, uses his experience to answer these questions and more.Read moreBlog
AI & E-commerce: 8 tips for navigating the changing SEO landscape
There is unrest in the SEO landscape, and it's no surprise given the rapid changes taking place. With the advent of AI, the future of SEO suddenly seems uncertain. The number one search engine is vigorously testing AI applications, reducing the need to click through to websites. This has serious implications for everyone whose traffic is partially dependent on Google, including e-commerce.Read moreBlog
6 tips for maintaining focus in a fragmented MarTech landscape
Navigating the rapidly expanding MarTech landscape can be overwhelming, but with a clear strategy and focused approach, you can build an effective MarTech stack that drives your marketing success.Read moreDossier
Dossier: Get a taste of AI – Discover the endless possibilities of AI
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24 insights for 2024
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Dossier: Maximize your marketing efforts with HubSpot
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Dossier: Drupal. Why big brands rely on Drupal CMS.
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Dossier: Composable, the key to flexible business architecture
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Dossier: The Opportunity Report
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Transforming technology into a catalyst for innovation
How fast can you launch new products and services, scale up or scale down sales channels, or provide a better customer experience? The technical complexity of a business often determines its innovation speed. We look at how to transform the 5 key blockers in technology into accelerators for your business. Expert:Raymond Muilwijk, Center of Excellence Lead TechnologyRead moreVideo
AI - The future is not what it used to be
Do you remember when ... the invention of the computer caused a seismic shift in the job market? People unwilling to work with computers were quickly replaced by people who were; and today everyone carries a laptop. Today the same thing is happening with AI. In this webinar, Rodger Werkhoven will share his passion for Artificial Intelligence and introduce you to OpenAI as a love brand.Read moreVideo
The Canon of Flanders: from Van Eyck’s brothers' Ghent Altarpiece to Rock Werchter.
From Van Eyck’s brothers' Ghent Altarpiece to Rock Werchter: the Canon of Flanders is finally here. The much-discussed list resulted in a bulky book of more than 300 pages and includes an overview of the Flemish language, culture, and history from the end of the last ice age to today. But there is also an online version: www.canonvanvlaanderen.be . iO developed this on behalf of the Commission Canon of Flanders, which received a mandate from the Flemish Government, Department of Education & Training.Read moreVideo
Primagaz & iO: a shared journey of growth and success
Discover the fruitful collaboration between Primagaz and iO in this 'Walk and Talk' video. In this video, you'll get a behind-the-scenes look at the collaborative dynamics between Primagaz and iO. We discuss how we dealt with challenges, how we exploited opportunities and what strategies we developed. We'll take you through our shared journey of growth and success, where trust and a commitment to excellence are central. This Walk and Talk is more than just a conversation - it is a celebration of a collaboration that has stood the test of time. It is a story of mutual growth, of learning and evolving, and of creating value for both organizations.Read moreCase
How to translate brand values into engaging stories?
iO created a content strategy for Audi that gives the brand values an emotional charge through storytelling.Look at this client storyCase
How to create a robust personalized inspiration platform for food professionals in Drupal?
For food giant Vandemoortele, we built a Drupal platform that inspires and supports multiple audiences with customised content. Read the case.Look at this client storyCase
How do you support expats moving around the world?
Gosselin, active in international relocations, wanted more leads to boost growth. Our experts helped to bolster their digital presence.Look at this client storyCase
How to manage a range of websites while meeting client expectations?
Enhancing Digital Content Management for D'Ieteren Automotive's Websites? Read the full story here;Look at this client storyCase
How do you transform two telecom giants into one powerful brand?
Entopic/iO rewrote all content to a new tone of voice for the launch of the Odido brand and managed content migration from 2 websites to the new website. Want to know more? Find out in this case.Look at this client storyCase
How do you bring years of delicious creativity to life?
With creative always-on and ad hoc campaigns, our experts help Manna Sauzen grow into a leading Belgian brand.Look at this client storyCase
How to guarantee swift intervention for water and gas leaks through a centralized business app?
Discover how we customised a business app that semi-automatically schedules the most efficient solution and produces quick reporting.Look at this client storyCase
How do you launch a completely new brand for a global leader in marine recreation?
Read how we worked with Brunswick to create a full branding and international go-to-market strategy to launch their latest brand Navan.Look at this client storyCase
How to future-proof and secure a European dealer intranet?
Discover how the JLR Gateway, built in Drupal, acts as a central hub for dealer communication, processes, and collaboration.Look at this client storyCase
Freedom, self-reliance, and user-friendliness
Discover how the online presence of Firda was revamped with a new Drupal platform. With seamless integrations, simplified forms and an improved design.Look at this client storyCase
Finding and offering the right location to turn a special event into a favourite memory
Discover how iO made the websites and the personal admin portal of High Profile Locaties more manageable, findable and scalable. Read the case study.Look at this client storyCase
How to deliver a consistent brand experience across 35 countries
How do you develop a digital and internationally deployable retailer concept that takes your customer experience to the next level?Look at this client storyCase
How to catch the attention of students who swipe away every ad?
Discover how Avans University of Applied Sciences and iO attracted over 20,000 new student choosers with creative, data-driven campaigns. Learn strategies that hold Gen Z's attention and create strong brand connections. Get inspired and discover how to entice your target audience.Look at this client storyCase
A creative blend of skills
Discover what iO does for airport & travelers: from branding to creative campaigns and content creation.Look at this client storyCase
Transforming the passenger experience through innovation & service design
New technology, internet-of-things and proof-of-concepts. Find out how iO is introducing innovation at Brussels Airport.Look at this client storyCase
How do you ensure a flawless guest experience at a renowned holiday park?
iO helped Landal Greenparks create a hospitality experience that seamlessly integrates top personal service with digital convenience. Discover the case.Look at this client storyCase
How do you stimulate requests for co-branded credit cards?
Web, app, and integration platform for co-branded credit card programmesLook at this client storyCase
How do you provide customers with flexible retail financing without a card?
Flexible credit, without a card and with all the omnichannel advantages of a credit card.Look at this client story