Why is a content audit important?
A content audit is a useful tool to assess the quality and relevance of the content on your online channels. So with a Content Audit you can:
Got questions about content audits? Let us know.
Bas Jespers - Managing Director Belgium, iO Belgium
What can you expect from iO Content Audit?
A content audit provides you with a content performance report, and advice on how to improve your content. Among other things, we look at your web texts. For example, are your texts SEO compliant, understandable, and up-to-date? We also check the images on your site. Do they all have a consistent style, do they complement the web texts, do they contain alt texts? We investigate the user-friendliness (UX), structure and accessibility of your online channels. We always keep your target group in mind: does the content match your user?
Targeted audit
You can deploy the audit whenever you wish. Would you like to have a certain part of your website analysed? Is it necessary to analyse all social channels or will you leave Facebook, Twitter, and Instagram out of the equation for now? After we have defined the scope of the Content Audit we will get to work. Do you want a more in-depth analysis that includes your competitors or more extensive advice on how to make your website more accessible? Of course, everything is possible.
Practical advice
We share the key findings from the Content Audit and advice and key points for improvement. What textual adjustments can you make? Can your navigation be set up differently for better UX? Or maybe your branding deserves just a little more attention? Whatever it is, with a Content Audit you will know what next steps you should take in both the short and long term to optimise your content and boost the performance of your online channels.
Our Content Audit Clients:
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