The added value of Adtech and Martech

In this cookieless world, do you blend your Adtech and Martech into a holistic marketing approach? By doing so, you create more effective campaigns that contribute to a memorable customer experience. Advertising and marketing technology, powered by first-party data, bring new solutions for advertising and marketing. 

• Adtech. By connecting your data management platform (DMP) to the right Adtech, you can communicate the right messages more precisely to the right target audiences. Through personalization, you strengthen your customer experience and allocate your marketing budget more efficiently. 

• Martech. The right Martech stack allows you to leverage your first-party data to invest in your customer relationships. 

Data as a crucial catalyst  

Your own data are the beating heart of your marketing organization. The right data enable better decision-making that benefits the customer experience. A performant data structure is essential to get started. The rise of data clean rooms and Customer Data Platforms (CDP) play a key role in this, with data ownership and privacy at the forefront of rewriting industry norms. We will delve deeper into this at the Adtech & Martech event.