Digital transformation for the future accessible and affordable care
The healthcare system is under pressure. The number of elderly people is growing, there are staff shortages, the demand for care continues to increase while budgets are under constant pressure. And patients and clients expect clear, personal care pathways. We believe that digital solutions play a key role in this. We help your organisation connect supply and demand with technology, make communication easier, and make data and content work for healthcare organisations and patients. This is how we create effective patient journeys.
15+ years of experience in healthcare
In-depth experience and expertise with (complex) communication and technological issues in healthcare
ISO27001 certification
Blended partner: our teams facilitate patient journeys from every aspect of the digital domain
From a complex patient journey to future-proof simplicity
Today we expect (digital) experiences to be frictionless when we interact with companies and organisations. It is logical that patients have the same expectations of healthcare. They expect personal, consistent, and relevant communication at the right time, through the right channels. Yet the reality is often different: a fragmented experience, created by a fragmented system landscape.
At iO, we help healthcare organisations to make the patient journey intuitive, accessible and personal. Many healthcare organisations struggle with data and information silos: the EHR does not communicate with the website and specific healthcare apps, email campaigns are separate from regular communication platforms and content is often managed manually. Working with your healthcare organisation, we will evaluate your system landscape and help to better integrate your systems to create a single source that feeds all communication channels.
Healthcare organisations that already benefit from iO's expertise
A future-proof Marketing & Communication team in your healthcare organisation
It's not just patient expectations that are constantly changing. As a result of new technologies, such as AI and advanced content management systems, Marketing & Communication teams are also constantly evolving. And that requires process reviews, tools and other competencies. Because without growing strategically, teams run the risk of lagging behind and losing relevance.
At iO, we understand better than anyone that when implementing new strategies, systems or tools, their adoption is one of the keys to success. We therefore help Marketing & Communication teams at healthcare organisations to adopt new technologies and expand skills. These include:
Workshops and training courses on the effective use of AI
Implementation and adoption of data-driven decision-making
Training and guidance on the management of a central content management system (CMS)
Be inspired by examples of our work for other organisations
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Ways we maximise digital experiences of healthcare organisations
We use this international standard to help us deal with information security in a structured way. Availability, integrity, and confidentiality are central to how we work. The ISO 27001 certificate underlines this commitment.
How can we be of service?
Already aware of your needs? Or do you have a specific question in mind? Let us know using the form below – or pay one of our campuses a visit!
