A data and segmentation strategy for smart decisions

Data has never been this crucial to communication processes. Data flows help organisations make strong decisions and optimise the marketing mix. Data analysis will only become more important in making a difference:

• Data mining still has potential to grow, as well as a considerable learning curve for companies that use it, so there’s a lot of potential in insightful data;

• By grouping data sources into 1 single version of truth (a so-called data warehouse) and running reporting and intelligence on it, you can predict user behaviour and trends.

• A measuring plan and implementation workflow are crucial parts of a data strategy because they have a big impact on data quality and therefore on the quality of data-driven decisions.

• Market research will give you the necessary context for data insights.

At iO, we have created a team of experts in technology, strategy, content, and marketing, who all combine their extensive knowledge and expertise to shape your data collection. They do this with the right insights, advice, segmentation techniques and data care packs – providing data you can base all your next moves on.