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How do you support expats moving around the world?
Gosselin, active in international relocations, wanted more leads to boost growth. Our experts helped to bolster their digital presence.
Look at this client story
Dive deeper into our campaigning services
Digital marketing encompasses all the marketing efforts to promote brands and connect with potential customers using the internet and other forms of digital communication. Essentially, if a marketing campaign involves digital communication, it's digital marketing.
Got questions about digital media campaigns? Let us know.
Bas Jespers - Managing Director Belgium, iO BelgiumClients who trust our expertise
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Blog
Bing: a new search engine gateway to your target audience
Google is the unequivocal search engine market leader (and probably will be for a while). However, when it comes to search queries, there’s a challenger to that monopoly: Bing by Microsoft. In the last few months, Bing made some significant strides, moving from 1 in 20 search queries to almost 1 in 5. That growing influence and Bing’s market share are some aspects you should leverage in your digital strategies. You can ignore 5% of your potential visitors, but ignoring 18% of the queries that lead to your business would probably have a significant impact on your business – and not in a good way.Read more
Blog
The six digital and marketing trends for 2024
The rise of AI, shifts in the social media landscape, and the end of third-party data...2023 was, to say the least, a tumultuous year. But this year, marketers and their organizations are also facing significant challenges. Discover the six digital and marketing trends that will dominate 2024 and, most importantly, how you can successfully tackle them.Read moreBlog
Google introduces Interaction to Next Paint as a new Core Web Vital
From March 12, we welcome a significant update in the world of web performance with the introduction of Interaction to Next Paint (INP) as part of the Core Web Vitals. But don't worry, you don’t have to be a web developer to understand: we’ll explain the importance of this update in plain language.Read more
Blog
Marketing budget allocation for 2025: data driven or a roll of the dice?
For many marketers, allocating budgets for the year ahead is a real headache. Will you carry your budget over from last year – even though technology is evolving at lightning speed and the marketing world could look completely different tomorrow? Or will you follow your intuition and take a chance? Fortunately, data modelling exists allowing you to allocate your budget with the certainty that you are spending it in the right place, and at the right time.Read more
Dossier
Dossier: Ready to pop on social media?
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Video
Infinite opportunities: Wies De Graeve (Amnesty International)
Amnesty International shines a light on issues that would otherwise remain in darkness. According to Wies De Graeve (Director Amnesty International) creativity is essential for this. It helps people see that there are solutions to the world's problems —and how they can help.Read more
Video
Infinite opportunities: Dorien Gevers (Carglass)
The Carglass website is a crucial platform, but other channels — digital and non-digital — are also very important in the omnichannel approach. Giving a personalised experience to every customer, with content tailored to their stage in the customer journey. Dorien Gevers (Email marketer at Carglass) explains every stage.Read more
Video
Do you take social media seriously?
Social media as a marketing tool is often overlooked, despite their potential, they are frequently underutilised. Nevertheless, a strong social strategy and a brand-oriented focus are the keys to success on social media platforms.Read more
Video
Building brands; yes you can!
Social media extends way beyond performance and direct conversion. It's about building brands, building relationships with the target group and strategically distributing content on relevant platforms. Success requires belief in the power of social media and investment in knowledge building and daring to experiment.Read more
Video
Who decides if your content has value?
It is sometimes difficult to estimate which content is valuable and which is not because of the influence of subjectivity and different opinions in your marketing team. Fortunately, that responsibility lies entirely with the consumer. All you have to do is create a lot of content that is in line with your organisation’s values.Read more
Video
Who sees which content? The algorithm decides.
Less is more? Not when it comes to social media content. You need a lot of contact moments to get on the radar and stay there. Then the algorithm decides who sees which content.Read more
Video
Banish content burnout
Sometimes content marketers suffer from a content burnout: they don't know what to post or how to come up with creative content. The drip model offers a solution: take a look at the 'low-hanging fruit' within your organisation, sector and above all: your target group environment. With social posts that you write from the perspective of your target group, you always deliver engaging content.Read more
Video
Is Facebook passé? No way!
Many young people are on Snapchat and TikTok today. In spite of that, Facebook, with 70% active users, remains the largest social network in Flanders. Do you want to reach your audience? Then consider using Reels. Facebook can also deliver strong results for B2B marketing, especially in combination with LinkedIn.Read more
Video
Does your brand have to be on TikTok?
TikTok offers unprecedented potential for organic reach, but also brings challenges: privacy issues, diverse content and users; and a powerful algorithm. Post multiple times a day and focus on native content instead of your own campaign materials.Read more
Video
Which formats work on social media?
Since TikTok boosted vertical videos, they have dominated all platforms. Using reels strengthens the bond with your video first users and gives you more organic reach and improves your marketing results.Read moreVideo
Conversation management: truth, courage and action
Conversation management is a shift from webcare to webdare. Where in the past, brands mainly responded to negative experiences and complaints on their own channels, now you join conversations with your consumers on your own and other channels. This increases your visibility and positions you in the market.Read more
Video
Social media marketing: tried and tested by Dewaele
Content strategist Sam talks to Vanessa Loose, marketing manager at Dewaele. For Belgium's largest independent estate agent, social media are incredibly important. With a healthy mix of trends and evergreen topics, they always stay on the radar as a life partner in living and business through social media.Read more
Case
How do you give healthcare professionals a shared purpose for care?
GZA asked iO to develop a welcoming employer branding campaign. Learn more about how we tackled that challenge.Look at this client story
Case
How do you support employees in their professional and personal growth?
The Lifelong Learning Program by Kemin is an employee development initiative, designed to support colleagues and partners in their personal and professional growth.Look at this client story
Case
How do you attract more volunteers with a dynamic recruitment campaign?
With this social campaign we got more people interested in signing up as a volunteer, so that De Kindertelefoon can continue to offer a listening ear 365 days a year.Look at this client story
Case
How do you start the conversation about inheritance and legacy?
Adopting a thoughtful strategy, our experts created relevant content about inheritance in the 'Erfgenamen' campaign.Look at this client story
Case
How can you teach children about the dangers of social media?
The tool will help children learn about the impact of high screen time on their mental and physical health.Look at this client story
Case
How does De Kindertelefoon enhance online reach through clever and creative utilization of TikTok?
For De Kindertelefoon we developed a channel and content strategy to reach kids and young people on TikTok.Look at this client story
Case
how do you enhance the impact of the newsletter for a telecom giant?
Optimizing Content and Presentation: How iO Transformed Proximus' Newsletter Engagement. Read the case here.Look at this client story
Case
How do you transform two telecom giants into one powerful brand?
Entopic/iO rewrote all content to a new tone of voice for the launch of the Odido brand and managed content migration from 2 websites to the new website. Want to know more? Find out in this case.Look at this client story
Case
How do you bring years of delicious creativity to life?
With creative always-on and ad hoc campaigns, our experts help Manna Sauzen grow into a leading Belgian brand.Look at this client story
Case
How to present a unified brand story for multiple companies within the same group?
How do you tell a clear online story that pulls traffic towards your website if you represent multiple businesses? Read the case and find out.Look at this client story
Case
Finding and offering the right location to turn a special event into a favourite memory
Discover how iO made the websites and the personal admin portal of High Profile Locaties more manageable, findable and scalable. Read the case study.Look at this client story
Case
Repositioning a meat brand in full transition
Discover how iO helped Imperial transform into a future-proof food brandLook at this client story
Case
A creative blend of skills
Discover what iO does for airport & travelers: from branding to creative campaigns and content creation.Look at this client story
Case
How we put Brussels Airport on the map with influencer marketing
iO takes Brussels Airport to new heights with influencer marketing. Read how we did it.Look at this client story
Case
How does a leader in furniture hardware ensure GDPR compliance and cost efficiency for all their banners?
We ensured GDPR-compliant, cost-efficient cookie management for Van Hoecke's platforms using CookieHub. Read our success story.Look at this client story
Page
WWVD: Download the presentations of Thursday 30 March 2023!
The first day of the Webwinkel Vakdagen (WWVD) is over! Still want to reminisce? Download the presentations of the lightning talks here.Read morePage
Give the Webwinkel Vakdagen (WWVD) a successful follow-up, together with iO!
As far as we are concerned, the Webwinkel Vakdagen (WWVD) was a great success! Did you think so too?Read more
The perfect mix of performance & brand…
Marketing is not just about selling your products and/or services. You also need to promote your brand and build a relationship with your target audience. That's why we strive to achieve the right balance between performance and brand in your campaigns.
On the one hand, we use the right mix of words and images — supported by data and focused on achieving your KPIs. On the other hand, we work on increasing the awareness of and the experience customers have with your brand. We don’t do this by simply focusing on impressive statistics, but by highlighting what your brand stands for; your story, your values, your approach.
… with a multimedia & cross-media approach
At iO, we always ensure the right mix of channels and media, both online and offline. From beautiful videos to mind-bending print campaigns. From computer and smartphone screens to the streetscape. We make sure you’re present in the entire living environment of your target audience.
We create relevant touchpoints for the right people to discover your brand, products, and/or services. Touchpoints that reinforce each other and also align with the rest of your marketing, beyond advertising. This way, we make the complete picture fit together and can truly deliver impact and results.
"With a fully integrated, in-house team, we are capable of devising comprehensive 360° strategies (on- and offline) with unmatched flexibility and delivery time."
Eli Ivens, Head of Media Services
iO x Google in numbers
150+
Google experts
400+
clients in BE and NL
€2.000.000+
media spend per month
Why digital marketing is for you
Digital marketing is our flagship service. This is how we ensure a qualitative, sustainable stream of potential customers. From lead generation to awareness, brand experience and 360° or cross-media campaigns, our experts are at your service with their knowledge and experience. They stick to the importance of the right data, but with a heart for creativity in every solution.
Unleash the potential of your brand with digital marketing
How well do you know your brand and your target group? By understanding the DNA of your brand well, you know what you can translate into imagery and communication. That way, you first grab your audience's attention and then exert influence. Better yet, that's what our experts do. They dive deep into your DNA to fine-tune your digital (performance) marketing and translate the strategic lines into tactical campaigns.
Our Google Premium Partnership ensures you receive up-to-date marketing knowledge from Google — as well as Premium Google Support for regular beta access.
Our focus from the outset is on your organisation's desired results: together, we'll be on the same growth path from day one.
We also make time for advice on changes in privacy legislation and the advantages of first-party data.
We add efficiency and creativity to our customer-first strategies, using platform-specific creative services.
Why HubSpot should be included in your advertising strategy
Third-party cookies are disappearing, Facebook targeting options have all but vanished, and Facebook and LinkedIn Message ads are no longer available in Europe. In short, targeting and personally addressing your target group are becoming increasingly difficult. Companies will have to rely on first-party data and alternative targeting options. And HubSpot could play a big role in this.
Nice to meet you, we’re iO
iO is a “blended agency”. We break down the walls between the agency, technology, and consultancy worlds. This creates a new way of working together. That's why we help you to sustainably shape and improve your entire brand experience from start to finish. We merge talents in strategy, creativity, content, marketing, technology, and data. This way, we harness the power of working together smartly.
Want to work on your project together?
Just leave your information below. Our experts are happy to help!
Your contact:Bas,Managing Director Belgium