Case
How to create a better online experience for two large municipalities
From 13,000 to 850 pages: discover how the Municipality of Amstelveen & Aalsmeer website simplification improved online services. Read the case.
Look at this client story
A day of inspiration and empowerment
How do you develop a content strategy that leverages the strengths of both human insight and AI? As an editor, how do you ensure that human voice and style are preserved in AI-suggested content? During the conference, you will get answers to these and many more questions, through inspiring keynotes and enlightening break outs.
Download the slidedecks of the keynotes and breakout sessions
Want to relive a keynote or breakout session? Or did you miss something? Download the slidedecks of these speakers via the button below.
These brands attended the Content Marketing & Web Editing Congress 2023:
Content Marketing & Web Editing Congress 2023 - Podcast
In the series of three podcasts, ahead of the Content Marketing & Web Editing conference, Charles Borremans talks to Rodger Werkhoven and iO colleagues Rowan Polanen and Peter van der Graaf.
Content Marketing & Web Editing Congress is back in 2024!
On Thursday 14 November 2024, we will hold the twelfth edition of the Content Marketing & Web Editing Congress. With the theme 'People for content, content for people', it promises to be an inspiring day once again. Buy your ticket now!
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Event
Tour d’iO – The cycling event that combines sport, networking & fun
Perhaps the most compelling reason why cycling together is a good way to network is that it’s a passion and a way of life. Most of us dream about getting outside and being active when we’re sitting at our computers, and a shared passion is a fantastic way to start any relationship. Join the ride.Read more
Case
How do you offer students and staff the right information always and quickly?
Discover how iO improved the user experiences on the Maastricht University corporate website with the right information only a click away for both students and staff. Read the case.Look at this client story
Webinar
Webinar: Human writing in the age of AI
Writing copy that people understand, recognize, find helpful, and sometimes even move; it's an art. And now that we create content in an instant with AI, this skill and human touch have become even more important. That's why in this webinar, we'll show you how to put yourself in the reader's shoes and give practical tips for writing accessible, personal, and helpful copy. With and without AI.Read more
Podcast
iO Table Talks S2E12 Sylvie Irzi, VP Tribe Lead Telenet Commercial Tribe - Telenet
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Blog
The added value of a native translator in a world full of DeepL's and GPT's
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White paper
Digital Revolution: learning to ride the waves of technological change
The digital revolution is gaining momentum, but it is nothing new. Over the last twenty years, technology has drastically changed our daily lives and business models. Today, the pressure to get started with technological transformation is greater than ever before. How do you tackle this? You will find the answer to this question and more in Digital Revolution: learning to surf the waves of technological change.Read more
Blog
It’s not you, it’s me: how ‘I’ or ‘you’ can mean the difference between buying and not buying
Is it ‘My favourites’ or ‘Your favourites’? And would you rather start ‘Your free trial’ or ‘My free trial’? Even though they don’t always stand out, pronouns play an important role on a platform. They influence how users feel when reading the text on your website or app — and how they perceive your brand or product. That way, ‘I’ or ‘you’, ‘your’ or ‘my’, could mean the difference between buying and not buying. But how do you make the right decision?Read more
Blog
Why gender-neutral language might be your brand's next bold move
There is no denying that language is an important part of our lives. We use it to express ourselves, to communicate with others, to think and to learn. But language is more than a tool. It also helps, often unconsciously, to shape our thoughts and perceptions. With this in mind, gender-neutral writing is receiving more and more attention. But what exactly is it? And why should you, as a brand or organisation, consider gender-neutral writing?Read more