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In this blog, iO Software Architect Bavo Janss’ takes a deep dive into Web Application Firewalls (WAFs) like Cloudflare. He explains how this software adds an effective, extra layer of security and protects 'healthy' platforms against performance degradation and hacks.
Threats on the internet are constant. The arms race between website administrators and hackers is unrelenting. Although some things have changed in recent years:
For example, broadband internet has become commonplace. Hackers operate from anywhere in the world. As a result, national governments are often powerless to act against the hackers.
On the management side, we can celebrate the fact that the measures are becoming increasingly effective. Standard measures are often sufficient to keep hackers out. In other words: hackers are generally less successful.
This means that it’s only the malicious parties that are changing their strategies. Attacks are better planned, coordinated, and happen quickly. Today, platforms are simultaneously attacked to increase the hackers’ chances of success.
The number of 'bad' bots in total internet traffic is also growing.
Standard packages (e.g., DPPs, CMSs and commerce platforms) are growing in popularity as a target among hackers. Synchronised attacks, where large numbers of platforms are targeted at the same time, cause considerable performance degradation, even if there is no immediate vulnerability in that specific platform. In this situation, the hacker does not achieve their goal but even in the event of unsuccessful hacks, for normal users, the platform is no longer functional, very slow or even completely unreachable for a short time. This is bad for sales and terrible for your online reputation.
How does this happen?
Large CMS platforms such as Sitecore, Umbraco, Drupal and WordPress and commerce platforms such as Magento and Shopware are standard packages that are widely used worldwide. This is interesting for hackers and malicious attackers. There are at least two reasons for this:
1. Once a hacker has knowledge of a possible leak in a standard package, he can easily attack hundreds of thousands of platforms using a single script. Even though security patches are often released quickly for known leaks, there is always a short period in which hackers can try to exploit a leak. After all, upgrading a platform takes time and isn’t always immediate.
2. Additional modules or plugins are another vulnerability in standard packages. You can install them quite easily and are usually relatively inexpensive and useful for their intended purpose. But these modules often only have a relatively small user group, much smaller than the core platform’s so leaks in specific modules are often not discovered as quickly or quickly enough. Naturally there are hackers who only focus on modules and plugins, looking for vulnerabilities. If they are successful, they then coordinate attacks on a lot of platforms at the same time.
In both cases, the 'healthy', secure platforms are also negatively impacted by this because all platforms are attacked, whether a vulnerable module or plugin is installed or not.
Intercepting threats with a Web Application Firewall
A Web Application Firewall (WAF) is a proven and effective way to resist all these types of threats. A WAF scans the content of incoming and outgoing traffic and can recognise and block common forms of abuse. By using 'rules', specific traffic behaviours through the web server are recognised and filtered.
The maintenance of these rule sets has become a new arms race. It’s almost a full-time job for website and webshop administrators. And for hackers, the challenge is to be quick enough to get their attacks around the WAF because they are detected quickly by WAFs around the world.
How about a bigger digital presence?
Gone are the days when a website was enough for a proper, digital presence. Our experts happily assist in bringing about a digital ecosystem - optimized and on-brand - fit to serve your business goals.
Cloud Managed WAFs like Cloudflare
New players in this arms race are the Cloud Managed WAFs. Cloudflare is one of the largest cloud-based SaaS solutions. It takes care of the difficult issues of compliance, regulation, and the continuous updating of 'rules’. Cloud Managed WAFs have three main advantages:
Better platform performance: all traffic blocked by the Cloud Managed WAF is kept away from the provider's infrastructure and thus does not contribute to load and performance degradation.
Cost-efficient: the implementation and adjustment of new 'rules' is carried out centrally and with prevention in mind. This saves maintenance and development costs for companies.
Effectiveness: The Cloud Managed WAF analyses thousands of platforms at the same time, outside of the business’s own infrastructure. As soon as a threat emerges on other platforms, preventive 'rules' are added that are also used for your platform. Hacking attempts are therefore mapped much earlier and faster.
The benefits are not only tangible when measuring performance, cost, and effectiveness, but they also impact team focus. Implementing a Managed Cloud WAF means that business owners and developers can focus on their main priority: (further) developing their business and running a successful platform.
Cloudflare is one of the larger players in the field of Cloud Managed WAFs. Its size means that they have the resources to facilitate a particularly effective layer of security, but they are also reasonably priced. Starting at $20 per month, Cloudflare offers an unrivaled package of benefits. However, it's always worth checking whether Cloudflare is the best option for your organisation. Cloudflare cannot guarantee that your data will remain in the EU, while this can be desirable from a legal point of view. In this case, it might be better to consider AWS or Azure's WAF. These solutions are more expensive, so should only be considered if the geographical data location of your data is absolutely necessary.
It's always a good idea to consider a WAF, such as Cloudflare, to give your own platform an extra layer of security. With a growing number of automated attacks on widely used platforms, it is essential to arm yourself and protect your business and your customers effectively against them.
Bavo Janss
Software ArchitectBavo Janss is a true software veteran – starting out delivering office automation to clients working with mainframe terminals, 25 years ago. Later he witnessed the rise of the internet, modern websites, e-commerce, and social media. It only made him appreciate the biggest gift of modern tech: knowledge access – without that dial-up modem noise.
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For many companies, digital platforms are the backbone of their operations and critical to exceptional customer experiences. This white paper offers strategic insights and practical solutions to address digital challenges such as agility, scalability and security. Download now to take your digital platform to the next level and seamlessly align with your business goals.Read moreWhitepaper
Get ahead of the curve: make digital accessibility your priority
In an increasingly digital world, accessibility is more important than ever. This whitepaper will show you why digital accessibility is not only a legal requirement, but also an ethical necessity. With more than 32.2% of the Dutch population having some kind of disability, it is essential that you design inclusive digital products. This whitepaper explores:Read moreWhitepaper
The CTO guide to a composable architecture
Instead of depending on one big software suite, the ‘composable approach’ enables organisations to customise their IT infrastructure by selecting and integrating the most suitable components for their specific needs. However, composable is not a universal solution. In this whitepaper we break down the composable concept, explain the core principles and its potential impact on your organisation’s digital ecosystem. We help you determine a realistic timeframe for transitioning to a composable architecture and evaluate whether your business is ready to embrace composability. Finally, we explore diverse migration strategies for a smooth and seamless transition.Read moreWhitepaper
How content and creation delivers brand success
A brand's story is shaped by content. In the coming years it isn’t just about what content you create, but about how your brand retains authenticity and flexibility in an ever-growing digital landscape. Platforms are diverse, audiences are fragmented, and attention spans are shorter than ever. Today the central question is: "How can you be sure that your brand is communicating in an authentic and effective way?" It's about communication that doesn’t just connect with people, but actually touches them. After reading this Insights Paper, you will have an in-depth understanding of the complexity of target audiences, the dynamics of platforms, the impact of AI, evolving content formats, and the value of content to brands.Read moreBlog
Nurture your internal talents with your own digital academy
How do you, as an organisation, deal with talent in a world that is rapidly, digitally transforming? Digital transformation goes beyond the implementation of new tools, processes, and structures, it is – above all – a human story. Your employees, together, form the talent that makes your organisation strong. Knowledge is the source of everything you do when it comes to strengthening and expanding your 'human' capital. Tailor-made and well presented, through a digital academy.Read moreBlog
The GDPR privacy regulation. What does it mean for you and your website?
In 2018, the General Data Protection Regulation came into effect. These European regulations caused quite the uproar in their day, yet sometimes they are still an afterthought. But nearly every organisation handles personal data. Are you collecting email addresses for a newsletter? Do you have a customer database? Do you have a contact form on your website? Then you need to adhere to these privacy regulations.Read moreBlog
What makes a successful self-service portal?
A self-service portal is a great way to offer your customers better service and set up your sales processes more efficiently. We explain what a self-service portal is and what you need to make it a success.Read moreBlog
Everything on B2B self-service portals
An online environment to place orders, contact customer service and searching information is a given in B2C. Luckily, we also see an increasing number of B2B companies investing in these kinds of portals. We’ll explain what a B2B self-service portal is and what the benefits for both companies and customers are.Read moreBlog
The power of self-service in transportation and logistics
For organisations in transportation and logistics, it’s no longer enough to just get your shipments from A to B on time. Both private and business customers expect (demand) a top-tier service level these days. In this article, we’ll explain how a self-service portal can offer optimal service in the logistics industry.Read moreBlog
Investing in a self-service portal? There are 3 clear benefits for your business
Does your organisation spend a lot of time providing your customers with information and support about services? For example, scheduling delivery or maintenance appointments, contract management, changing customer data or taking orders? In most cases, these common interactions are all related to information that is connected to your services or products. And it is precisely these interactions that you can digitise effectively in a self-service portal.Read moreBlog
'Get a taste of AI' #1: Innovating with Large Language Models (LLM) as taste-maker
Anyone who has tried ChatGPT knows that we are at the dawn of a new era. A lot of businesses want to respond to these developments, but often still regard generative AI as a black box. The complexity and lack of transparency can lead to timidity and restraint, while AI as a technology offers a lot of unique opportunities and possibilities. Do you want your business to get ahead of the curve? Then you have to give AI a try: experiment, learn and apply. Experimentation is the only way to learn how and when AI can deliver value to your business operations.Read moreBlog
'Get a taste of AI' #2: Generative AI in practice - How to create business value from day 1
When you understand AI’s full potential you can use it purposefully. But how do you translate the versatile possibilities of AI into the specific context of your everyday business operations?Read moreBlog
How do you guarantee that innovation is successful in your organisation?
Exploring new markets, creating new revenue models, developing new products and solutions: there is consensus in most companies about the need for innovation. But guaranteeing the success of your innovation interventions is not a straightforward process. In this article we share 5 tips that you can use to increase the chances of your innovation process being successful.Read moreBlog
Get the latest updates from iO through our WhatsApp Channel
Yay! There's a new way to get bite-sized content and insights from iO. In the fall of 2023, Meta launched WhatsApp Channels in more than 150 countries - including ours.Read moreBlog
AI tools that add real value to your business processes
Technology is in a constant state of change. The great evolution of recent years has been AI. Today, it's a powerful tool that can radically change the way we solve problems and create value. But how should we really look at AI? And how can we make sure it becomes more than just an empty gimmick?Read moreBlog
2024: the next step for analytics and tracking in a 'privacy first' world
You may not have noticed, but a lot has changed in terms of analytics and tracking over the past five years. This is partly because we've already grown accustomed to many changes, and partly because their impact has come very gradually. Half a decade ago, no one knew of the existence of a cookie banner, a year later everyone thought they could never get used to it, and today we don't know any better. We've made serious strides in terms of data regulation, and perhaps the biggest steps are yet to come in 2024.Read moreBlog
2023: a year in an era of change
Does the name Leonhard Huizinga still ring a bell for anyone? Once a popular Dutch writer, now forgotten. He made his debut in 1936 with the book 'De Gestroomlijnde Wereld'. Already a wanderer at a young age, Huizinga's book opened an unknown world to many readers. An exotic world, which seemed to be getting smaller and smaller, because it was more accessible by car, train, boat, and airplane. Faster, more comfortable and with more and more streamlining — quite literally. Curious, boundless, full of wonder. Not realising, as early as 1936, that over that same world lay the shadows of tomorrow.Read moreBlog
4 tips to develop a successful measurement plan
More and more organisations want to measure the return on investment of digital platforms accurately. But how do you develop a successful measurement plan?Read moreBlog
The future of AI: which 5 trends make their mark on 2024?
We are standing at the beginning of a new economic era with AI and automation as driving forces. Customer interaction is radically being transformed, and the rise of generative AI heralds one of the biggest revolutions ever. As far as AI is concerned, the near future is still a bit unpredictable, but one thing is certain: companies that really want to make a difference should resolutely opt for a digital strategy built upon resilience, productivity and efficiency. Let’s delve into the five most remarkable AI trends for 2024.Read moreBlog
‘Get a taste of AI’ #3: How vectors add flavour and value
Every new era requires new fuel, and the AI era is no exception. Simply collecting raw data is not enough to effectively utilise generative AI – you also need to process and interpret the data. The vector database bridges the gap between data and AI, enabling valuable output and optimal customer experiences. In this article in our ‘Get a taste of AI’ series, you will learn how vectors work and gain the tools to apply them in your daily practice. The term “vector” may not be familiar to the general public, but its impact certainly is. Vectors provide more accurate results and recommendations in search engines and recommendation engines, improving the user experience. They add context and relevance, making the difference between a positive and a negative experience. But how does this work exactly? And how can your organisation leverage vectors for AI?Read moreBlog
Work smarter, not harder: your guide to masterful productivity with AI
Are you tired of all the grand promises surrounding AI? Do trends come and go without leaving a lasting impact? Are you yearning for a down-to-earth answer to the question, "What can I truly gain from AI in my daily work?" Our Art Director and AI pioneer, Gijs guides you in this blog interview. Why can he only guide you? Because there's no one-size-fits-all approach. AI is tailor-made, but it can significantly simplify and enhance your work. Within minutes, promises Gijs, you can achieve powerful mass production. His practical tips might just transform your daily workflow or, at the very least, encourage you to rethink it. Discover how in this interview.Read moreBlog
The six digital and marketing trends for 2024
The rise of AI, shifts in the social media landscape, and the end of third-party data...2023 was, to say the least, a tumultuous year. But this year, marketers and their organizations are also facing significant challenges. Discover the six digital and marketing trends that will dominate 2024 and, most importantly, how you can successfully tackle them.Read moreBlog
Google introduces Interaction to Next Paint as a new Core Web Vital
From March 12, we welcome a significant update in the world of web performance with the introduction of Interaction to Next Paint (INP) as part of the Core Web Vitals. But don't worry, you don’t have to be a web developer to understand: we’ll explain the importance of this update in plain language.Read moreBlog
Why WordPress is the perfect CMS for marketers
At iO, we partner with some major players and market leaders in marketing and technology. One of these partners is WordPress, world's largest Content Management System (CMS). There are several reasons why WordPress tops the list of CMS platforms. For one, the platform has a lot to offer for all its target audiences. In this blog, we list its main advantages for marketers.Read moreBlog
How to create an AI copywriting assistant with custom GPT
Is AI the big monster some make it out to be? The one waiting in line to take over our job of content marketeer? One thing’s for sure: artificial intelligence is no hype. It’s here to stay, and it’s up to us to deal with it. At iO, we’re always looking at new ways to create value. AI turns out not to be a solution, but rather a means to an end. In this blog post, we explain how we use an AI copy assistant to write large volumes of copy in a cost-effective way.Read moreBlog
Drupal Starshot announced: 5 things you need to know
Earlier this month, Drupal founder Dries Buytaert took the stage during the annual DrupalCon North America in Portland (Oregon, USA). He delivered what some call the biggest Drupal news in a long time: the official announcement of Drupal Starshot. Being the largest Drupal partner in the Benelux, we at iO would like to shed some light on this upcoming launch.Read moreBlog
Drupal sets new standards with Starshot
iO and Drupal go way back. We have been using the CMS since our early days, so it is fair to say it holds few secrets for our developers. In recent years, the CMS market has evolved enormously, with new systems springing up like mushrooms. And even though many did not survive, there are still a lot of new CMS systems standing strong today. An unusual situation for Drupal, but with the announcement of Drupal Starshot, the answer is now finally here.Read moreBlog
Why a seamless partner experience is crucial for your organisation
The fact that a flawless digital experience is crucial to consumers, is not new — every day we experience this ourselves when using apps or ordering things online. Less known, but just as crucial, is the partner experience (PX). Especially for financial institutions (such as banks, insurers or payment companies) a seamless PX is invaluable. Friso Geerlings, Technology Director at iO, explains why this is the case and how you can safeguard your PX.Read moreBlog
Conversational search: what is it and why do you want it?
Conversational search in the form of an AI chatbot lets your website visitors interact with your content, resulting in a better customer experience. Conversational search is an advanced search method that uses natural language processing to understand search queries and provide relevant results. Instead of entering search terms, users can formulate searches as they would in a normal conversation.Read moreBlog
Discover conversational AI search
Conversational search in the form of an AI chatbot lets your website visitors interact with your content, resulting in a better customer experience.Read moreBlog
Drupal 11: innovative features for better UX, performance and development
Drupal recently launched the latest version of its unsurpassed CMS: Drupal 11. As a Certified Drupal Partner, our 130-strong Drupal team is eager to get started helping companies find their way around. After all, Drupal 11 offers a lot of new features that improve the user experience, increase performance and streamline development processes.Read moreBlog
What is search intent? And why is it important for SEO?
When you look something up on the Internet, you always do so with a specific intention. Whether it's to gather information, compare products or actually make a purchase. Either way, you want to see results that match your intent as closely as possible. This intent - called search intent - is a crucial factor for both Google and marketers.Read moreBlog
iOS 18 and RCS: a gamechanger for brands and marketers
With the recent launch of iOS 18, the messaging service Rich Communication Services, or RCS, is finally widely available. This can have a huge impact on how brands and marketers reach their customers. In this article, we dive deeper into the ins and outs of RCS and why at iO, we believe that it will provide better experiences.Read moreBlog
AI is changing how we search and it is time for brands to face this head-on
The impact of AI on search engine marketing and business models is huge. So start experimenting now, advises iO CEO Pieter Janssens.Read moreBlog
How AI is enhancing creative processes
Is generative AI (GenAI) only useful for automating boring tasks or producing mediocre visuals and lacklustre, uninspired texts? Or can it add real value to the creative process? And if so, how do you use it to come up with new concepts and create unique stories? Gijs Besselink, Art Director and AI expert at iO, uses his experience to answer these questions and more.Read moreBlog
AI & E-commerce: 8 tips for navigating the changing SEO landscape
There is unrest in the SEO landscape, and it's no surprise given the rapid changes taking place. With the advent of AI, the future of SEO suddenly seems uncertain. The number one search engine is vigorously testing AI applications, reducing the need to click through to websites. This has serious implications for everyone whose traffic is partially dependent on Google, including e-commerce.Read moreDossier
Dossier: Get a taste of AI – Discover the endless possibilities of AI
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24 insights for 2024
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Dossier: Maximize your marketing efforts with HubSpot
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Dossier: Drupal. Why big brands rely on Drupal CMS.
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Dossier: Composable, the key to flexible business architecture
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Dossier: The Opportunity Report
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Transforming technology into a catalyst for innovation
How fast can you launch new products and services, scale up or scale down sales channels, or provide a better customer experience? The technical complexity of a business often determines its innovation speed. We look at how to transform the 5 key blockers in technology into accelerators for your business. Expert:Raymond Muilwijk, Center of Excellence Lead TechnologyRead moreVideo
AI - The future is not what it used to be
Do you remember when ... the invention of the computer caused a seismic shift in the job market? People unwilling to work with computers were quickly replaced by people who were; and today everyone carries a laptop. Today the same thing is happening with AI. In this webinar, Rodger Werkhoven will share his passion for Artificial Intelligence and introduce you to OpenAI as a love brand.Read moreVideo
The Canon of Flanders: from Van Eyck’s brothers' Ghent Altarpiece to Rock Werchter.
From Van Eyck’s brothers' Ghent Altarpiece to Rock Werchter: the Canon of Flanders is finally here. The much-discussed list resulted in a bulky book of more than 300 pages and includes an overview of the Flemish language, culture, and history from the end of the last ice age to today. But there is also an online version: www.canonvanvlaanderen.be . iO developed this on behalf of the Commission Canon of Flanders, which received a mandate from the Flemish Government, Department of Education & Training.Read moreVideo
Primagaz & iO: a shared journey of growth and success
Discover the fruitful collaboration between Primagaz and iO in this 'Walk and Talk' video. In this video, you'll get a behind-the-scenes look at the collaborative dynamics between Primagaz and iO. We discuss how we dealt with challenges, how we exploited opportunities and what strategies we developed. We'll take you through our shared journey of growth and success, where trust and a commitment to excellence are central. This Walk and Talk is more than just a conversation - it is a celebration of a collaboration that has stood the test of time. It is a story of mutual growth, of learning and evolving, and of creating value for both organizations.Read moreCase
How do you increase your conversion rate with thorough UX research?
Improve the User Experience of the entire customer journey with UX researchLook at this client storyCase
How do you transform your distribution company into a digital one-stop-shop?
Automotive old-fashioned? Not at iO! Read in our case how we set up a new webshop for Pacauto, distributor of automotive supplies.Look at this client storyCase
How do you build a global B2B platform tailored to foodservice professionals?
How to build a multi-site, multi-language, global B2B platform for lead generation and online branding - iOLook at this client storyCase
How can you give all Belgian citizens online travel advice?
Need a travel pass? Is wild camping allowed? The Belgian Federal Government had all this traveller info scattered across various websites. iO made it easy to find, on a single platform.Look at this client storyCase
How do you start the conversation about inheritance and legacy?
Adopting a thoughtful strategy, our experts created relevant content about inheritance in the 'Erfgenamen' campaign.Look at this client storyCase
How a down-to-earth audit paves the way to the ideal digital tools?
With an efficient platform audit, our experts helped Ebema make the most appropriate choices.Look at this client storyCase
How do you introduce flexible, efficient mobility in an organised way?
Hoppin is a new platform for the Flemish Government with a focus on flexible mobility. Discover how we helped launch the platform.Look at this client storyCase
How to create a robust personalized inspiration platform for food professionals in Drupal?
For food giant Vandemoortele, we built a Drupal platform that inspires and supports multiple audiences with customised content. Read the case.Look at this client storyCase
How can you teach children about the dangers of social media?
The tool will help children learn about the impact of high screen time on their mental and physical health.Look at this client storyCase
How to optimise and increase the conversion rate in specific target audience groups?
Maximizing ROI: iO's Approach to Boosting Conversion Rate in Beobank's Campaigns. Read the full story here.Look at this client storyCase
How to manage a range of websites while meeting client expectations?
Enhancing Digital Content Management for D'Ieteren Automotive's Websites? Read the full story here;Look at this client storyCase
How do you strengthen your market position as a recruitment and staffing expert with a new brand?
YER is already big but aspired to double their presence in the world of recruitment and selection and secondment. iO helped them with creating a new brand, internal branding, external activation online and offline and bringing 3 websites into 1 site for all target groups.Look at this client storyCase
How can a network manager ensure we navigate the energy transition successfully?
Discover how awareness, behaviour change, and hyper-local personalization lead to cost efficiency and relevance at the right moment.Look at this client storyCase
How to present a unified brand story for multiple companies within the same group?
How do you tell a clear online story that pulls traffic towards your website if you represent multiple businesses? Read the case and find out.Look at this client storyCase
Freedom, self-reliance, and user-friendliness
Discover how the online presence of Firda was revamped with a new Drupal platform. With seamless integrations, simplified forms and an improved design.Look at this client storyCase
How a virtual museum highlights Flemish heritage
How do you develop a virtual experience platform that takes your customer experience to the next level?Look at this client storyCase
How has fresh branding contributed to a stronger position in the market?
For Prowise, an interactive display and educational software expert, iO designed a new WordPress website complemented by a new brand voice and copy.Look at this client storyCase
Repositioning a meat brand in full transition
Discover how iO helped Imperial transform into a future-proof food brandLook at this client storyCase
How to deliver a consistent brand experience across 35 countries
How do you develop a digital and internationally deployable retailer concept that takes your customer experience to the next level?Look at this client storyCase
How do you ensure a flawless guest experience at a renowned holiday park?
iO helped Landal Greenparks create a hospitality experience that seamlessly integrates top personal service with digital convenience. Discover the case.Look at this client story