Case
How do you effectively connect, activate, and support lung patients with one platform?
Discover how iO developed a new digital strategy and website for Longfonds to improve brand consistency. Read the case.
Look at this client story
From a complex patient journey to future-proof simplicity
Today we expect (digital) experiences to be frictionless when we interact with companies and organisations. It is logical that patients have the same expectations of healthcare. They expect personal, consistent, and relevant communication at the right time, through the right channels. Yet the reality is often different: a fragmented experience, created by a fragmented system landscape.
At iO, we help healthcare organisations to make the patient journey intuitive, accessible and personal. Many healthcare organisations struggle with data and information silos: the EHR does not communicate with the website and specific healthcare apps, email campaigns are separate from regular communication platforms and content is often managed manually. Working with your healthcare organisation, we will evaluate your system landscape and help to better integrate your systems to create a single source that feeds all communication channels.
Healthcare organisations that already benefit from iO's expertise
A future-proof Marketing & Communication team in your healthcare organisation
It's not just patient expectations that are constantly changing. As a result of new technologies, such as AI and advanced content management systems, Marketing & Communication teams are also constantly evolving. And that requires process reviews, tools and other competencies. Because without growing strategically, teams run the risk of lagging behind and losing relevance.
At iO, we understand better than anyone that when implementing new strategies, systems or tools, their adoption is one of the keys to success. We therefore help Marketing & Communication teams at healthcare organisations to adopt new technologies and expand skills. These include:
Workshops and training courses on the effective use of AI
Implementation and adoption of data-driven decision-making
Training and guidance on the management of a central content management system (CMS)
Be inspired by examples of our work for other organisations
Case
How to get reliable medical information in one click?
The experts at iO helped the Dutch College of General Practitioners (NHG) to launch a website where users can easily find reliable medical information.Look at this client story
Case
How does Kanker.nl make crucial information more accessible to patients?
Discover how iO developed a new platform for kanker.nl to make finding information and sharing experiences more accessible. Read the case.Look at this client story
Case
How do you stitch up knowledge gaps in the medical industry?
Our client Ismar Healthcare helps medical professionals upskill. Find out how we helped Ismar optimise one of its biggest learning platforms.Look at this client story
Case
How do you simplify ordering medicine online?
Do you want to offer services online in healthcare? Make the application process easier with an app.Look at this client story
Case
How do you give healthcare professionals a shared purpose for care?
GZA asked iO to develop a welcoming employer branding campaign. Learn more about how we tackled that challenge.Look at this client story
Case
How a content migration bringing over 200 custom websites together, delivers full control over the customer experience at a global scale
We migrated over 200 websites to a standardised setup for JDE Peet’s, relying on our expertise and AI. Learn more about this case here.Look at this client story
Case
How to deliver a consistent brand experience across 35 countries
How do you develop a digital and internationally deployable retailer concept that takes your customer experience to the next level?Look at this client story
Case
How to present a unified brand story for multiple companies within the same group?
How do you tell a clear online story that pulls traffic towards your website if you represent multiple businesses? Read the case and find out.Look at this client story
Case
How to future-proof and secure a European dealer intranet?
Discover how the JLR Gateway, built in Drupal, acts as a central hub for dealer communication, processes, and collaboration.Look at this client story
Ways we maximise digital experiences of healthcare organisations
iO is 27001 certified
We use this international standard to help us deal with information security in a structured way. Availability, integrity, and confidentiality are central to how we work. The ISO 27001 certificate underlines this commitment.
How can we be of service?
Already aware of your needs? Or do you have a specific question in mind? Let us know using the form below – or pay one of our campuses a visit!
Your contact:PeterBusiness Consultant