Life Sciences and Marketing Automation

GZA asked iO to develop a welcoming employer branding campaign. Learn more about how we tackled that challenge.

Do you want to offer services online in healthcare? Make the application process easier with an app.

Our client Ismar Healthcare helps medical professionals upskill. Find out how we helped Ismar optimise one of its biggest learning platforms.

iO helped pharmaceutical company MSD create two awareness campaigns to improve communications between patients and their doctors. Discover this case.

Healthcare, provision, delivery, digital therapeutics, patients have come to expect the same levels of accessibility and flexibility and at iO, we know how to do digitisation.

Activate your target audience with dynamic online and offline experiences. At iO, we blend marketing, technology, and strategy to create impactful brand activations.

Given its vast expertise in the digital sphere of the broader life sciences industry, iO has identified 5 critical - but all too common - pitfalls that prevent your company from using digital marketing as a true business accelerator.

Digital transformation may be a buzzword, but that’s because it’s happening right now. Digitalisation has gained momentum every part of society and it’s showing no sign of slowing down. Consumers have high expectations and now it’s for companies to anticipate their digital needs. iO has the expertise and experience your company needs for effective digital transformation. Digitalisation is a mindset that has an impact on the entire company, from business operations and internal processes to marketing and communication. Customer focused and with a clear vision. Do you want to know more about the benefits of digitalisation, and how to embed it into the DNA of your company? Our experts have bundled their insights and experiences into an inspiring ebook that will help you prepare your brand for tomorrow.

In this crowded and competitive environment amidst reduced budgets, pharmaceutical and life sciences companies must resort to new strategies to significantly improve the efficiency of their direct-to-physician marketing initiatives. As such, e-detailing came fully into effect.

Does your organisation spend a lot of time providing customers with support and service? Think about scheduling appointments, contract management, or changing customer data — exactly the kind of things you can digitalise in a self-service portal. Only, how do you go about it?

Developing new digital products and services in healthcare can take a while. And yet, innovation is very important in this sector where budget cuts are a daily occurrence. How do you develop innovative ideas for healthcare quicker, and test them to create solutions that get to see the light of day? In this article, we give you 7 tips to use straight away.

Digital transformation isn't just about technology — it’s also about people. Joaquin Zschuschen, Digital Manager at KLM Health Services, talks about customer satisfaction and personalisation.

Learn how iO cooperated with Longfonds and Long Alliantie to create a community platform that supports people with long-term covid repercussions.

With a complete makeover of the web platform kanker.nl, iO helped (ex-) patients and their loved ones to find the information they need, and made knowledge sharing effortless in an engaged community.

The experts at iO helped the Dutch College of General Practitioners (NHG) to launch a website where users can easily find reliable medical information.

Last year we developed coronalongplein.nl. A new digital strategy and the launch of the new website for Longfonds was the next step.

How does iO keep its long-term relationship with Farmaline fresh as a daisy? By mixing trust with a profitable synergy of tech and marketing services.