Webinar: elevate your brand: mastering the art of content strategy

Date
June 20, 2024 at 09:00 - 10:00
Language
Dutch

How can you effectively utilize content to promote your brand? How can you ensure that your brand stands out with persuasive creations across the appropriate platforms? These questions will be answered in our complimentary webinar, where you'll gain insights on developing a content strategy that seamlessly aligns with your marketing channels and target audiences. 

Watch the recording below.

Always, everywhere and all at once, brands compete for our attention - both online and offline. Whether you visit a website, see a Facebook ad pop up or spend half an hour scrolling on TikTok: content comes from everywhere. But does that content have impact? 

Total Content Experience  

During this webinar, you will discover how to build the story that will optimally serve your brand and position it not only as discerning but also as unavoidable brand in your market. After all, even in content, experience is everything: a strong content strategy brings together brand experience, customer experience and channel experience. 

What will you learn? 

  1. What is content strategy anno 2024 

  2. Which elements should you definitely map out 

  3. What are the biggest pitfalls when drawing up your strategy  

  4. How to get from research to planning 

  5. Brand, customer & channels - what do you map out  

  6. How to create relevant content  

  7. How to translate your content strategy into an annual plan 

Brecht Machiels

Brecht Machiels

Strategist

Brecht works at the intersection of creative and performance campaigns. As a strategist, he brings value to organisations every day by helping them navigate the landscape of digital marketing and branding.

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Relevant topics

Media StrategyProduct Strategy