MS Foundation Campaign - Face it: MS is nerve-wracking - 25.000 faces of Multiple Sclerosis

The impact is significant

There are 25,000 people in the Netherlands who are living with the chronic disease Multiple Sclerosis. The impact is significant, and there are numerous misconceptions about MS among the general public. MS is not a muscular disorder, not everyone is confined to a wheelchair or relies on a walker. However, one underlying aspect is always present in all symptoms: a chronic disease affecting the nervous system.

To raise awareness about the disease and increase knowledge, we developed the campaign ‘Face it: MS is nerve-wracking’ in collaboration with the National MS Foundation.

Challenge

Generating awareness and increasing knowledge about Multiple Sclerosis (MS).

Solution

The ‘Face it: MS is nerve-wracking’ campaign enhances understanding of the disease and confronts misconceptions.

About MS Foundation

The National MS Foundation advocates for improved treatments and a better quality of life for people with MS. This is achieved through research, education, and coaching. The foundation initiates and funds scientific research, provides education through various channels, and empowers individuals in managing MS.

To the website

25.000 faces of MS

MS has 25,000 different faces. That is the message of this (online) campaign, which includes a social knowledge quiz, personal videos, interviews, photography, TV and radio commercials, billboards, and a dedicated campaign website.

At the heart of the campaign are the stories of five individuals with MS. They share the impact of the disease on their daily lives, how they cope with it, and the dreams they have had to adjust. The stories are accompanied by facts about MS to raise awareness about the disease and hopefully attract more donations.

"For me personally, it means a lot to be able to help the National MS Foundation," said Elwin Wientjes, iO advisor. "My wife has MS, so I experience firsthand how nerve-wracking this disease can be. The stories of the five main characters deeply touched me, and their openness about the impact of MS on their lives reaffirmed the importance of this campaign."

"With the campaign 'Face it: MS is nerve-wracking,' we not only give MS a literal face, but we also urge the target audience to confront (the severity of) the disease and take action. Indeed, the campaign is confronting but also gripping due to the real stories that showcase the vulnerability of the main characters."