At iO, we partner with some major players and market leaders in marketing and technology. One of these partners is WordPress, world's largest Content Management System (CMS).
There are several reasons why WordPress tops the list of CMS platforms. For one, the platform has a lot to offer for all its target audiences. In this blog, we list its main advantages for marketers.
We sort of gave it away in the introduction: WordPress is the world's largest content management system (CMS). As many as 43% (!) of all websites on the internet are built with WordPress, which equates to over 810 million websites in total.
Launched in 2003 as a blogging platform, WordPress has since become the CMS of choice for webmasters, content managers, developers, designers and marketers.
One of WordPress' key features is its simple and intuitive interface. As a marketer, you can easily update and manage the content on your website without the need for extensive technical knowledge. This means you are not dependent on developers to make changes, which saves you time and money.
WordPress is also highly customisable. You can tailor the structure and functionality of your website to meet your marketing needs and goals. From setting up landing pages to adding forms or integrating social media, you can do it all with WordPress. Plus, a wide range of plugins and integrations - more on that later - allows you to expand even further.
Speed and optimisation are critical to the performance of your website. Users want a smooth user experience and are very sensitive to issues such as slow loading times. In addition, your website should work smoothly on all devices and be optimised for mobile - especially now that mobile-friendliness is an important ranking factor for Google (mobile first indexing).
WordPress automatically takes into account the above and ensures that your website performs optimally on all devices.
WordPress websites are fast by default. But with a few ingenious tweaks, our WordPress wizards can make your website even faster.
We remove unnecessary functions and scripts, use advanced caching techniques, optimise images, etc. to minimise the loading time of your website.
WordPress is an incredibly SEO friendly platform. And that's not just because of the platform's performance and responsiveness.
Structured code and the availability of SEO plugins make it easy for marketers to optimise content for search engines, resulting in better site visibility and higher search rankings.
In addition, WordPress stays true to its roots with built-in blogging capabilities. This means you can easily create and publish blog posts to share valuable content with your target audience and showcase your expertise. This is a real bonus, as good blog content is incredibly valuable for SEO and content marketing in general.
Website and data security is a priority for any CMS. WordPress has a number of built-in and integratable security solutions. One example is Cloudflare, a security platform that blocks malicious traffic before it reaches your website.
WordPress also offers an arsenal of plugins to add extra security layers to your site. Through regular updates - which you can easily install yourself - the platform also patches security issues and vulnerabilities as soon as they arise.
In short, WordPress ensures that you can protect your site as much as possible with minimal effort.
As a marketer, you need to be able to measure and analyse your website's performance and user behaviour. WordPress offers a robust infrastructure of built-in tools to help you do this and support your marketing goals.
In addition, you can easily integrate great external analytics tools - such as Google Analytics, Matomo and/or Hotjar - to further enhance your site's tracking and analysis capabilities. Understanding the user experience, identifying bottlenecks and optimising conversion rates all become easy peasy lemon squeezy.
Are there other marketers in your organisation and/or do other colleagues need to be able to manage the site and create content? Then WordPress has them covered too!
The platform offers out-of-the-box multi-user functionality. This means you can assign different user roles, such as authors, editors and administrators, to manage access rights and collaborate on the site.
WordPress is an open-source platform. This means that anyone can copy and modify the source code. As a result, WordPress has a huge and active community of developers, designers and users. This means you have easy access to documentation, tutorials and support if you need help managing your WordPress website.
As a marketer, you understand the importance of conveying your company's brand identity online, both in your communications and visually. WordPress understands this too.
The platform offers hundreds of themes that you can use to create a unique visual identity that perfectly complements your marketing strategy. All available themes have a responsive web design, ensuring that your website looks and performs optimally on any device and screen size.
Want to create a theme that is visually appealing, but also maximises the functionality and performance of your website? Our experienced WordPress developers can help you create a custom WordPress theme to showcase your brand identity and achieve your marketing goals.
Earlier in this blog we discussed the basic features of WordPress and how easy it is to integrate plugins into the platform. But there is much more to say about the latter.
In fact, there are over 55,000 (!) commercial plugins and API integrations available for WordPress. In other words, there is a solution for every marketing objective.
Many major marketing platforms and tools, such as HubSpot, MailChimp and Yoast SEO, even have their own WordPress plugins. These can be implemented quickly and cost-effectively, significantly reducing website development time and simplifying complex tasks.
Thanks to its wide range of plugins, WordPress also has a lot to offer in terms of email marketing, which is music to any marketer's ears.
You can quickly and easily build email lists, manage newsletters and run automated email campaigns. With some customisation, you can even add advanced features such as lead generation forms, automated follow-up email streams and email campaign tracking with detailed reporting.
There's no doubt about it: delivering targeted, personalised communications to your audience is a breeze with WordPress.
Despite the wide range of plugins available for WordPress, you may not be able to find the right plugin or functionality for your site. In this case, custom plugins and API integrations can help.
iO can help you develop such plugins or integrations and implement them seamlessly into your WordPress environment. The combination of commercial plugins and custom solutions allows you to transform your website into the perfect marketing tool for your goals and needs.
Finally, when it comes to ecommerce, WordPress is also a reliable choice for marketers. Over the past few decades, the platform has become one of the most powerful and widely used e-commerce platforms, powering nearly 4 million web stores worldwide. This is thanks to the seamless integration of WooCommerce, developed by the company behind WordPress.
With WooCommerce, marketers can easily create and manage a web shop. They can also add customer-centric features such as up-selling and cross-selling, collect customer reviews, implement rewards programmes and more. With email marketing and social media integrations, you can launch targeted campaigns, build customer loyalty and increase conversion rates. Perfect for making your online store grow and thrive.
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