We migrated over 200 websites to a standardised setup for JDE Peet’s, relying on our expertise and AI. Learn more about this case here.

From 13,000 to 850 pages: discover how the Municipality of Amstelveen & Aalsmeer website simplification improved online services. Read the case.

Discover how iO improved the user experiences on the Maastricht University corporate website with the right information only a click away for both students and staff. Read the case.

How do you develop a digital and internationally deployable retailer concept that takes your customer experience to the next level?

Discover how iO helped Imperial transform into a future-proof food brand

Discover how iO made the websites and the personal admin portal of High Profile Locaties more manageable, findable and scalable. Read the case study.

For Prowise, an interactive display and educational software expert, iO designed a new WordPress website complemented by a new brand voice and copy.

How does iO keep its long-term relationship with Farmaline fresh as a daisy? By mixing trust with a profitable synergy of tech and marketing services.

How do you develop a virtual experience platform that takes your customer experience to the next level?

Brussels Airport: a look at the digital platforms iO built for the ultimate passenger experience.

New technology, internet-of-things and proof-of-concepts. Find out how iO is introducing innovation at Brussels Airport.

Discover how the online presence of Firda was revamped with a new Drupal platform. With seamless integrations, simplified forms and an improved design.

Discover how awareness, behaviour change, and hyper-local personalization lead to cost efficiency and relevance at the right moment.

Find out how iO developed an online platform and iOS and Android apps for the online bank Knab, from UX/UI design to development. Read the case.

Read more about how we rebranded law firm Argo and discover the various mix of digital solutions we used to do so.

Discover how the JLR Gateway, built in Drupal, acts as a central hub for dealer communication, processes, and collaboration.

How do you transform public services into a personal and efficient citizen experience? At the GOv FORWARD event, innovators come together to turn public services into meaningful, human experiences. Whether you're focusing on policy or direct citizen engagement, discover practical insights and collaboratively create impactful solutions. Join us and help shape the future of citizen-centric services!

Are you feeling the pressure to deliver instant, personalised content across multiple channels? Do you struggle with missed deadlines or inconsistent messaging? Let's explore how automation can solve these challenges and revolutionise your content strategy.

The pressure to digitise is immense: to the extent that smaller and medium-sized companies can no longer ignore it. But without a dedicated IT manager and with limited budgets, the digital revolution can seem like a distant dream. Yet nothing could be further from the truth. We would like to help you get started in this blog, (and in the white paper that inspired it).

What do your customers expect from you in 2025? How are emerging technologies like AI and major branding trends influencing their behaviour? Let us inspire you as we unpack the biggest insights from CES 2025 in Las Vegas, the world’s leading tech conference. This webinar will help you understand what’s driving customer behaviour and expectations in a rapidly evolving landscape – and how to adapt your strategy so you can meet these challenges. 

Drupal’s latest release couldn’t go unnoticed at iO. Our developers gathered for a dedicated launch party to explore how this update would better support them in delivering projects for our clients. Maarten Heip, Drupal Lead at iO, wrote this reflection following the release of Drupal CMS 1.0.

Do your customers know that they can find what they are looking for on your website easily? Conversational search, supported by an AI chatbot, makes it possible for your visitors to navigate your content seamlessly. The result? Better customer experiences. Introducing new technology such as conversational search can be challenging and is never without risk. In this webinar, we will take you through the ins and outs, to ensure that you and your organisation can get the best out of this innovation.

This article was originally published on marketingreport.nl  IO’s Evelyne Berden, Domain Lead Marketing Automation, and Jolien Struyf, Team Lead Marketing Automation travelled to Boston in the United States to attend the HubSpot INBOUND conference between 18 and 20 September. This conference focuses on the latest developments in marketing, sales, AI and customer experience. They spoke to Marketing Report about their experiences and everything they learned at INBOUND. 

For many organisations, their digital platform is essential infrastructure: a versatile technology foundation on which they can build and run their digital operations. With a strong and flexible digital platform, you can stay ahead of your competitors by providing your customers with the best user experience that fits seamlessly with your business goals. But how do you ensure that your platform helps you to really make a difference?

An overwhelming array of marketing technology choices often leads to a fragmented and inefficient MarTech stack. Discover how to optimise your stack, strengthen integrations, and build a future-proof MarTech strategy.

Navigating the rapidly expanding MarTech landscape can be overwhelming, but with a clear strategy and focused approach, you can build an effective MarTech stack that drives your marketing success.

As a digital marketing professional, you know customer experience is all about planning. But with the digital world getting more complex by the day, what should you focus on in 2025? Which processes will be most affected by artificial intelligence?   Sign up for our webinar to learn how your organization can prepare for AI's impact on tomorrow’s customers' experiences. 

A brand's story is shaped by content. In the coming years it isn’t just about what content you create, but about how your brand retains authenticity and flexibility in an ever-growing digital landscape.    Platforms are diverse, audiences are fragmented, and attention spans are shorter than ever.  Today the central question is: "How can you be sure that your brand is communicating in an authentic and effective way?" It's about communication that doesn’t just connect with people, but actually touches them.   After reading this Insights Paper, you will have an in-depth understanding of the complexity of target audiences, the dynamics of platforms, the impact of AI, evolving content formats, and the value of content to brands. 

Is generative AI (GenAI) only useful for automating boring tasks or producing mediocre visuals and lacklustre, uninspired texts? Or can it add real value to the creative process? And if so, how do you use it to come up with new concepts and create unique stories? Gijs Besselink, Art Director and AI expert at iO, uses his experience to answer these questions and more.

There is unrest in the SEO landscape, and it's no surprise given the rapid changes taking place. With the advent of AI, the future of SEO suddenly seems uncertain. The number one search engine is vigorously testing AI applications, reducing the need to click through to websites. This has serious implications for everyone whose traffic is partially dependent on Google, including e-commerce.

Discover how prioritising accessibility can transform digital presence and drive business success.

How do you navigate through the jungle of tooling? How do you maintain an overview of your MarTech stack? This webinar will show you how to navigate your MarTech stack in simple steps and get to the essence: tools you really need.

Discover how a composable architecture provides the flexibility to quickly respond to market changes and deliver an exceptional customer experience.

The impact of AI on search engine marketing and business models is huge. So start experimenting now, advises iO CEO Pieter Janssens. 

With over fifty new features every month, the HubSpot express train shows no signs of slowing down. Last month at the annual INBOUND event in Boston, you could explore all the latest updates and get an exclusive preview of the roadmap for the coming year. Couldn't make it? Sign up quickly for our free webinar to get a concise overview of all the highlights from INBOUND '24.

With the recent launch of iOS 18, the messaging service Rich Communication Services, or RCS, is finally widely available. This can have a huge impact on how brands and marketers reach their customers. In this article, we dive deeper into the ins and outs of RCS and why at iO, we believe that it will provide better experiences. 

With the introduction of the Open Government Act (Woo), the disclosure of information has become of greater importance. It’s wise to have a solid process and powerful digital tools in place to help your organisation comply to the Woo. But where to start? In the webinar ‘How to easily gain complete control over the Woo publications of your organisation’ we’ll show you how to set up this in a sufficient and user-friendly way. 

When you look something up on the Internet, you always do so with a specific intention. Whether it's to gather information, compare products or actually make a purchase. Either way, you want to see results that match your intent as closely as possible. This intent - called search intent - is a crucial factor for both Google and marketers. 

Drupal recently launched the latest version of its unsurpassed CMS: Drupal 11. As a Certified Drupal Partner, our 130-strong Drupal team is eager to get started helping companies find their way around. After all, Drupal 11 offers a lot of new features that improve the user experience, increase performance and streamline development processes.

With the introduction of the Open Government Act (Woo), the disclosure of information has become of greater importance. It’s wise to have a solid process and powerful digital tools in place to help your organisation comply to the Woo. But where to start? In the webinar ‘How to easily gain complete control over the Woo publications of your organisation’ we’ll show you how to set up this in a sufficient and user-friendly way. 

Conversational search in the form of an AI chatbot lets your website visitors interact with your content, resulting in a better customer experience.

Conversational search in the form of an AI chatbot lets your website visitors interact with your content, resulting in a better customer experience. Conversational search is an advanced search method that uses natural language processing to understand search queries and provide relevant results. Instead of entering search terms, users can formulate searches as they would in a normal conversation.

Instead of depending on one big software suite, the ‘composable approach’ enables organisations to customise their IT infrastructure by selecting and integrating the most suitable components for their specific needs. However, composable is not a universal solution. In this whitepaper we break down the composable concept, explain the core principles and its potential impact on your organisation’s digital ecosystem. We help you determine a realistic timeframe for transitioning to a composable architecture and evaluate whether your business is ready to embrace composability. Finally, we explore diverse migration strategies for a smooth and seamless transition.

In an increasingly digital world, accessibility is more important than ever. This whitepaper will show you why digital accessibility is not only a legal requirement, but also an ethical necessity. With more than 32.2% of the Dutch population having some kind of disability, it is essential that you design inclusive digital products. This whitepaper explores:

XM Cloud is the CMS of Sitecore’s new Composable DXP. It is a further development of their original CMS, but packed and serviced completely different. It’s SaaS, less hassle to maintain, quicker and easier to develop on, a lot easier to work with for content editors, but still as powerful and versatile as before. So when starting a new Sitecore implementation, choosing XM Cloud over the original Platform DXP is a no-brainer. But what about migrating your existing implementation to XM Cloud? There is no set upgrade path and your starting position greatly influences the desired route to take, but also the business case behind such a migration. In this article I will share my view on the important differences, challenges, benefits, caveats, possible approaches for a migration roadmap, and everything you would like to know and consider before embarking on this journey.

The fact that a flawless digital experience is crucial to consumers, is not new — every day we experience this ourselves when using apps or ordering things online. Less known, but just as crucial, is the partner experience (PX). Especially for financial institutions (such as banks, insurers or payment companies) a seamless PX is invaluable. Friso Geerlings, Technology Director at iO, explains why this is the case and how you can safeguard your PX. 

Is AI the big monster some make it out to be? The one waiting in line to take over our job of content marketeer? One thing’s for sure: artificial intelligence is no hype. It’s here to stay, and it’s up to us to deal with it. At iO, we’re always looking at new ways to create value. AI turns out not to be a solution, but rather a means to an end. In this blog post, we explain how we use an AI copy assistant to write large volumes of copy in a cost-effective way. 

In our increasingly digital world, accessibility is more important than ever. This whitepaper highlights why digital accessibility is not only a legal requirement, but also an ethical necessity. With more than 25% of the European population having some form of disability, it is essential to design inclusive digital products.

How do you navigate through the jungle of tooling? How do you maintain an overview of your MarTech stack? This webinar will show you how to navigate your MarTech stack in simple steps and get to the essence: tools you really need.

For many companies, digital platforms are the backbone of their operations and critical to exceptional customer experiences. This white paper offers strategic insights and practical solutions to address digital challenges such as agility, scalability and security. Download now to take your digital platform to the next level and seamlessly align with your business goals.

iO and Drupal go way back. We have been using the CMS since our early days, so it is fair to say it holds few secrets for our developers. In recent years, the CMS market has evolved enormously, with new systems springing up like mushrooms. And even though many did not survive, there are still a lot of new CMS systems standing strong today. An unusual situation for Drupal, but with the announcement of Drupal Starshot, the answer is now finally here.

Earlier this month, Drupal founder Dries Buytaert took the stage during the annual DrupalCon North America in Portland (Oregon, USA). He delivered what some call the biggest Drupal news in a long time: the official announcement of Drupal Starshot. Being the largest Drupal partner in the Benelux, we at iO would like to shed some light on this upcoming launch.

At iO, we partner with some major players and market leaders in marketing and technology. One of these partners is WordPress, world's largest Content Management System (CMS). There are several reasons why WordPress tops the list of CMS platforms. For one, the platform has a lot to offer for all its target audiences. In this blog, we list its main advantages for marketers.

In markets that are saturated with options and with customers that are overloaded with choices, it's an exceptional customer experience set will set you apart. A Digital Experience Platform can help you accomplish this - and we'll tell you how.

Brussels Airport: In this case story, read how iO has become an extension of the airport.

Since Google Optimize closed its doors in October 2023, you might be wondering where to turn for reliable A/B testing tools. Well, you're not alone. Here at iO, we've navigated the shifting landscape to find the best alternatives for you, uncovering the leading A/B testing solutions that stand out for their innovation and efficiency. This guide is crafted from our expertise to yours, offering a streamlined selection of tools that promise to fill the gap left by Google Optimize and enhance your digital marketing strategies. 

“Refresh your website every five years.” Sound familiar? Well, listen carefully. Because in 2024, things have changed. The tech keeping your website up and running used to be out-of-date after five years. But now, it’s become more stable. So, don’t jump on the new website bandwagon just yet, and do your homework to see what you can repurpose first.

Now that cookies are disappearing, the biggest challenge for everyone in marketing today lies in measuring and analyzing marketing efforts.   Companies currently find themselves facing a bit of a dilemma: on one hand, they want a transparent view of the results of their investments, on the other hand, they know that they need to rely more on data to make their advertising more relevant and efficient.

From March 12, we welcome a significant update in the world of web performance with the introduction of Interaction to Next Paint (INP) as part of the Core Web Vitals. But don't worry, you don’t have to be a web developer to understand: we’ll explain the importance of this update in plain language.

iO developed a website and UX-driven configurator for and with Suzuki Belgium. Read all about it in this case.

Staying up-to-date is key for the safety and smooth running of your site. This is crucially important for CMS systems like Drupal. Regular maintenance and updates are a must for a safe and seamless site experience. Now is the time to learn everything about the switch to Drupal 10 – the latest, safest, and coolest version of Drupal yet.

Are you looking for a CMS that is future-proof? Need a platform that can grow together with your organisation? Drupal is a good choice!

Discover how we customised a business app that semi-automatically schedules the most efficient solution and produces quick reporting.

We helped Carglass, Belgium biggest car windscreens specialist, develop an employer brand for job applicants and employees. Read more about this case.

Find out how iO supported MediaMarkt’s customer service and brought it to life with four different chatbots in 2022.

Blended agency iO gives history an extra dimension for visitors to M Leuven thanks to AI-driven web app.

Facebook is a media company that does not create content. Airbnb has turned the hotel industry upside down without owning any accommodation. Two well-known examples of fast-growing platforms that enable transactions and bring users and products together. The main factor for success in this is their appeal to the right users and adding value by solving problems, providing convenience or introducing new services. They do this using a very strong User Experience (UX) and Developer Experience (DX).

Find out how iO developed one powerful and scalable e-commerce platform for the web shops of all Favorite Gifts' brands. Read the case study.

YER is already big but aspired to double their presence in the world of recruitment and selection and secondment. iO helped them with creating a new brand, internal branding, external activation online and offline and bringing 3 websites into 1 site for all target groups.

Do you want to rebrand your organisation? Is an acquisition or merger imminent? Or do you want to improve your customer experience, and does this require an organisational change?  For these types of digital transformations, changing technology is often a challenging and crucial part for organisations of all sizes. Whether you need to upgrade the CMS system to a newer version, or you want to increase your innovation speed with a headless CMS, there is often one element that receives little attention: the content migration. Far too often, a content migration is nothing more than the last thing on the list, because it’s the technology that requires a lot of attention and budget, isn’t it? How complex can it be to lift and shift the content from the old system to the new? 

Watch the webinar now.

Gosselin, active in international relocations, wanted more leads to boost growth. Our experts helped to bolster their digital presence. 

What it takes to make booking as easy as possible for you? Discover the power of a strong management vision, a streamlined work process, and long-term, open, and transparent collaboration between Landal GreenParks and iO.

Discover the fruitful collaboration between Primagaz and iO in this 'Walk and Talk' video. In this video, you'll get a behind-the-scenes look at the collaborative dynamics between Primagaz and iO. We discuss how we dealt with challenges, how we exploited opportunities and what strategies we developed. We'll take you through our shared journey of growth and success, where trust and a commitment to excellence are central. This Walk and Talk is more than just a conversation - it is a celebration of a collaboration that has stood the test of time. It is a story of mutual growth, of learning and evolving, and of creating value for both organizations.

Do you remember when ... the invention of the computer caused a seismic shift in the job market? People unwilling to work with computers were quickly replaced by people who were; and today everyone carries a laptop. Today the same thing is happening with AI. In this webinar, Rodger Werkhoven will share his passion for Artificial Intelligence and introduce you to OpenAI as a love brand.

From Van Eyck’s brothers' Ghent Altarpiece to Rock Werchter: the Canon of Flanders is finally here. The much-discussed list resulted in a bulky book of more than 300 pages and includes an overview of the Flemish language, culture, and history from the end of the last ice age to today. But there is also an online version: www.canonvanvlaanderen.be . iO developed this on behalf of the Commission Canon of Flanders, which received a mandate from the Flemish Government, Department of Education & Training.

Globally, only 30 percent of companies successfully implement digital transformation. This is because digital transformation touches every aspect of a business: from people and processes to infrastructure and customer relationships. The key to a successful transformation is to pay attention to all these aspects - but that doesn't always happen.  In this white paper, we take you through five common pitfalls in digital transformation and give advice on how to avoid them. 

AI language models, better known as Large Language Models, such as ChatGPT are hot. For some, they are a fine piece of pastime, for others an important tool to achieve business goals – not in the least for SEO and SEA. As they gain plenty of popularity, the complexity of the picture is also becoming clear, just the capabilities of AI. It becomes important to fully understand their potential, and their limitations, before you start working with them.

How fast can you launch new products and services, scale up or scale down sales channels, or provide a better customer experience? The technical complexity of a business often determines its innovation speed. We look at how to transform the 5 key blockers in technology into accelerators for your business. Expert:Raymond Muilwijk, Center of Excellence Lead Technology

In a world where customers are finding their products online at an increasing rate, it’s impossible to ignore e-commerce. Moreover, we’ve become so demanding that businesses need to be able to continuously evolve and improve the user experience. But not every system is equipped to grow along with you in a world that moves at warp speed. Shopware 6 is.

The world is evolving faster than ever. Consumers and stakeholders expect more and more flexibility from companies and organisations. As a result, you need IT solutions that can grow with you.

Are you aiming to keep your Drupal website fast and secure? Then it's time to start planning your upgrade to Drupal 10 now. Our Drupal experts will tell you why it's a wise choice, how to approach it, and the benefits that the upgrade brings.

A headless platform offers a lot of new possibilities for companies. It fits into a digital landscape that connects your customers with your business processes. But what exactly does it mean? And can your company handle the complexity of headless systems? In this white paper we will separate the facts from the fiction and guide you through your first steps in the headless world.

Microservices, API-first, Cloud-native SaaS and Headless have secured their place ​​in the business world. These concepts have existed in their own right for some time and are already fairly well known, but the umbrella term MACH is new. Will it soon be mentioned in the same breath as Cloud and SaaS? And when will it be worth investing in it? Find out in this white paper.

A Customer Data Platform collects your customers’ data and is mainly at home in the more ‘mature’ marketing departments of the organisation. A CDP combines customer data from different platforms and hands it back to you in a 360° package. This whitepaper illustrates how a CDP gets assembled, where its added value lies CDP can be for your organisation and which conditions best serve a CDP.